Copywriting Training Write a copy that sells WHAT
Description: Copywriting Training Write a copy that sells WHAT IS COPYWRITING? Copywriting is using written words to persuade people to take the action you want them Like: make a purchase, submit an email, request a demo convince visitors that what
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slide1. Copywriting Training Write a copy that sells<br>
slide2. WHAT IS COPYWRITING? Copywriting is using written words to persuade people to take the action you want them Like: make a purchase, submit an email, request a demo
convince visitors that what you’re going to provide them is worth more than what they’re giving you.
Main benefit of copywriting is that it increases sales!<br>
slide3. Activities that benefit from better copywriting: Website: your visitors read your website and buy your product
Market Research. Explain the benefits of people completing your survey.
Email Marketing. Writing subject lines that people will open.
Search Engine Optimization: Creating SEO optimised content.
YouTube. Writing video headlines and scripts.
Facebook & Twitter. Creating post people will engage with.
Google Adwords: Writing effective ads.<br>
slide4. Who can write copy You cannot write effective copy unless you know:
Who you’re writing it for
How that person thinks
What that person needs
Avoid writing to a large crowd
Start your research for your buyer persona
clearly defined goal If you want results
Each page has one goal, What action are you trying to persuade your readers to take? Is anything on the page distracting visitors from that goal?<br>
slide5. A.I.D.A The Most Powerful Way to Structure Your Sales Copy.
Attention. Get the readers attention with a magnetic headlines.
Interest. Connect with their problem.
Desire. Make them “feel” the transformation.
Action. Lead the reader to action.<br>
slide6. 1. ATTENTION Headlines are “eighty cents of the dollar” If you want impact you must first get their attention
Your reader will only be interested in knowing “What’s in it for me?” “Why should I invest my time in reading on?”
Blog posts don’t go viral, headlines do
Headlines set the expectation for the rest of the article<br>
slide7. Tips for writing magnetic headline Practice: Write 25 Headlines for every piece of content.
Model the Best In The Business. www.jeffbullas.com
Start with Numbers
Top 15 Website to Free Images For Your Content Marketing
7 Secrets, 7 Proven, 7 Reasons, 7 Tips, T Tips etc.
Use “How to” Headlines
How to Make Lavender Lemonade to get rid of Headaches & Anxiety
Use Punctuation
Marketing Plan Template: Create Your First Marketing Plan in 5 Steps<br>
slide8. Tips for writing magnetic headline - 2 Be Ultra Specific
Bad Headline: Write a Song
Good Headline: How to Compose Your Own Song: Songwriting 101
Flag Common Mistakes
16 Copywriting Mistakes You’re Probably Making ( and how to fix them)
Ask Questions (5 Ws – Who/What/When/Where/Why )
Do You Want to Build a Snowman? Read This Guide First.
Pay Attention to Headline Length: under 60 characters
Use an Image to Enhance Your Headline
100% of readers will see it<br>
slide9. 2. INTEREST CONNECT WITH THEIR PROBLEM Once you’ve hooked a reader, it’s time to turn that attention into interest.
Show You Understand Their Problem
Share Personal Experience.
Share Customer Stories.
Share Fictional Stories. Make it entertaining
Share Other Peoples Stories.
Remember to Make it Scannable & Visually Appealing.<br>
slide10. DESIRE MAKE THEM “FEEL” THE TRANSFORMATION Goal is that clients start to imagine themselves in the solution.
One common mistake is to sell the product features vs. benefits for the customer.
Focus more on how your product will make the visitor’s life better
Finally, show the reader what is missing by not trying the product.<br>
slide11. ACTION LEAD READERS TO ACTION The CTA is your final instruction to your reader.
