National Consumer Agency Market Research Findings:
Author : karlyn-bohler | Published Date : 2025-06-27
Description: National Consumer Agency Market Research Findings Banking Consumer Behaviour February 2014 Research Conducted by Key Findings Banking Consumer Behaviour Research Background and Methodology Profile of Sample Table of Contents Key
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Transcript:National Consumer Agency Market Research Findings::
National Consumer Agency Market Research Findings: Banking & Consumer Behaviour February 2014 Research Conducted by Key Findings Banking & Consumer Behaviour Research Background and Methodology Profile of Sample Table of Contents Key Findings Key Findings 8 in 10 adults have a current account. 34% of current account holders have had their “free” banking withdrawn in the past 12 months. The key behavioural changes from losing free banking are; taking out more cash on each withdrawal (28%), using debit cards less often (25%) and using credit card more for routine transactions (13%). At this point, 32% of current account holders state that they have free banking. Switching to a bank with lower fees are the main consequences should free banking be withdrawn. 6% have switched their main current account in the past 12 months. 8% intend switching their current account in the next six months. Nearly 3 in 5 (57%) have never checked to see if there was a better deal/package available. Banking – Consumer Behaviour Use of Financial Institutions Base: All Adults 16+, 1,008 W10 W11 % 35-64 ABC1 Dublin/ROL U 24s Q. Do you have any accounts with, or use, financial services provided by any of the following? W10 November 2012 W11 June 2013 W12 November 2013 W12 Female 65+ ABC1 Dublin Majority have a Current Account Base: Any financial account holders - 963 W10 % Yes – have a current account No (17%) And do you have a current account? W11 % W12 % 85% of those with financial accounts hold a current account – this equates to 80% of the total sample. W10 November 2012 W11 June 2013 W12 November 2013 A third of current account holders have had their “free” banking withdrawn in the past 12 months Base: All who have a current account % W10 (740) % W11 (815) Yes No Don’t know Has Your Bank Changed Fee Structure for Fee Free Banking? Highest amount among 35-49 (42%)/Dublin Within the past 12 months has your bank changed its fee structures so that you no longer qualify for fee free banking? W10 November 2012 W11 June 2013 W12 November 2013 % W12 (820) 34% of current account holders have had their “free” banking withdrawn in the past 12 months. Behaviour changes resulting from losing “free” banking Base: Those with a current account who no longer qualify for free banking - 278 I have done this I
