Evaluating Salon Marketing Techniques Cosmetology
Description: Evaluating Salon Marketing Techniques Cosmetology II Marketing Your Business Goals Maintain current clients Attract new clients Advertising Includes all activities that promote the salon such as: Charity events Newspaper ads Radio spots
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slide1. Evaluating Salon Marketing Techniques Cosmetology II<br>
slide3. Marketing Your Business<br>
slide4. Goals Maintain current clients
Attract new clients<br>
slide5. Advertising Includes all activities that promote the salon such as:
Charity events
Newspaper ads
Radio spots
Must attract and hold the attention of potential clients<br>
slide6. Advertising Budget Should not exceed 3% of gross income
Plan in advance for:
Holidays
New year’s eve
Prom
Weddings<br>
slide7. Marketing Tools Classified advertising
Client referrals
Community outreach
Direct mail
E-mail newsletters
Giveaway promotional items In-salon videos
Newspaper ads and coupons
Radio advertising
Television advertising
Web site offerings
Window displays<br>
slide8. Referrals Business cards
Local businesses
Public speaking
Word of mouth<br>
slide9. Questions?<br>
slide10. References and Resources Articles:
Advertising Ideas for Salon Services
An effective advertising strategy is vital to making your salon a success
http://www.ehow.com/list_6819694_advertising-ideas-salon-services.html
Marketing Ideas for Hair Salons
Tips to help you show people who you are, what you can offer, and what
they can expect
http://www.ehow.com/list_6626253_marketing-ideas-hair-salons.html
Images:
Microsoft Office Clip Art: Used with permission from Microsoft.
Textbook(s):
Milady standard cosmetology: Situational problems. (2012). Clifton Park, NY: Cengage Learning.<br>
slide3. Marketing Your Business<br>
slide4. Goals Maintain current clients
Attract new clients<br>
slide5. Advertising Includes all activities that promote the salon such as:
Charity events
Newspaper ads
Radio spots
Must attract and hold the attention of potential clients<br>
slide6. Advertising Budget Should not exceed 3% of gross income
Plan in advance for:
Holidays
New year’s eve
Prom
Weddings<br>
slide7. Marketing Tools Classified advertising
Client referrals
Community outreach
Direct mail
E-mail newsletters
Giveaway promotional items In-salon videos
Newspaper ads and coupons
Radio advertising
Television advertising
Web site offerings
Window displays<br>
slide8. Referrals Business cards
Local businesses
Public speaking
Word of mouth<br>
slide9. Questions?<br>
slide10. References and Resources Articles:
Advertising Ideas for Salon Services
An effective advertising strategy is vital to making your salon a success
http://www.ehow.com/list_6819694_advertising-ideas-salon-services.html
Marketing Ideas for Hair Salons
Tips to help you show people who you are, what you can offer, and what
they can expect
http://www.ehow.com/list_6626253_marketing-ideas-hair-salons.html
Images:
Microsoft Office Clip Art: Used with permission from Microsoft.
Textbook(s):
Milady standard cosmetology: Situational problems. (2012). Clifton Park, NY: Cengage Learning.<br>