Pay attention to the call-to-action you come across and note down what makes you click and what holds you back!<br>
slide12. 5 Tips to Create an Irresistible Call to Action Have a Call-to-Action on Every Page
Start With an Command Verb: like “buy,” “shop,” or “order”, “download” or “subscribe”, “watch”, “share”
Create Urgency : like “click now” or “try our software today”
Use Contrasting Colors
Use a no-obligation statement that removes or reduces risk
Udemy uses “Take This Course” rather than “Buy Now”.<br>
slide2. WHAT IS COPYWRITING? Copywriting is using written words to persuade people to take the action you want them Like: make a purchase, submit an email, request a demo
convince visitors that what you’re going to provide them is worth more than what they’re giving you.
Main benefit of copywriting is that it increases sales!<br>
slide3. Activities that benefit from better copywriting: Website: your visitors read your website and buy your product
Market Research. Explain the benefits of people completing your survey.
Email Marketing. Writing subject lines that people will open.
Search Engine Optimization: Creating SEO optimised content.
YouTube. Writing video headlines and scripts.
Facebook & Twitter. Creating post people will engage with.
Google Adwords: Writing effective ads.<br>
slide4. Who can write copy You cannot write effective copy unless you know:
Who you’re writing it for
How that person thinks
What that person needs
Avoid writing to a large crowd
Start your research for your buyer persona
clearly defined goal If you want results
Each page has one goal, What action are you trying to persuade your readers to take? Is anything on the page distracting visitors from that goal?<br>
slide5. A.I.D.A The Most Powerful Way to Structure Your Sales Copy.
Attention. Get the readers attention with a magnetic headlines.
Interest. Connect with their problem.
Desire. Make them “feel” the transformation.
Action. Lead the reader to action.<br>
slide6. 1. ATTENTION Headlines are “eighty cents of the dollar” If you want impact you must first get their attention
Your reader will only be interested in knowing “What’s in it for me?” “Why should I invest my time in reading on?”
Blog posts don’t go viral, headlines do
Headlines set the expectation for the rest of the article<br>
slide7. Tips for writing magnetic headline Practice: Write 25 Headlines for every piece of content.
Model the Best In The Business. www.jeffbullas.com
Start with Numbers
Top 15 Website to Free Images For Your Content Marketing
7 Secrets, 7 Proven, 7 Reasons, 7 Tips, T Tips etc.
Use “How to” Headlines
How to Make Lavender Lemonade to get rid of Headaches & Anxiety
Use Punctuation
Marketing Plan Template: Create Your First Marketing Plan in 5 Steps<br>
slide8. Tips for writing magnetic headline - 2 Be Ultra Specific
Bad Headline: Write a Song
Good Headline: How to Compose Your Own Song: Songwriting 101
Flag Common Mistakes
16 Copywriting Mistakes You’re Probably Making ( and how to fix them)
Ask Questions (5 Ws – Who/What/When/Where/Why )
Do You Want to Build a Snowman? Read This Guide First.
Pay Attention to Headline Length: under 60 characters
Use an Image to Enhance Your Headline
100% of readers will see it<br>
slide9. 2. INTEREST CONNECT WITH THEIR PROBLEM Once you’ve hooked a reader, it’s time to turn that attention into interest.
Show You Understand Their Problem
Share Personal Experience.
Share Customer Stories.
Share Fictional Stories. Make it entertaining
Share Other Peoples Stories.
Remember to Make it Scannable & Visually Appealing.<br>
slide10. DESIRE MAKE THEM “FEEL” THE TRANSFORMATION Goal is that clients start to imagine themselves in the solution.
One common mistake is to sell the product features vs. benefits for the customer.
Focus more on how your product will make the visitor’s life better
Finally, show the reader what is missing by not trying the product.<br>
slide11. ACTION LEAD READERS TO ACTION The CTA is your final instruction to your reader.
Pay attention to the call-to-action you come across and note down what makes you click and what holds you back!<br>
slide12. 5 Tips to Create an Irresistible Call to Action Have a Call-to-Action on Every Page
Start With an Command Verb: like “buy,” “shop,” or “order”, “download” or “subscribe”, “watch”, “share”
Create Urgency : like “click now” or “try our software today”
Use Contrasting Colors
Use a no-obligation statement that removes or reduces risk
Udemy uses “Take This Course” rather than “Buy Now”.<br>