Business Plan Template 2020 Table of Contents

Transcript:Business Plan Template 2020 Table of Contents:
Business Plan Template 2020 Table of Contents Executive Summary Value Proposition Background and history of the business Mission, Vision, and Strategic Objectives Strategy/Game Plan Market Analysis Target Market Competitor Analysis SWOT Analysis Marketing Plan Marketing Go To Plan Business Structure Human Resourcing strategy and policies Taking Stock of What’s in the Business Intellectual Property Financial Plan Business Information Contact Information 1. Executive Summary The executive summary gives an overview of your business plan. Firstly, describe what your business does. Secondly, include key statements or graphs that would depict where your business is at the moment and where it is going. Top Tip: Do the Executive Summary last. In other words, complete the rest of the Business Plan template and then decide what is most important that would be able to ‘sell / market’ your business. 1. Value Proposition What are your service offerings (products and services)? How is it unique? Describe why would your customers or potential customers buy from you and not from your competitors? It must answer the “What’s In It For Me” for the customer. Think hard about how you can differentiate yourself from your competition. Think win-win, why it is good for your customer and why it will also be good for the business. Background and History of the business Briefly describe how the business started and where it is now. What are the major milestones in the business. What can you boast about the business! Summarise the products and services, your main customers, number of customers, where you are located, number of employees, revenue, and profits. Mission, Vision and Strategic Objectives What’s your strategy? What is your game plan to achieve your mission, vision and objectives? For example, you will increase revenue by creating a new products Game Plan 1 For example, you will target a new market. Game Plan 2 For Example, you will implement new systems or take your business online Game Plan 3 For example, you will restructure your business or create a new department or downsize. Game Plan 4 Market Analysis Conduct your market research. What are the gaps and opportunities in the market? What is the market size? How much of that pie do you own? Describe the type of customers – what are their buying patterns? Finally, how will the business respond to the market-place with its products and services? Target Market Describe your target market. Who are the