International Business: The Challenges of

International Business: The Challenges of
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International Business: The Challenges of Globalization Ninth Edition, Global Edition Chapter 1 Globalization Copyright 2019 Pearson Education Ltd. Learning Objectives 1.1 Identify the types of companies active in international business.

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International Business: The Challenges of Globalization Ninth Edition, Global Edition Chapter 1 Globalization Copyright © 2019 Pearson Education Ltd.<br>
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Learning Objectives 1.1 Identify the types of companies active in international business.
1.2 Explain globalization and how it affects markets and production.
1.3 Detail the forces that drive globalization.
1.4 Outline the debate about globalization’s impact on jobs and wages.
1.5 Summarize the debate about income inequality.
1.6 Outline the debate about culture, sovereignty, and the environment.
1.7 Identify how this course will help you to develop skills for your career.<br>
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Making Ray-Ban Great Again Iconic sunglasses
Globalization
Produce and sell worldwide with little or no modification (standardization)
Large global market share keeps production and marketing costs low
Challenges
Seasonal demand
Counterfeit goods<br>