National Export Strategy Subtitle: International
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National Export Strategy Subtitle: International Best Practice Presenter: Date: 23 January 2013 Countries selected Philippines: comprehensive strategy, backed by Export Development Act Jamaica: NES integrated into Vision 2030 Jamaica
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01
National Export Strategy Subtitle: International Best Practice Presenter: Date: 23 January 2013<br>
02
Countries selected Philippines: comprehensive strategy, backed by Export Development Act
Jamaica: NES integrated into Vision 2030 Jamaica
Malaysia: comprehensive strategy, linking Bumiputera and Women development to special export programmes
Uganda: NES revised with assistance from WTO and ITC; target sector matrix
Canada: Global Commerce Strategy and federal, regional, provincial linkages; consultative White Paper approach
Ireland: held to be one of world’s most successful<br>
Jamaica: NES integrated into Vision 2030 Jamaica
Malaysia: comprehensive strategy, linking Bumiputera and Women development to special export programmes
Uganda: NES revised with assistance from WTO and ITC; target sector matrix
Canada: Global Commerce Strategy and federal, regional, provincial linkages; consultative White Paper approach
Ireland: held to be one of world’s most successful<br>
03
Countries selected continued United States:
Target set by President Obama; federal and state programmes and need for co-ordination
United Kingdom:
Targets set by Cabinet, with highly consultative White Paper process following for exports
Australia:
Resourced-based plus industry: strong focus on Asia
Chile:
Also resource-based plus industry; also strong focus on Asia<br>
Target set by President Obama; federal and state programmes and need for co-ordination
United Kingdom:
Targets set by Cabinet, with highly consultative White Paper process following for exports
Australia:
Resourced-based plus industry: strong focus on Asia
Chile:
Also resource-based plus industry; also strong focus on Asia<br>
04
Background legislation/strategy Philippines: Export Development Act 1994 and 3-year PEDP against Philippine Development Plan
Malaysia: Matrade Act and 5-year plan against 3rd Industrial Master Plan
Jamaica: NES part of Vision 2030 Jamaica
Uganda: Statute established Uganda Export Promotion Board; NES 5-year medium-term
Ireland: Enterprise Ireland plans against National Development Plan 2007–2013 and Action Plan for Jobs<br>
Malaysia: Matrade Act and 5-year plan against 3rd Industrial Master Plan
Jamaica: NES part of Vision 2030 Jamaica
Uganda: Statute established Uganda Export Promotion Board; NES 5-year medium-term
Ireland: Enterprise Ireland plans against National Development Plan 2007–2013 and Action Plan for Jobs<br>
05
Background legislation/strategy Canada: Global Commerce Strategy, part of Advantage Canada at national level; regional and provincial strategies
USA: National Export Initiative launched by Pres. Obama 2010, President’s Export Promotion Cabinet, NES in 2011
UK: Plan for Growth 2011 with 6-monthly detailed report-backs.
Australia: Australian Trade Commission Act 1985 – Austrade
Chile: ProChile – agency of Ministry of Foreign Affairs<br>
USA: National Export Initiative launched by Pres. Obama 2010, President’s Export Promotion Cabinet, NES in 2011
UK: Plan for Growth 2011 with 6-monthly detailed report-backs.
Australia: Australian Trade Commission Act 1985 – Austrade
Chile: ProChile – agency of Ministry of Foreign Affairs<br>
06
Strategic export goals Philippines:
Specific export growth (+40%) and value targets (+US$120 billion) over 3-year plan
Core product strategies: move up value chain; capture higher-value processes in global supply chains and develop product linkages for natural, organic and certification-enabled products.
Core market strategies: use FTAs, target high-growth markets, attract supply chain nodes to Philippines<br>
Specific export growth (+40%) and value targets (+US$120 billion) over 3-year plan
Core product strategies: move up value chain; capture higher-value processes in global supply chains and develop product linkages for natural, organic and certification-enabled products.
