Forest Research Towards a New Strategy Context The full devolution of forestry transition of FR to be part of an England-only Forestry Commission, but with a GB-wide remit, provides the perfect opportunity for FR to refresh its offer and
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Forest Research Towards a New Strategy<br>
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Context The full devolution of forestry & transition of FR to be part of an England-only Forestry Commission, but with a GB-wide remit, provides the perfect opportunity for FR to refresh its offer and to articulate a new, bold, concise and ambitious strategy for the agency.
Our strategy will strengthen our sense of identity and
Remind people what FR is brilliant at – what FR has done and does do for UK forestry
Say how FR will move from a culture of survival (the day job) to a culture which supports growth and the delivery of aspiration/ambition for FR and the sector
Say what FR wants to do – what FR wants to be brilliant at in the future 21/03/2018 2<br>
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Development Process Externally facilitated Executive Board away day: October 2017
Externally facilitated Staff working group day: December 2017
FR Strategy Background Note summarising the context and our discussions to date issued to all staff on 26 February 2018
“Straw Man” on the possible structure & headline items we might want to include in our strategy issued to all staff on 26 February 2018
Draft graphics summarising what our organisational objectives could be and how we could deliver them issued to all staff on 26 February 2018 21/03/2018 3<br>
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Development Process (cont.) Staff consultation on first draft closes on 26 March
Based on the responses received a second draft strategic document will be issued to staff & key stakeholders on 23 April
An implementation group will finalize the document by 26 May
Final Strategy will be provisionally launched at the Royal Welsh Show (23-27 July); full communications plan to be prepared including, for example, YouTube videos of FR Case Studies
Monday 1 April 2019 FR Strategy will underpin FR’s revised operating model and be fully included within FJPs for 2019 and beyond 21/03/2018 4<br>
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Key questions to keep in mind Who is this ambitious plan aimed at?
What must it convey to the given audience?
What impact do we want to have on this target market? 21/03/2018 5<br>
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Analysis Current Uncertainties:
Change
Competition
Fluctuating demand
Capacity
Funding
Skills
Conflict (core work versus commercial)
Facilities
Silo behaviours
Corporate systems 21/03/2018 6<br>
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Analysis (cont) Future uncertainties:
Does FR survive?
Is our income sustainable?
Are we resourced to deliver?
No silos – coherent culture
Right balance between long & short term research (core & commercial) 21/03/2018 7<br>
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What would a positive future look like? FR is recognised as the supplier of choice
FR produces world-leading science
FR is recognised as great value
FR has a wide and varied income stream
FR continues to employ, attract and retain world class scientists and data analysts
FR is designed, and able, to flex
FR remains as a public body with a reputation for its science quality and independence
FR has a coherent culture 21/03/2018 8<br>
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What would a negative future look like? FR is no longer a ‘go-to’ body
FR is dependent on unsustainable funding streams
Staff morale and retention is poor
Organisational change remains the focus
FR has no coherent culture 21/03/2018 9<br>
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Key issues to address Client relations (Top 20)
Staffing
Research/offer prioritisation
Culture
Better corporate systems
Marketing and Profile
New business approaches (e.g. flexible pricing; JVs; strategic partnerships; key services and products) 21/03/2018 10<br>
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Strategy “Straw Man” A new and ambitious vision:
To be a world leader in applied forestry science and a trusted global provider of tree, wood and forest related scientific expertise, evidence, products and services.
OR
Forest Science delivering business growth for our customers
To achieve this we will focus on four themes 21/03/2018 11<br>
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Theme 1 Engaging with customers
Our customers are our primary focus. We provide them with the timely, accurate and reliable research, data and information they need to develop and grow their businesses or produce relevant policies. We will work with our customers by:
growing our relationships with our key customers
delivering business growth for our customers
refining and developing the range of products and services we offer
providing and articulating insight and challenge
increasing our digital presence and our commercial activities 21/03/2018 12<br>
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Theme 2 Developing our science
Using and adapting new technology, techniques and approaches are fundamental to our research activities. Our science and data provision will be:
leading edge and customer focused
solution-focused (if you have a challenge we can solve it…)
applied and relevant
well communicated and easily understood 21/03/2018 13<br>
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Theme 3 Increasing our value and worth
We understand the current scenarios regarding our forests but to offer the best research advice and data to our customers and to grow our business we will:
Develop new and existing strategic partnerships across the globe to consolidate and enhance our offer
Provide constructive challenge to our partners customers and the sector regarding their future tree, wood and forest related risks and opportunities 21/03/2018 14<br>
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Theme 4 Working together
Our people are fundamental to our success. The expertise, pride and passion of our staff have helped make us the UK’s leading provider of applied forest research. We recognise that our future reputation is dependent on the work we will do and not on the work we have done. We will continue to develop by:
investing in our staff and our facilities
providing opportunities for career development and encouraging innovation
rewarding hard work and commitment 21/03/2018 15<br>
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Key USPs Information assets
Interdisciplinarity
Value to Government
Value to sector
Brand integrity
Collaboration and networks
Skills pipeline 21/03/2018 16<br>
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Key investments & developments International tree health biosecurity and diagnostics centre
Forest management information hub
Forecasting, modelling and decision support system products and services
Strategic partnership delivery model (e.g. joint IP development; data sharing; staff exchanges) 21/03/2018 17<br>
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Increasing our value and worth Developing our science Engaging with customers Working together VISION:
To become a world leader in applied forestry research and innovation Communication Culture Capacity Challenge Creativity Customers Forest Research
6 Cs Strategy<br>
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21/03/2018 19 Draft FR Organisational Objectives Draft FR organisational objectives and examples of what could be done to deliver them. Attract investment to sites
New ERP systems
Public/Private partnerships Innovation funds
Joint ventures
Strategic partnerships
New products and services Customer Success Managers
Define core products and capabilities
Flexible, “customer first” approach Describe and model FR Values
Reward people for jobs well done
Support career development Secondments to/from our customers/partners
Work shadowing
Skills/knowledge exchange Actively challenge conventional thinking
Learn from our customers
Provide quality science<br>
