An introduction to Citizen Engagement Who are we David Hume Acting Assistant Deputy Minister Kim Lacharite Executive Director GDX Tanya Twynstra Director Citizen Engagement Lisa Guiney ID: 917202
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Slide1
WHAT TO EXPECT WHEN YOU’RE ENGAGING
An introduction to Citizen Engagement
Slide2Who are we?
David Hume
– Acting Assistant Deputy Minister
Kim Lacharite
Executive
Director, GDX
Tanya Twynstra
– Director, Citizen EngagementLisa Guiney – Citizen Engagement Specialist, ImplementationDominic Seiterle – Citizen Engagement Specialist, Measurement & AnalysisKatrina Summers – Citizen Engagement AnalystEmily Young – Outreach CoordinatorSimone Massoud – Citizen Engagement Analyst, govTogetherBCJamie Ralph – Citizen Engagement AnalystWe are part of GCPE’s Government Digital Experience Division based at617 Government Street.
Slide3How do we collect
public
feedback?
online discussion forums
community open houses
inline
commenting
surveys
telephone
townhalls
written submissions
online panels
citizen panels
facilitated group sessions
And more…
Slide4Why a coordinated approach to public engagement?
Coordination ensures that all initiatives:
Are based on quality public engagement practices;
Are available to all citizens;
Provide a consistent, citizen-centric experience that has been user tested;
Eliminate redundancies and increase efficiency by using corporate tools that have accounted for security and privacy;
Are developed with good value and cost efficiencies in mind;
Are tracked for results, ensuring that government can demonstrate it has listened and be able to show a direct link between citizen ideas and government action.
Slide5What has your ministry engaged on in the past?
[insert site banners from previous engagements]
Slide6What services do we offer?
Engagement planning & design
Website setup
Coordination of face-to-face engagement
Comment analysis & privacy protection
Outreach
Reporting
Slide7Why engage?
Benefits for government:
Garner mutual goodwill and respect with stakeholders and citizens
Hear new perspectives
Learn from experts
Generate buy-in for decisions and change
Demonstrate openness and responsiveness
Benefits for citizens and stakeholders:
Deepens their impact on topics they care aboutIncreases their understanding of the issuesDevelops ownership of decisions reachedBuilds trust in government, especially when there is follow-up about what happened with feedback
Slide8How do we structure an engagement team?
Citizen Engagement
Ministry program area
Communications
Minister’s
Office
Contractor
Slide9How long does an engagement project take?
Planning and Design:
4 – 6 weeks
Active Engagement:
4 – 8 weeks
Analysis and Reporting:
2 – 4 weeks
Slide10How do we help you reach your audience?
Direct outreach
(email, phone calls)
Printed collateral
(posters, rack cards, business cards, stickers, etc.)
Newsletter wording
Paid media
(ads, sponsorships)
Organic social media contentCommunity pop-upsTradeshows and eventsGov as Guest
Slide11How much feedback can you expect?
Launch
Close
Slide12What happens with the feedback?
closing the feedback loop
+
=
Slide13How do you find out more about doing an engagement?
The
Citizen Engagement Handbook
Read it on the Government of B.C. website or download and share with your team.
Slide14When should you contact us?
Get in touch as soon as you learn your ministry will be doing a public engagement. Quality feedback requires quality planning, and the earlier we begin planning together the more successful your engagement project will be.
Contact us at
CitizenEngagement@gov.bc.ca
or contact
Simone Massoud
directly for intake and to start your engagement planning process.
THANK YOU