Local SEO Industry Survey 2015 Type of
Description: Local SEO Industry Survey 2015 Type of Respondents: National International Agencies National International Agencies 21 of all survey respondents Q1. How many people in your company are SEOs? Q1. Key Findings: The average no. of
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slide1. Local SEO Industry Survey 2015 Type of Respondents:
National / International Agencies<br>
slide2. National / International Agencies =
21% of all survey respondents<br>
slide3. Q1. How many people in your company are ‘SEO’s?<br>
slide4. Q1. Key Findings: The average no. of SEOs employed at a National / International Agency is 7
The median figure is 2-5
83% employ 1-10 SEOs
10% employ 21+ SEOs<br>
slide5. Q2. What was your company revenue in the last 12 months?<br>
slide6. Q2. Key Findings: The average National / International Agency revenue is $584,800
The median figure is $500,000-$1,000,000
Just 20% of National / International Agencies reported revenues of under $150,000
42% reported revenues of more than $1 million<br>
slide7. Q3. How many clients do you personal handle?<br>
slide8. Q3. Key Findings: SEOs at National / International Agencies look after 17 clients on average (vs 15 in 2014)
The median figure is 11-20
57% of SEOs look after 11+ clients (vs 48% in 2014)
29% of SEOs look after 31+ clients (vs 25% in 2014)<br>
slide9. Q4. What are your pre-tax personal annual earnings? (including salary, bonuses, etc.)<br>
slide10. Q4. Key Findings: The average pre-tax annual earnings for a National / International Agency SEO are $83,200
The median figure is $60,000-$75,000
19% are earning more than $100,000 per annum
57% are earning $45,000-$100,000 per annum<br>
slide11. Q5. Which channels are most effective for attracting new customers to your company?<br>
slide12. Q5. Key Findings: Word of mouth is the most effective channel for attracting new customers
SEO is the second most effective channel
Local Business Groups & Outbound Calls are also rated highly<br>
slide13. Q6. How many new leads do you proactively contact each month? (via outbound emails & calls)<br>
slide14. Q6. Key Findings: National / International Agencies contact 14 new leads per month on average
The median figure is 2-5
29% contact zero new leads per month
25% contact more than 20 new leads per month<br>
slide15. Q7. What is your success rate at converting leads to customers?<br>
slide16. Q7. Key Findings: Median success rate for converting new leads is 30%
33% have a less than 20% success rate at converting new leads
26% have more than 70% success rate at converting new leads<br>
slide17. Q8. Do you serve a particular vertical industry or do your clients come from many different industries?<br>
slide18. Q8. Key Findings: 65% serve lots of different industries (vs 63% in 2014)
18% serve 2-3 vertical industries (vs 22% in 2014)
17% serve 1 vertical industry (vs 16% in 2014)<br>
slide19. Q9. What does an average customer pay you each month?<br>
slide20. Q9. Key Findings: The average customer pays $2,244 per month
The median income per customer is $1,000-$2,000
35% receive less than $1,000 per month from clients (vs 40% in 2014)
65% receive more than $1,000 per month from clients (vs 60% in 2014)<br>
slide21. Q10. Do you expect to grow your business in the next 12 months?<br>
slide22. Q10. Key Findings: 94% definitely expect to grow their business in the next 12 months (vs 96% in 2014)
5% ‘maybe’ expect to grow their business in the next 12 months (vs 2% in 2014)
Only 2% do not expect to grow their business in the next 12 months (vs 2% in 2014)<br>
slide23. Q11. Are you planning to recruit more staff in the next 12 months?<br>
slide24. Q11. Key Findings: 89% expect to recruit more staff in the next 12 months (vs 90% in 2014)
12% are doubtful or have no plans to recruit more staff in 2016 (vs 11% in 2014)<br>
slide25. Q12. Which of these phrases best describes your hopes & expectations for the next 12 months?<br>
slide26. Q12. Key Findings: 36% say it’s going to be a great year (vs 38% in 2014)
50% say it’s going to be a good year but hard work (vs 46% in 2014)
15% are unsure about the outlook for the next 12 months (vs 17% in 2014)<br>
slide27. Q13. What SEO/online marketing services do you offer?<br>
