CRISIS (Seri Management Crisis) Rachmat

Transcript:CRISIS (Seri Management Crisis) Rachmat:
CRISIS (Seri Management Crisis) Rachmat Kriyantono, Ph.D (Materi ini saya tulis juga di buku PR & Crisis Management, 2012, Prenada Jakarta) WHY IMPORTANT TO STUDY CRISIS....??? Every organization is likely to experience crisis Crisis generally threat: the reputation & other organization resources Crisis is starting point: good reputation or bad reputation For PR: this is the best challenge and PR can be called “The truly PR” based on how PR deals with the crisis Rachmat Kriyantono, Ph.D -Lecturer of Public Relations, School of Communication, University of Brawijaya, Malang-Indonesia 2 Specific threats to organisation: Operational viability Reputation Credibility Financial stability Legal action DEFINITION Devlin (2007, h.5): “an unstable time for an organization, with a distinct possibility for an undesirable outcome” Borodzics (2005): crisis is more than emergency situation. Duke & Masland (2002) & Kouzmin (2008): Crisis as situation that causes physical & nonphysical damages & disrupts organization system & the environment as a whole, especially for the victims. Rachmat Kriyantono, Ph.D -Lecturer of Public Relations, School of Communication, University of Brawijaya, Malang-Indonesia 4 Seeger, Sellow & Ulmer (1998), cited in Smudde (2001, h.34): “a specific, unexpected, and non-routine event or series of events that create high levels of uncertainty and threaten or are perceived to threaten an organization’s high-priority goals”. Burnet (in G. Harrison, 2005, h.7): “composed of a continuum, beginning with an incident, followed by a conflict, and ending with a crisis, the most serious form of disruption”. 5 Rachmat Kriyantono, Ph.D -Lecturer of Public Relations, School of Communication, University of Brawijaya, Malang-Indonesia G. Harrison (2005, h.11) : “a crisis is a critical period following an event that might negatively affect an organization in which decisions have to be made that will affect the bottom line of an organization. It is a time of exploration requiring rapid processing of information and decisive action to attempt to minimize harm to the organization and to make the most of a potentially damaging situation”. Rachmat Kriyantono, Ph.D -Lecturer of Public Relations, School of Communication, University of Brawijaya, Malang-Indonesia 6 CHARACTERISTICS.... Specific event The cause of crisis can be identified. Organization can experience more than one crisis, such as employees demonstration & product tamper. Unexpected & happen any time Tends to threat organization life & cause damage. As a part of organization process. Unpredictable time / Low probability Although we acknowledge that crisis may happen, but nobody knows the exact time when it comes