Developing Leadership Strategies for the 21st

Transcript:Developing Leadership Strategies for the 21st:
Developing Leadership Strategies for the 21st century marketing environment Who Are Leaders and What Is Leadership? Leader - Someone who can influence others and who has managerial authority. Leadership - What leaders do; the process of influencing a group to achieve goals. Ideally, all managers should be leaders. Seven Traits Associated with Leadership Contemporary Views of Leadership Transactional Leadership Leaders who guide or motivate their followers in the direction of established goals by clarifying role and task requirements. Transformational Leadership Leaders who inspire followers to transcend their own self-interests for the good of the organization by clarifying role and task requirements. Charismatic Leadership An enthusiastic, self-confident leader whose personality and actions influence people to behave in certain ways. Characteristics of charismatic leaders: Have a vision Are able to articulate the vision Are willing to take risks to achieve the vision Are sensitive to the environment and follower needs Exhibit behaviors that are out of the ordinary Visionary Leadership A leader who creates and articulates a realistic, credible, and attractive vision of the future that improves upon the present situation. Visionary leaders have the ability to: Explain the vision to others Express the vision not just verbally but through behavior Extend or apply the vision to different leadership contexts Cross-Cultural Leadership Managing Teams Group Development Forming stage - the first stage of group development in which people join the group and then define the group’s purpose, structure, and leadership Storming stage - the second stage of group development, characterized by intragroup conflict Norming stage - the third stage of group development, characterized by close relationships and cohesiveness. Performing stage - the fourth stage of group development when the group is fully functional and works on group task. Adjourning - the final stage of group development for temporary groups during which group members are concerned with wrapping up activities rather than task performance. Group structure Role - behavior patterns expected of someone occupying a given position in a social unit. Norms - standards or expectations that are accepted and shared by a group’s members. Groupthink - when a group exerts extensive pressure on an individual to align his or her opinion with that of others. Status - a prestige grading, position, or rank within a group. Social loafing - the tendency for individuals to expend less effort when working collectively than when working individually. Group cohesiveness - the degree to which group