Faculty of management studies ECOM III SEM

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Faculty of management studies ECOM III SEM Managing E-channel Unit - 3 Topic Digital marketing strategy By:- Mrs. Tanuja What is digital marketing - Digital marketing strategy - Digital marketing is the marketing of products or services

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01
Faculty of management studies ECOM III SEM
Managing E-channel
Unit - 3


Topic – Digital marketing strategy By:- Mrs. Tanuja<br>
02
What is digital marketing - Digital marketing strategy - Digital marketing is the marketing of products or services using digital technologies via the internet, social media, mobile phones, or any other digital medium.
It is also an umbrella term that encompasses different marketing strategies such as Social Media Marketing, Search Engine Optimization, and Email Marketing A digital marketing strategy describes a series of actions that use online marketing channels to achieve various goals. Channels can include owned, paid, and earned media. A digital marketing action plan allows you to build and launch your online marketing strategy with success.<br>
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Different types of digital marketing strategy - 1. Social Media Marketing Strategy:
In these days, social media is considered as a powerful marketing tool. The companies can easily able to achieve their monthly target with the help of social media for marketing. You have to post the right content about your products or services on social media for reaching the right audience. 2. Email Marketing Strategy:
In the marketing world, emails are an effective way that will deliver a higher Return on Investment (ROI) to businesses. In today’s digital world, the email is four times higher than the other marketing strategies. Those strategies include social media, paid search, and direct marketing.<br>