slide28. Q13. Key Findings: On-site SEO, GMB optimization &Citation Build / clean-up are the most popular services offered by National / International Agencies
Google penalty recovery, Video marketing & Affiliate marketing are the services offered least by National / International Agencies<br>
slide29. Q14. Which service is most in demand from your customers?<br>
slide30. Q14. Key Findings: On-site SEO, Content creation / optimization & PPC are the services in most demand
Google penalty recovery, Video marketing & Affiliate marketing are the services offered least & with little demand
Services with biggest increase in demand are: Content creation / optimization & Web design / development<br>
slide31. Q15. How much of your work do you outsource to 3rd parties & white-label SEOs?<br>
slide32. Q15. Key Findings: 71% outsource less than 10% of their workload to 3rd parties (vs 63% in 2013)
13% outsource more than 25% of their work (vs 21% in 2013)
8% outsource more than 50% of their workload (vs 10% in 2013)<br>
slide33. Q16. Do you believe that Social Media is an effective marketing channel for local businesses?<br>
slide34. Q16. Key Findings: 57% believe that social media is very powerful for local businesses (vs 45% in 2014)
37% believe that social media works for some local businesses (vs 42% in 2014)
8% are unsure, or believe social media is over-hyped / doesn’t work (vs 14% in 2014)<br>
slide35. Q17. Which of the following SEO & Business tasks do you tackle in a typical week?<br>
slide36. Q17. Key Findings: Reporting / Analytics, Onsite optimization, Client Management & SEO audit & analysis are the most tackled tasks per week
Content outreach, Self-marketing & Review generation are the tasks which are often neglected<br>
slide37. Q18. Which of the following SEO & Business tasks do you find to be the most time-consuming and tedious?<br>
slide38. Q18. Key Findings: Citation build / clean-up, Link building & Reporting / Analytics are considered the most time-consuming & tedious tasks<br>
slide39. Q19. Which of the following SEO & Business tasks do you wish you could do more of?<br>
slide40. Q19. Key Findings: SEO audit & analysis, New business development & on-site optimization are the top tasks that National / International Agency SEOs wish they could do more of<br>
slide41. View full survey at: bit.ly/localseosurvey<br>
slide42. Thank you<br>
National / International Agencies<br>
slide2. National / International Agencies =
21% of all survey respondents<br>
slide3. Q1. How many people in your company are ‘SEO’s?<br>
slide4. Q1. Key Findings: The average no. of SEOs employed at a National / International Agency is 7
The median figure is 2-5
83% employ 1-10 SEOs
10% employ 21+ SEOs<br>
slide5. Q2. What was your company revenue in the last 12 months?<br>
slide6. Q2. Key Findings: The average National / International Agency revenue is $584,800
The median figure is $500,000-$1,000,000
Just 20% of National / International Agencies reported revenues of under $150,000
42% reported revenues of more than $1 million<br>
slide7. Q3. How many clients do you personal handle?<br>
slide8. Q3. Key Findings: SEOs at National / International Agencies look after 17 clients on average (vs 15 in 2014)
The median figure is 11-20
57% of SEOs look after 11+ clients (vs 48% in 2014)
29% of SEOs look after 31+ clients (vs 25% in 2014)<br>
slide9. Q4. What are your pre-tax personal annual earnings? (including salary, bonuses, etc.)<br>
slide10. Q4. Key Findings: The average pre-tax annual earnings for a National / International Agency SEO are $83,200
The median figure is $60,000-$75,000
19% are earning more than $100,000 per annum
57% are earning $45,000-$100,000 per annum<br>
slide11. Q5. Which channels are most effective for attracting new customers to your company?<br>
slide12. Q5. Key Findings: Word of mouth is the most effective channel for attracting new customers
SEO is the second most effective channel
Local Business Groups & Outbound Calls are also rated highly<br>
slide13. Q6. How many new leads do you proactively contact each month? (via outbound emails & calls)<br>
slide14. Q6. Key Findings: National / International Agencies contact 14 new leads per month on average
The median figure is 2-5
29% contact zero new leads per month
25% contact more than 20 new leads per month<br>
