GameStop – Becoming the Nr. 1 stop in the gaming
Author : giovanna-bartolotta | Published Date : 2025-06-20
Description: GameStop Becoming the Nr 1 stop in the gaming world LUSEM Consulting Group Akos Nagy Gustaf Nordin Johanna Sjoeblom AnnaMaria Ostermann Presenting to George Sherman CEO LUSEM Consulting Agenda LUSEM Consulting LUSEM Consulting
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Transcript:GameStop – Becoming the Nr. 1 stop in the gaming:
GameStop – Becoming the Nr. 1 stop in the gaming world LUSEM Consulting Group Akos Nagy, Gustaf Nordin, Johanna Sjoeblom, Anna-Maria Ostermann Presenting to: George Sherman, CEO LUSEM Consulting Agenda LUSEM Consulting LUSEM Consulting Old-school Arcade Halls LUSEM Consulting Living Room LUSEM Consulting Connected to the world LUSEM Consulting Hold on to unchanging principles but adapt to changing times! – Stores can perish but Gaming is eternal LUSEM Consulting The current trends disrupt the gaming industry Transform Business Using Big Data Engage Providing more Experience Control Value Chain LUSEM Consulting Key Assumptions & Future Potential The Main Challenges for GameStop LUSEM Consulting LUSEM Consulting Setting up for the Future Stream Watching Stream Gaming Career LUSEM Consulting What this future will look like Customer Experience Control of Value Chain Supplier Platform Ecosystem Omnichannel LUSEM Consulting What this future will look like Customer Experience Control of Value Chain Supplier Platform Ecosystem Omnichannel LUSEM Consulting LUSEM Consulting Prepare for the game LUSEM Consulting Who are we competing against? Targeted Digital Target Walmart Kmart BestBuy Amazon Origin (EA) Uplay ( Massive Enterainment) 567 Broad Brick & Mortar LUSEM Consulting The different gamers Emerge in the experience High spenders Time investment Hobby Influencers Play for a living Get sponsored LUSEM Consulting Who works for GameStop? 10.000 fulltime up to 45.000 part time Who is GameStop? LUSEM Consulting LUSEM Consulting The GameStop Brand Best products delivered by knowledgeable personnel Personality Fun Knowledgeable Experienced Self Image I am a gamer I know what I am doing I have the right equipment I have fun Culture Engaging Supportive Safe haven Competitive Tangibles Store Accessories Relationships Tight Loyal Strong Near Reflection I am a gamer Nerdy Smart LUSEM Consulting The different ways to play the game The right way to win the game LUSEM Consulting LUSEM Consulting Press release LUSEM Consulting LUSEM Consulting The three points to collect for the next level & only 1 life left 1. Analytics & Presence 3. Customer Obsession 2. Restructure Point Nr.1: Analytics & Presence LUSEM Consulting ? $ Untapped customer intelligence Limited use of platforms Data scientist team James Bell Generate customer insights Making the franchise visible on Social Media Selling platform more engaging (e.g. Steam) 50 mn USD 2019 – 2020 39 mn members 39 mn viewers returning customers Point Nr.2: Restructure LUSEM Consulting ? $ Play Compete Watch Create GameStop coaches Frank Hamlin Independent developers Customer accessories makers
