Ecoalf One man’s trash, Ecoalf’s treasure

Transcript:Ecoalf One man’s trash, Ecoalf’s treasure:
Ecoalf One man’s trash, Ecoalf’s treasure Presenting to: Javier Goyeneche, Carolina alvarez-ossorio, marisa selfa GSB Consulting Group Situational analysis How does ECOALF “scale up” while remaining truly sustainable? Value promise 4 Year Strategy with a focus on Funding, Value-Driven Growth and leveraging the Circular Economy. Value promise From Start Up to Scale Up 4 Year Strategy with a focus on Funding, Value-Driven Growth and leveraging the Circular Economy. Key issues recommendations ANALYSIS JANE INTERNAL AND EXTERNAL ANALYSIS VP and CUSTOMER NEED Need for better alignment of value proposition to customer need lack of funding & PROFITABILITY Crowdfunding is an attractive option for ECOALF to raise short-term funding ECOALF should look at optimizing their range and sales channels to drive efficiency Lack of funding Lack of profitability Low sales and customer conversion Wide range – inefficient? Sales channels – online slow, wholesale not as profitable, opportunity for store-in-store Low bargaining power due to low order quantity NEED FOR SCALE Need for alternative funding options Benefits of Crowdfunding: Quick access to capital Low costs to set-up Wide reach Loyal customers Alternatives and path forward shivani recommendations alternatives alternatives Decision criteria Decision matrix Decision matrix Rec 1: Crowdfunding- Short term Outcome: Fund Growth Strategy Rec 1I: values based growth strategy- Mid Term Outcome: Growth not at the expense of values Rec 1II: Circular Economy- Long Term Outcome: ECOALF, truly sustainable IMPLEMENTATION KATE implementation 1I: values based growth strategy Our recommendation and implementation will help ECOALF deliver the customer values implementation 1I: values based growth strategy WANT TO CREATE LIFETIME CUSTOMERS Products are high quality but people want variety, change and newness and excitement implementation 1I: values based growth strategy DECREASE PRODUCT RANGE Review number of items in each of the ranges Leverage sales data which items have low sales volumes Reasons for low sales volumes Market research Based on results decrease the future ranges Increase volumes of product sales and increase margins EXTENSIVE FOCUSED implementation 1I: values based growth strategy STORES Focus on own stores and stores-in-stores (very successful currently) whole sale less profitable EXPERIANCIAL STORES Stores converted to experiential stores Why stores : People want to look, feel, touch, try on lifestyle fashion Stock not held onsite Smaller spaces cost less BUT can be ordered immediately and ordered to home EUROPEAN POPUPS Open new stores Before commitment – popup model Major European Cities (Paris/London (10)) Build brand awareness Test the market and