Ecoalf One man’s trash, Ecoalf’s treasure
Description: Ecoalf One mans trash, Ecoalfs treasure Presenting to: Javier Goyeneche, Carolina alvarez-ossorio, marisa selfa GSB Consulting Group Situational analysis How does ECOALF scale up while remaining truly sustainable? Value promise 4 Year
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slide1. Ecoalf One man’s trash, Ecoalf’s treasure
Presenting to: Javier Goyeneche, Carolina alvarez-ossorio, marisa selfa GSB Consulting Group<br>
slide2. Situational analysis How does ECOALF “scale up” while remaining truly sustainable?<br>
slide3. Value promise 4 Year Strategy with a focus on Funding, Value-Driven Growth and leveraging the Circular Economy.<br>
slide4. Value promise From Start Up to Scale Up 4 Year Strategy with a focus on Funding, Value-Driven Growth and leveraging the Circular Economy.<br>
slide5. Key issues<br>
slide6. recommendations<br>
slide7. ANALYSIS JANE<br>
slide8. INTERNAL AND EXTERNAL ANALYSIS<br>
slide9. VP and CUSTOMER NEED Need for better alignment of value proposition to customer need<br>
slide10. lack of funding & PROFITABILITY Crowdfunding is an attractive option for ECOALF to raise short-term funding ECOALF should look at optimizing their range and sales channels to drive efficiency Lack of funding Lack of profitability Low sales and customer conversion
Wide range – inefficient?
Sales channels – online slow, wholesale not as profitable, opportunity for store-in-store
Low bargaining power due to low order quantity
NEED FOR SCALE Need for alternative funding options
Benefits of Crowdfunding:
Quick access to capital
Low costs to set-up
Wide reach
Loyal customers<br>
slide11. Alternatives and path forward shivani<br>
slide12. recommendations<br>
slide13. alternatives<br>
slide14. alternatives<br>
slide15. Decision criteria<br>
slide16. Decision matrix<br>
slide17. Decision matrix<br>
slide18. Rec 1: Crowdfunding- Short term Outcome: Fund Growth Strategy<br>
slide19. Rec 1I: values based growth strategy- Mid Term Outcome: Growth not at the expense of values<br>
slide20. Rec 1II: Circular Economy- Long Term Outcome: ECOALF, truly sustainable<br>
slide21. IMPLEMENTATION KATE<br>
slide22. implementation 1I: values based growth strategy Our recommendation and implementation will help ECOALF deliver the customer values<br>
slide23. implementation 1I: values based growth strategy WANT TO CREATE LIFETIME CUSTOMERS
Products are high quality but people want variety, change and newness and excitement<br>
slide24. implementation 1I: values based growth strategy DECREASE PRODUCT RANGE
Review number of items in each of the ranges
Leverage sales data which items have low sales volumes
Reasons for low sales volumes
Market research
Based on results decrease the future ranges
Increase volumes of product sales and increase margins EXTENSIVE FOCUSED<br>
slide25. implementation 1I: values based growth strategy STORES
Focus on own stores and stores-in-stores (very successful currently) whole sale less profitable
EXPERIANCIAL STORES
Stores converted to experiential stores
Why stores : People want to look, feel, touch, try on lifestyle fashion
Stock not held onsite
Smaller spaces cost less
BUT can be ordered immediately and ordered to home
EUROPEAN POPUPS
Open new stores
Before commitment – popup model
Major European Cities (Paris/London (10))
Build brand awareness
Test the market and roll out based on test
Example – MACKAGE
Marketed locally<br>
slide26. implementation I: crowd funding<br>
slide27. Implementation: timeline<br>
slide28. FINANCE Van zyl<br>
slide29. Base case Assumptions and key drivers<br>
slide30. Base case forecasts 5 year pay-back period.
