Fundamentals of Digital Marketing The History of

Transcript:Fundamentals of Digital Marketing The History of:
Fundamentals of Digital Marketing The History of Digital Marketing How It All Started The term “Digital Marketing” was first used in the 1990s, along with the coming of the internet and the developments of the Web 1.0 Platform. During the Web 1.0 Age, there was no such thing as interaction, as the only activity was reading of content. In 1990, Archie, the world’s first Search Engine, was born. Web banner Ads first appeared in 1993. The History of Digital Marketing 1994: Yahoo! was launched. This provoked extensive changes in the digital marketing space, with companies optimizing their websites to pull in higher search engine rankings. 1998: Birth of Google, MSN, and Yahoo! Web Search. Smaller search engines were wiped out. 2001: The first mobile marketing campaign (Universal Music) was launched. 2004: Gmail was launched, Google goes public, and Facebook goes live. 2006: Amazon’s e-commerce sales surpassed the $10 Billion mark. 2011: Web-use overtakes figures for TV viewership among youth. 2014: Mobile exceeds PC internet usage. 2015: The Rise of Predictive Analytics, Content Marketing, and Wearable Technologies. Online Marketing - Overview Digital Marketing is a technique that makes use of electronic devices such as PC, Mobile, Tablets and other e-devices to engage with customers. It has become a sophisticated and an effective way to create a relationship with the consumer that has depth and relevance. Facts & Figures World Population: 7.8 Billion Number of People using the internet: In Developed (1st World) Countries: 1.05 Billion in 2019 & in Developing (3rd World) Countries: 2.50 Billion in 2019 3 Billion internet users in the world. Number of Mobile Users: 5.10 Billion 150 web addresses per person in the world. If you spend 1 minute reading every website in existence, you would be busy for 31,000 years without sleep. Number Social Media Users: 2.95 Billion Leading Social Media Networks, Facebook: 2.5 Billion Users, WhatsApp: 1.6 Billion Users, Facebook Messenger: 1.3 Billion Users Online Advertising Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications. Since the early 1990s there has been an exponential increase in the growth of online advertising, which has evolved into a standard for small and large organizations. Why Online Marketing? Cost Effectiveness Digital ads are typically more