slide15. Q7. What is your success rate at converting leads to customers?<br>
slide16. Q7. Key Findings: Median success rate for converting new leads is 30%
33% have a less than 20% success rate at converting new leads
26% have more than 70% success rate at converting new leads<br>
slide17. Q8. Do you serve a particular vertical industry or do your clients come from many different industries?<br>
slide18. Q8. Key Findings: 65% serve lots of different industries (vs 63% in 2014)
18% serve 2-3 vertical industries (vs 22% in 2014)
17% serve 1 vertical industry (vs 16% in 2014)<br>
slide19. Q9. What does an average customer pay you each month?<br>
slide20. Q9. Key Findings: The average customer pays $2,244 per month
The median income per customer is $1,000-$2,000
35% receive less than $1,000 per month from clients (vs 40% in 2014)
65% receive more than $1,000 per month from clients (vs 60% in 2014)<br>
slide21. Q10. Do you expect to grow your business in the next 12 months?<br>
slide22. Q10. Key Findings: 94% definitely expect to grow their business in the next 12 months (vs 96% in 2014)
5% ‘maybe’ expect to grow their business in the next 12 months (vs 2% in 2014)
Only 2% do not expect to grow their business in the next 12 months (vs 2% in 2014)<br>
slide23. Q11. Are you planning to recruit more staff in the next 12 months?<br>
slide24. Q11. Key Findings: 89% expect to recruit more staff in the next 12 months (vs 90% in 2014)
12% are doubtful or have no plans to recruit more staff in 2016 (vs 11% in 2014)<br>
slide25. Q12. Which of these phrases best describes your hopes & expectations for the next 12 months?<br>
slide26. Q12. Key Findings: 36% say it’s going to be a great year (vs 38% in 2014)
50% say it’s going to be a good year but hard work (vs 46% in 2014)
15% are unsure about the outlook for the next 12 months (vs 17% in 2014)<br>
slide27. Q13. What SEO/online marketing services do you offer?<br>
slide28. Q13. Key Findings: On-site SEO, GMB optimization &Citation Build / clean-up are the most popular services offered by National / International Agencies
Google penalty recovery, Video marketing & Affiliate marketing are the services offered least by National / International Agencies<br>
slide29. Q14. Which service is most in demand from your customers?<br>
slide30. Q14. Key Findings: On-site SEO, Content creation / optimization & PPC are the services in most demand
Google penalty recovery, Video marketing & Affiliate marketing are the services offered least & with little demand
Services with biggest increase in demand are: Content creation / optimization & Web design / development<br>
slide31. Q15. How much of your work do you outsource to 3rd parties & white-label SEOs?<br>
slide32. Q15. Key Findings: 71% outsource less than 10% of their workload to 3rd parties (vs 63% in 2013)
13% outsource more than 25% of their work (vs 21% in 2013)
8% outsource more than 50% of their workload (vs 10% in 2013)<br>
slide33. Q16. Do you believe that Social Media is an effective marketing channel for local businesses?<br>
slide34. Q16. Key Findings: 57% believe that social media is very powerful for local businesses (vs 45% in 2014)
37% believe that social media works for some local businesses (vs 42% in 2014)
8% are unsure, or believe social media is over-hyped / doesn’t work (vs 14% in 2014)<br>
slide35. Q17. Which of the following SEO & Business tasks do you tackle in a typical week?<br>
slide36. Q17. Key Findings: Reporting / Analytics, Onsite optimization, Client Management & SEO audit & analysis are the most tackled tasks per week
Content outreach, Self-marketing & Review generation are the tasks which are often neglected<br>
slide37. Q18. Which of the following SEO & Business tasks do you find to be the most time-consuming and tedious?<br>
slide38. Q18. Key Findings: Citation build / clean-up, Link building & Reporting / Analytics are considered the most time-consuming & tedious tasks<br>
slide39. Q19. Which of the following SEO & Business tasks do you wish you could do more of?<br>
slide40. Q19. Key Findings: SEO audit & analysis, New business development & on-site optimization are the top tasks that National / International Agency SEOs wish they could do more of<br>
slide41. View full survey at: bit.ly/localseosurvey<br>
slide42. Thank you<br>