Evaluating Salon Marketing Techniques Cosmetology

Transcript:Evaluating Salon Marketing Techniques Cosmetology:
Evaluating Salon Marketing Techniques Cosmetology II Marketing Your Business Goals Maintain current clients Attract new clients Advertising Includes all activities that promote the salon such as: Charity events Newspaper ads Radio spots Must attract and hold the attention of potential clients Advertising Budget Should not exceed 3% of gross income Plan in advance for: Holidays New year’s eve Prom Weddings Marketing Tools Classified advertising Client referrals Community outreach Direct mail E-mail newsletters Giveaway promotional items In-salon videos Newspaper ads and coupons Radio advertising Television advertising Web site offerings Window displays Referrals Business cards Local businesses Public speaking Word of mouth Questions? References and Resources Articles: Advertising Ideas for Salon Services An effective advertising strategy is vital to making your salon a success http://www.ehow.com/list_6819694_advertising-ideas-salon-services.html Marketing Ideas for Hair Salons Tips to help you show people who you are, what you can offer, and what they can expect http://www.ehow.com/list_6626253_marketing-ideas-hair-salons.html Images: Microsoft Office Clip Art: Used with permission from Microsoft. Textbook(s): Milady standard cosmetology: Situational problems. (2012). Clifton Park, NY: Cengage Learning.