EPR-Public Communications - PowerPoint Presentation

Slide1

EPR-Public CommunicationsL-07

Emergency CommunicationsSlide2

Emergency communications

In the event of an emergency, emergency

communications

(or crisis communications),

has several unique

characteristics;

The role of communication in managing human behavior is much more

important;

The need for constant communication is much higher

The need to monitor other communication channels is much

higher;

The risk perception factors of UNCERTAINTY and CONTROL are much more important than the

others.Slide3

Unique Circumstances

Confusion and Uncertainty are higher;

Time is condensed;

Give people things to do and explain why.Slide4

Unique circumstances

Greater need for basic facts;

Higher need for framing the situation;

Higher need to establish credibility.Slide5

Unique circumstances

Increased sensitivity for the emotional nature of how people respond to danger;

Avoid telling people to calm down, or how they should feel.Slide6

Timing

Time is

condensed;

Requires well-rehearsed risk communication plan to be in

place;

Basic messages must be

ready;

Requires constant

updates.Slide7

Control

Give people a sense of

control;

A feeling of control helps people keep their fears in perspective and allows them to make better

choices;

This can be as simple as telling them where to go for more information or when you will communicate updated

information.Slide8

Emergency communications

If your organization is the main source of information, ensure this is known amongst other agencies at the beginning of an emergency, for consistency of

information;

Monitor other channels during this critical

period;

Learn and correct

misinformation.Slide9

Circumstances

Context

Risk Perception

Characteristics

Audiences

Channels

Spokesperson

Actions/Messages

Copyright, Ropeik & Associates

Time_________

Date_________

Guidance for

planningSlide10

Changing circumstances

Things change

fast;

New chart with each significant

update;

With each new update, the first step is determine your

goals.Slide11

Risk perception characteristics

Uncertainty

Control

Catastrophic

Trust

Under

higher stress, empathy is very important

Malicious

event/attack is much worseSlide12

Audiences

Public directly at risk

Public immediately outside emergency location

Public at large

Public health and medical professionals involved in the disaster response

Health care professionals outside the response effort

Civic leaders, local, state, and national

Trade and industry

International neighbors

Stakeholders and partners specific to the emergencySlide13

Channels

Some may be more in use than at other times, like social networks, mobile

phones;

Attention to main stream media much

higher;

Some may not be

working.Slide14

Actions, messages

Content should address basic facts:

What happened?

How big is the event?

How long will it last?

How dangerous is it?

What can people do to protect themselves?

What is being done to bring things under control or clean things up?

What is the cause?

What is the affected area?

Who is in charge of emergency response?Slide15

Actions, messages

Repetition

Reduce uncertainty about radiation in general with basics about dose

Coordinated with other key organizatons Slide16

Summary

Unique form of risk communication

Higher stress inside and outside organization. Much greater need to give people a sense of control by telling them things they can do

Time is condensed

Confusion and uncertainty are higher

Need for basic facts greater

Need to establish credibility higher. Need for framing higher

Respect for fears

Honesty