IMC tools Public Relations “ Public relations

yoshiko-marsland
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IMC tools Public Relations “ Public relations
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IMC tools Public Relations Public relations consists of all forms of planned communication, outwards and inwards, between an organisation and its public for the purpose of achieving specific objectives concerning mutual understanding. -

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IMC tools<br>
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Public Relations “ Public relations consists of all forms of planned communication, outwards and inwards, between an organisation and its public for the purpose of achieving specific objectives concerning mutual understanding.”
- Frank Jefkins
“Public relations means building good relations with the company’s various publics by obtaining favourable publicity, building up a good corporate image, and handling or heading off unfavourable rumours, stories and events.”
- Philip Kotler and Gary Armstrong.<br>
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Need for PR Develop favorable image
Develop business
Create public awareness about organisational programmes
Making consumer base
Educating various audiences about the enterprise
Resolve issues
Develop goodwill<br>