04
Q1. Key Findings: The average no. of SEOs employed at a National / International Agency is 7
The median figure is 2-5
83% employ 1-10 SEOs
10% employ 21+ SEOs<br>
05
Q2. What was your company revenue in the last 12 months?<br>
06
Q2. Key Findings: The average National / International Agency revenue is $584,800
The median figure is $500,000-$1,000,000
Just 20% of National / International Agencies reported revenues of under $150,000
42% reported revenues of more than $1 million<br>
07
Q3. How many clients do you personal handle?<br>
08
Q3. Key Findings: SEOs at National / International Agencies look after 17 clients on average (vs 15 in 2014)
The median figure is 11-20
57% of SEOs look after 11+ clients (vs 48% in 2014)
29% of SEOs look after 31+ clients (vs 25% in 2014)<br>
09
Q4. What are your pre-tax personal annual earnings? (including salary, bonuses, etc.)<br>
10
Q4. Key Findings: The average pre-tax annual earnings for a National / International Agency SEO are $83,200
The median figure is $60,000-$75,000
19% are earning more than $100,000 per annum
57% are earning $45,000-$100,000 per annum<br>
11
Q5. Which channels are most effective for attracting new customers to your company?<br>
12
Q5. Key Findings: Word of mouth is the most effective channel for attracting new customers
SEO is the second most effective channel
Local Business Groups & Outbound Calls are also rated highly<br>
13
Q6. How many new leads do you proactively contact each month? (via outbound emails & calls)<br>
14
Q6. Key Findings: National / International Agencies contact 14 new leads per month on average
The median figure is 2-5
29% contact zero new leads per month
25% contact more than 20 new leads per month<br>
15
Q7. What is your success rate at converting leads to customers?<br>
16
Q7. Key Findings: Median success rate for converting new leads is 30%
33% have a less than 20% success rate at converting new leads
26% have more than 70% success rate at converting new leads<br>
17
Q8. Do you serve a particular vertical industry or do your clients come from many different industries?<br>
18
Q8. Key Findings: 65% serve lots of different industries (vs 63% in 2014)
18% serve 2-3 vertical industries (vs 22% in 2014)
17% serve 1 vertical industry (vs 16% in 2014)<br>
19
Q9. What does an average customer pay you each month?<br>
20
Q9. Key Findings: The average customer pays $2,244 per month
The median income per customer is $1,000-$2,000
35% receive less than $1,000 per month from clients (vs 40% in 2014)
65% receive more than $1,000 per month from clients (vs 60% in 2014)<br>
21
Q10. Do you expect to grow your business in the next 12 months?<br>
22
Q10. Key Findings: 94% definitely expect to grow their business in the next 12 months (vs 96% in 2014)
5% ‘maybe’ expect to grow their business in the next 12 months (vs 2% in 2014)
Only 2% do not expect to grow their business in the next 12 months (vs 2% in 2014)<br>
23
Q11. Are you planning to recruit more staff in the next 12 months?<br>
24
Q11. Key Findings: 89% expect to recruit more staff in the next 12 months (vs 90% in 2014)
12% are doubtful or have no plans to recruit more staff in 2016 (vs 11% in 2014)<br>
25
Q12. Which of these phrases best describes your hopes & expectations for the next 12 months?<br>
26
Q12. Key Findings: 36% say it’s going to be a great year (vs 38% in 2014)
50% say it’s going to be a good year but hard work (vs 46% in 2014)
15% are unsure about the outlook for the next 12 months (vs 17% in 2014)<br>
27
Q13. What SEO/online marketing services do you offer?<br>
28
Q13. Key Findings: On-site SEO, GMB optimization &Citation Build / clean-up are the most popular services offered by National / International Agencies
Google penalty recovery, Video marketing & Affiliate marketing are the services offered least by National / International Agencies<br>
29
Q14. Which service is most in demand from your customers?<br>
30
Q14. Key Findings: On-site SEO, Content creation / optimization & PPC are the services in most demand
Google penalty recovery, Video marketing & Affiliate marketing are the services offered least & with little demand
Services with biggest increase in demand are: Content creation / optimization & Web design / development<br>
31
Q15. How much of your work do you outsource to 3rd parties & white-label SEOs?<br>
32
Q15. Key Findings: 71% outsource less than 10% of their workload to 3rd parties (vs 63% in 2013)
13% outsource more than 25% of their work (vs 21% in 2013)
8% outsource more than 50% of their workload (vs 10% in 2013)<br>
33
Q16. Do you believe that Social Media is an effective marketing channel for local businesses?<br>
34
Q16. Key Findings: 57% believe that social media is very powerful for local businesses (vs 45% in 2014)
37% believe that social media works for some local businesses (vs 42% in 2014)
8% are unsure, or believe social media is over-hyped / doesn’t work (vs 14% in 2014)<br>
35
Q17. Which of the following SEO & Business tasks do you tackle in a typical week?<br>
36
Q17. Key Findings: Reporting / Analytics, Onsite optimization, Client Management & SEO audit & analysis are the most tackled tasks per week
Content outreach, Self-marketing & Review generation are the tasks which are often neglected<br>
37
Q18. Which of the following SEO & Business tasks do you find to be the most time-consuming and tedious?<br>
38
Q18. Key Findings: Citation build / clean-up, Link building & Reporting / Analytics are considered the most time-consuming & tedious tasks<br>
39
Q19. Which of the following SEO & Business tasks do you wish you could do more of?<br>
40
Q19. Key Findings: SEO audit & analysis, New business development & on-site optimization are the top tasks that National / International Agency SEOs wish they could do more of<br>
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View full survey at: bit.ly/localseosurvey<br>
