EPR-Public Communications L-05 Creating a Public

Transcript:EPR-Public Communications L-05 Creating a Public:
EPR-Public Communications L-05 Creating a Public Communications Program Prepare, plan, practice Make goals clear and precise; The PIO group should have a mission statement that is understood and frequently referred to; Example: “To manage, through actions, policies, and messages, the human behavioral aspects of emergency preparedness, response and recovery.” Program setup Designate jobs, roles, and responsibilities based on the Incident Command Structure (ICS) Program setup Establish internal organizational process for getting messages approved during an emergency; Provide for needed resources (space, equipment, communications lines, personnel); Establish agreements with other organizations on coordination of information release. Program setup List of contacts (addresses, office and mobile phones, including after-hours numbers, emails, etc.) for: Media (including blogs and online sites); Stakeholders (NGOs, industry, etc.); Contacts at other organizations that will be part of the emergency response (including international); Other key public and political officials; Members of your own team. Public communications activities The PIO is responsible for delivering public information activities; Some states and organizations may already have groups responsible for public information; Such groups could be used to fulfill the PIO function during a radiation emergency. Public communications activities Strategic planning–to develop a strategy for communicating during the emergency; Media Relations—to manage relations with the media; Media Monitoring—to monitor effectiveness of media relations and accuracy of reporting; New Media—to maintain emergency specific website. Public Communications Activities Liaison and Coordination—to coordinate information/messages and release of information; Public Relations—to provide information to the public; Internal Communications—to keep responders and employees informed about what is being said to the media. Program setup Identify potential ways to contact various audiences. Become familiar with how to use these channels so in the event of emergency you are prepared to use them immediately; Where possible, establish these channels (an emergency site on your organization’s home page, links to social media, emergency alert systems to reach the public’s radios or cell phones. Organization and planning The PIO structure should also include liaison officers– PIO staff who are assigned to sit in on meetings and discussions in the Planning and Operations Sections; The PIO will also need access to technical experts, so at least one expert will need to be assigned as an advisor to the PIO; The designated spokesperson or spokespersons will also report and work within the PIO structure. Phases of Emergency Management Preparedness Response Recovery Planning for public communications is necessary for all potential emergencies in all