Learning objectives PROFILE Mejar B Hj Md Salleh bin Hj Hidup PROFIle PROFILE ACCOUNTING ACCOUNTING ACCOUNTING FINANCE httpwwwblurtitcomq570342html ID: 815794
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Slide1
Small-Medium Enterprises (SMEs) in Brunei Darussalam
Slide2Learning objectives
Slide3PROFILE
Mejar
(B)
Hj
Md.
Salleh
bin
Hj
Hidup
Slide4PROFIle
Slide5PROFILE
Slide6Slide7ACCOUNTING
Slide8ACCOUNTING
Slide9ACCOUNTING
Slide10Slide11FINANCE
(
http://www.blurtit.com/q570342.html
)
Why is it important in business? 3 important functions:
Slide12SERI PEKATAN’S SOURCE OF FINANCE
Capital : $200, 000 ( Bank loan – used to pay 80% of his factory construction’s cost )
Personal saving – TOP SECRET !! =D
Back up businesses – to raise more fund for Seri
Pekatan’s
business.This includes –
Small canteenFood stall near Tamu Kianggeh
, BSBMini market, Tailor Shop and Photocopy Shop. named, WIRA RIMBA ENTREPRISE located at Kampong Madang. ( Runs under one building )
Slide13Back-Up Businesses
as
SOURCE OF FUNDS
FOOD STALL
Location :
Near
Tamu
Kianggeh
,
Bandar Seri Begawan
Slide14Slide15
Slide16Solutions
Government should step ahead by providing funds to support local business.
Reducing red tapes and bureaucracy.
Local company should support each other in order to be successful.
Slide17HUMAN RESOURCE
Slide18Seri Pekatan Human Resources
When Seri
Pekatan
was opened back in 1998, there was only two workers that are employed.
When Seri
Pekatan
opened its own factory in Lambak in 2001, there was a positive increase in the human resources.
Now there are almost 50 employees under Seri Pekatan Sdn Bhd.Most workers that are employed are foreign workers.
Slide19Slide20SOLUTIONS
Slide21Corporate Social Responsibilities
Slide22Seri pekatan contributions
Slide23MARKETING
Slide24Slide25MARKETING STRATEGY IN SERI PEKATAN
Slide26MARKETING STRATEGY
1
st
step: Understanding the external environment
Slide27Marketing Strategy
2
nd
step: Defining the target market
Slide28Marketing Strategy
3
rd
step: creating a competitive advantage.
strategically located near the port center.
Introduce new product.
Slide294
th
step:Developing
a marketing mix
Slide30MARKETING STRATEGY
PROBLEMS:
hard to find trusted distributers.
ineffectiveness in promoting the products.
seeing a lot of visitors, but not a lot of buyers. compete with the foreign products.
SOLUTIONS:make contracts with the distributers.
be more effective in promoting the product-use more technology.Maintain the quality of the products. Offer to customers- buy 3 boxes of prawn crackers for $ 10.30
Slide31Slide32PRODUCT BRANDING
32
What are included in the packaging pack.
Brand logo
Halal
logo
Expired date
Name of the productEach packaging pack for different type of crackers have different colorPackaging in the canisters, instead of aluminium packs, made the product appear more "exclusive" and attractive.
PRODUCTSPACKAGING
Prawn Crackers
Green lime packaging box
Squid Crackers
Orange packaging
box
Mussels Crackers
Blue packaging
box
Fish
Crackers
Purple packaging box
Keropok
Lekor
Plastic
pack
chili sauce: Prawn and squid
flavours
Small bottle
Juice, syrup and
tea
: Rosella
Flavours
Transparent
bottle and small packet.
Slide33ASSISTANT DIRECTOR
GENERAL MANAGER
PRODUCTION OFFICER
JAMINAN & KAWALAN MUTU
PRODUCTION SECTION
FINANCE OFFICER
FINANCE SECTION
COOK
PRODUCTION
TECHNICIAN
PENYELIA HALAL
DIRECTOR
ADMIN SECTION
ACCOUNTANT
PACKAGING
RAW
SECURITY
DRIVER
MARKETING
CLERK
ADMIN OFFICER
EXTERNAL
INTERNAL
STORE LOGISTIC
Average management design
Slide34GENERAL MANAGER
FINANCE SECTION
ADMIN SECTION
PRODUCTION SECTION
FUNCTIONAL DEPARTMENTALIZATION
ASSISTANT DIRECTOR
GENERAL MANAGER
PENYELIA HALAL
PRODUCTION SECTION
JAMINAN & KAWALAN MUTU
PRODUCTION OFFICER
PRODUCT DEPARTMENTALIZATION
Slide35PRODUCTION OFFICER
TECHNICIAN
PRODUCTION
PACKAGING
RAW
COOK
PROCESS DEPARTMENTALIZATION
MARKETING
INTERNAL
EXTERNAL
CUSTOMER
DEPARTMENTALIZATION
Slide36Credits to :
Siti
Nur
haniza
Morni
09B4054
Nurul
Fadilah
Hj
Osman
09B4033
Slide37Siti
Aden
Aliah
Hj
Roni
09B4023
Dk
Siti
Nur
Khairiyati
Pg
Hj
Mohamad
09B4059
Norrozita
Hj
Awg
Zaini
09B4026
Slide38THANK YOU!
Not what we give,
But what we share,
For the gift
without the giver
Is bare.