Profitability = future access to finance.<br>
slide31. Base case cost budget Funding:
Crowdfunding round 1: EUR6mil
Further capital raise dependent on VC buy-in Monitor:
Crowd-Funding success
Pop-up store success<br>
slide32. Risks and contingency plans P: Probability
I: Impact<br>
slide33. conclusion shivani<br>
slide34. conclusion How does ECOALF “scale up” while remaining truly sustainable?<br>
slide35. Appendices<br>
slide36. SWOT<br>
Presenting to: Javier Goyeneche, Carolina alvarez-ossorio, marisa selfa GSB Consulting Group<br>
slide2. Situational analysis How does ECOALF “scale up” while remaining truly sustainable?<br>
slide3. Value promise 4 Year Strategy with a focus on Funding, Value-Driven Growth and leveraging the Circular Economy.<br>
slide4. Value promise From Start Up to Scale Up 4 Year Strategy with a focus on Funding, Value-Driven Growth and leveraging the Circular Economy.<br>
slide5. Key issues<br>
slide6. recommendations<br>
slide7. ANALYSIS JANE<br>
slide8. INTERNAL AND EXTERNAL ANALYSIS<br>
slide9. VP and CUSTOMER NEED Need for better alignment of value proposition to customer need<br>
slide10. lack of funding & PROFITABILITY Crowdfunding is an attractive option for ECOALF to raise short-term funding ECOALF should look at optimizing their range and sales channels to drive efficiency Lack of funding Lack of profitability Low sales and customer conversion
Wide range – inefficient?
Sales channels – online slow, wholesale not as profitable, opportunity for store-in-store
Low bargaining power due to low order quantity
NEED FOR SCALE Need for alternative funding options
Benefits of Crowdfunding:
Quick access to capital
Low costs to set-up
Wide reach
Loyal customers<br>
slide11. Alternatives and path forward shivani<br>
slide12. recommendations<br>
slide13. alternatives<br>
slide14. alternatives<br>
slide15. Decision criteria<br>
slide16. Decision matrix<br>
slide17. Decision matrix<br>
slide18. Rec 1: Crowdfunding- Short term Outcome: Fund Growth Strategy<br>
slide19. Rec 1I: values based growth strategy- Mid Term Outcome: Growth not at the expense of values<br>
slide20. Rec 1II: Circular Economy- Long Term Outcome: ECOALF, truly sustainable<br>
slide21. IMPLEMENTATION KATE<br>
slide22. implementation 1I: values based growth strategy Our recommendation and implementation will help ECOALF deliver the customer values<br>
slide23. implementation 1I: values based growth strategy WANT TO CREATE LIFETIME CUSTOMERS
Products are high quality but people want variety, change and newness and excitement<br>
slide24. implementation 1I: values based growth strategy DECREASE PRODUCT RANGE
Review number of items in each of the ranges
Leverage sales data which items have low sales volumes
Reasons for low sales volumes
Market research
Based on results decrease the future ranges
Increase volumes of product sales and increase margins EXTENSIVE FOCUSED<br>
slide25. implementation 1I: values based growth strategy STORES
Focus on own stores and stores-in-stores (very successful currently) whole sale less profitable
EXPERIANCIAL STORES
Stores converted to experiential stores
Why stores : People want to look, feel, touch, try on lifestyle fashion
Stock not held onsite
Smaller spaces cost less
BUT can be ordered immediately and ordered to home
EUROPEAN POPUPS
Open new stores
Before commitment – popup model
Major European Cities (Paris/London (10))
Build brand awareness
Test the market and roll out based on test
Example – MACKAGE
Marketed locally<br>
slide26. implementation I: crowd funding<br>
slide27. Implementation: timeline<br>
slide28. FINANCE Van zyl<br>
slide29. Base case Assumptions and key drivers<br>
slide30. Base case forecasts 5 year pay-back period.
Profitability = future access to finance.<br>
slide31. Base case cost budget Funding:
Crowdfunding round 1: EUR6mil
Further capital raise dependent on VC buy-in Monitor:
Crowd-Funding success
Pop-up store success<br>
slide32. Risks and contingency plans P: Probability
I: Impact<br>
slide33. conclusion shivani<br>
slide34. conclusion How does ECOALF “scale up” while remaining truly sustainable?<br>
slide35. Appendices<br>
slide36. SWOT<br>