Constructing a relationship between public
Author : stefany-barnette | Published Date : 2025-05-12
Description: Constructing a relationship between public relations and journalism through historical press writing An analysis of Edward L Bernays in the New York Times 19101999 Dr Martina Topic Leeds Beckett University UK
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Transcript:Constructing a relationship between public:
Constructing a relationship between public relations and journalism through historical press writing: An analysis of Edward L. Bernays in the New York Times (1910-1999) Dr Martina Topic Leeds Beckett University, UK M.Topic@leedsbeckett.ac.uk RATIONALE RATIONALE RATIONALE RATIONALE METHOD METHod METHOD METHOD PRELIMINARY FINDINGS PERSONAL AND CHARITY WORK PRELIMINARY FINDINGS News writing, no opinion or adjectives (e.g., spin or anything with a negative connotation) One article announcing his death, 10th March 1995 - calls EB the father of PR & leader in opinion making impartially explains his career without negativity, emphasizing some consider his work controversial but also calling his campaigns ”legendary” Refers to him also as PR counsel (matches EB’s adverts) NYT, 10th March, Edward Bernays, ‘Father of Public Relations’ and Leader in Opinion Making, Dies at 103. PRELIMINARY FINDINGS Professional and expert articles General coverage analysed in the figure on the right + 10 expert and letters to the editor articles published advocating for PR PRELIMINARY CONCLUSIONS No evidence of hostility towards PR High standards of impartiality When something negative mentioned, in the context of pro vs con and even then, by external authors of articles Counsel (personal choice), PR father Celebrity status
