DIGITAL TRANSFORMATION Digital Transformation is
Author : luanne-stotts | Published Date : 2025-06-23
Description: DIGITAL TRANSFORMATION Digital Transformation is being embraced by companies across most industries as the role of technology shifts from being a business enabler to a business driver Digital Transformation opportunities includes both
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Transcript:DIGITAL TRANSFORMATION Digital Transformation is:
DIGITAL TRANSFORMATION Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Digital Transformation opportunities includes both Operational Improvement and Growth Driver initiatives, where the latter is driven largely by improved Customer Experience. Executive Summary Six Building Blocks of Digital Transformation Strategy and Innovation Focus on future value an drive fueled by experimentation Technology 2-Speed IT to support core functions and rapid development Process Automation Reinvented processes and customer journeys through automation and agile processes Customer Decision Journey Deep analysis and ethnographic research to understand how and why customers make decisions Data Analytics Usable and relevant customer analytics tied to goals and strategies Organization Agile, flexible, and collaborative processes and capabilities that follow strategy Digital Transformation Capability Model Empower Your Employees Digital talent management and development Employee mobility Productivity and collaboration Tech-enabled employee engagement Optimize Your Operations Data-driven logistical planning Digital equipment management Intelligent process Quality control management Digitized front line and back office operations Transform Your Products Research and ideation Product development Product launch Engage Your Customers Digital Advertising and CLM Customer data management Online and mobile commerce Tech enabled stores Omni-channel experience Customer service automation Digital Transformation Capability Model Engage Your Customers Digital Advertising and CLM Customer data management Online and mobile commerce Tech enabled stores Omni-channel experience Customer service automation Empower Your Employees Digital talent management and development Employee mobility Productivity and collaboration Tech-enabled employee engagement Optimize Your Operations Data-driven logistical planning Digital equipment management Intelligent process Quality control management Digitized front line and back office operations Transform Your Products Research and ideation Product development Product launch Digital Transformation Capability Model Optimize Your Operations Data-driven logistical planning Digital equipment management Intelligent process Auality control management Digitized front line and back office operations Engage Your Customers Digital Advertising and CLM Customer data management Online and mobile commerce Tech enabled stores Omni-channel experience Customer service automation Empower Your Employees Digital talent management and development Employee mobility Productivity and collaboration Tech-enabled employee engagement Transform Your Products Research and ideation Product development Product launch Digital Transformation Capability Model Optimize Your Operations Data-driven supply chain and logistics Digital equipment management Intelligent process and quality control Digitized front line and back office operations Transform Your Products Research and ideation Product development Product launch Engage Your Customers Digital Advertising and CLM Customer data management Online and mobile commerce Tech