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Location and legal form The company profile should provide a high-level overview of the different aspects of your business.
Questions to answer:
Where is your company located?
What is your company’s legal form? company profile ! This slide provides information, it will not be visible in the presentation view<br>
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Location and legal form company profile<br>
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Mission, vision and past achievements The company profile should provide a high-level overview of the different aspects of your business.
Questions to answer:
What goals is your company trying to achieve?
What is your vision and mission statement?
What successes has your company already achieved? company profile ! This slide provides information, it will not be visible in the presentation view<br>
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Mission, vision and past achievements company profile<br>
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Customer analysis The customer analysis describes your target customers and the needs you fulfill
Questions to answer:
Who are your target customers?
What are the key needs you want to fulfill for them? market analysis ! This slide provides information, it will not be visible in the presentation view<br>
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Customer analysis market analysis<br>
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Industry analysis The industry analysis considers the market in which you compete and market trends
Questions to answer:
In what markets do you compete?
What are the key market trends and how does that effect your business?
How large is your relevant market? market analysis ! This slide provides information, it will not be visible in the presentation view<br>
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Industry analysis market analysis<br>
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Competitive analysis The competitive analysis shows who your competitors are and what your competitive advantage is
Questions to answer:
What qualifications make your business uniquely qualified to succeed?
Who are your competitors? What are their strengths and weaknesses?
What are your (sustainable) competitive advantages? market analysis ! This slide provides information, it will not be visible in the presentation view<br>
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Competitive analysis market analysis<br>
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Products and benefits Include information about the specific benefits of your product or service. Also give details about intellectual property if that applies.
Questions to answer:
What are your products and/or services?
Which specific advantages does your product or service have?
What intellectual property do you own? products ! This slide provides information, it will not be visible in the presentation view<br>
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Products and benefits products<br>
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Branding and marketing Here you describe your brand and your marketing plan. Also pay attention to how you plan to distribute the product or service, i.e. where and how you will sell your products and services to customers.
Questions to answer:
What is your desired brand positioning?
How do you plan to market your company’s products and/or services?
How and where will you sell your products and/or services? marketing ! This slide provides information, it will not be visible in the presentation view<br>
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marketing Branding and marketing<br>
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Operations With operations you describe your key operational processes that your business needs to do to realise your product or service
Questions to answer:
What are the key operational processes that your organization needs to accomplish on a daily basis to be successful? operations ! This slide provides information, it will not be visible in the presentation view<br>
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Operations operations<br>
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Planning Here you can write the business milestones that need to be accomplished over the next 1-3 years.
Questions to answer:
What milestones will you want to accomplish in the next year?
What milestones do you need do accomplish in the next three years in order to be successful? planning ! This slide provides information, it will not be visible in the presentation view<br>
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Management and staff Describe the members of your management team and key staff. What are their roles and why they are qualified to execute the business plan? If you have a board of directors, you can also include some information about them.
Questions to answer:
Who are the key members of your management team?
Are there any vacancies?
Do you have a Board? If so, who is it comprised of? management & staff ! This slide provides information, it will not be visible in the presentation view<br>
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Management and staff management & staff<br>
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Revenue model Describe your revenue model, i.e. how you will generate revenues.
Questions to answer:
What are your most important variable costs?
What are your fixed costs?
In what ways do you generate revenues? finances ! This slide provides information, it will not be visible in the presentation view<br>
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Revenue model finances<br>
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Costs and benefits Based on your revenue and cost estimations you can provide cost & benefit projections for the next 1-3 years. Be sure to also include the underlying assumptions.
Questions to answer:
What are your topline 3 year financial projections?
What key assumptions govern these financial projections? finances ! This slide provides information, it will not be visible in the presentation view<br>
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Costs and benefits finances<br>
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Required funding If you are seeking funding for your business. For example from Investors, business angels, subsidies, etc. Use this section to outline your requirements
Questions to answer:
How much money do you need to start and/or run your business?
What are the primary uses of these funds? finances ! This slide provides information, it will not be visible in the presentation view<br>
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Required funding finances<br>
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Appendix The appendix is used to support the rest of the business plan. It may contain detailed information on customers and technology or on product specifications. Also financial detailed financial information like income statements, balance sheets and cash flow statements may be added. appendix ! This slide provides information, it will not be visible in the presentation view<br>