Core market strategies: use FTAs, target high-growth markets, attract supply chain nodes to Philippines<br>
07
Strategic export goals Malaysia:
IMP3 sets specific increase in export value to RM 1.4 trillion in 2020 (from RM 694 billion in 2011)
Target sectors, both resource- and non-resource based
Promoting Malaysian brands (not Brand Malaysian)
Improving compliance with standards
Enterprise development, including GLCs and SMEs
Matrade’s strategic plan 2011-2015 has some 20 initiatives to implement IMP3 objectives<br>
IMP3 sets specific increase in export value to RM 1.4 trillion in 2020 (from RM 694 billion in 2011)
Target sectors, both resource- and non-resource based
Promoting Malaysian brands (not Brand Malaysian)
Improving compliance with standards
Enterprise development, including GLCs and SMEs
Matrade’s strategic plan 2011-2015 has some 20 initiatives to implement IMP3 objectives<br>
08
Strategic export goals Uganda:
NES developed from existing national plans such as Poverty Eradication Action Plan (PEAP) and National Trade Policy (NTP).
NES 2008-2012 set specific export values at US$ 5 billion/year
Exports to contribute more than 16 % to GDP
Per capita export ration of US$ 200 by 2012.<br>
NES developed from existing national plans such as Poverty Eradication Action Plan (PEAP) and National Trade Policy (NTP).
NES 2008-2012 set specific export values at US$ 5 billion/year
Exports to contribute more than 16 % to GDP
Per capita export ration of US$ 200 by 2012.<br>
09
Strategic export goals Ireland:
Sector focus: food and beverages; industrial, clean-tech and life science; and software and other services
Enterprise Ireland’s strategies: promoting start-ups; stimulating innovation; helping to drive competitiveness; supporting access to finance; fostering leadership and management capability.<br>
Sector focus: food and beverages; industrial, clean-tech and life science; and software and other services
Enterprise Ireland’s strategies: promoting start-ups; stimulating innovation; helping to drive competitiveness; supporting access to finance; fostering leadership and management capability.<br>
10
Strategic export goals Canada:
National goals through DFAIT: continue Global Commercial Strategy by links with emerging and high-growth markets; branding “Canada”
Regional and provincial goals: more sector orientated according to specific resources and needs.
United States:
“We will double our exports over the next five years…” President Obama, launching the NEI in 2010.<br>
National goals through DFAIT: continue Global Commercial Strategy by links with emerging and high-growth markets; branding “Canada”
Regional and provincial goals: more sector orientated according to specific resources and needs.
United States:
“We will double our exports over the next five years…” President Obama, launching the NEI in 2010.<br>
11
Strategic export goals United Kingdom:
Plan for Growth called for: most competitive tax system in G20; UK one of best places in Europe to start, finance and grow a business; encourage investment and exports as route to more balanced economy; created more educated workforce that is most flexible in Europe
Chancellor of Exchequer: double exports to £1 trillion by 2020
Prime Minister: additional 100 000 UK firms exporting by 2020.<br>
Plan for Growth called for: most competitive tax system in G20; UK one of best places in Europe to start, finance and grow a business; encourage investment and exports as route to more balanced economy; created more educated workforce that is most flexible in Europe
Chancellor of Exchequer: double exports to £1 trillion by 2020
Prime Minister: additional 100 000 UK firms exporting by 2020.<br>
12
Institutional framework Philippines, Malaysia, Jamaica, Uganda, Ireland, UK, Australia and Chile:
Central export promotion department/agency reporting to or part of major government department/ministry such as International Affairs, Foreign Trade, or Trade and Industry.
In Philippines, Uganda public/private sector body to develop plans
Some, such as Enterprise Ireland and Matrade, are more commercially orientated than others. NB these regarded as the more successful TPOs<br>
Central export promotion department/agency reporting to or part of major government department/ministry such as International Affairs, Foreign Trade, or Trade and Industry.
In Philippines, Uganda public/private sector body to develop plans
Some, such as Enterprise Ireland and Matrade, are more commercially orientated than others. NB these regarded as the more successful TPOs<br>
13
Institutional framework Canada:
National export promotion body as part of DFAIT based on Trade Commissioner Service
Regional development bodies, across several provinces, such as Atlantic Canada Opportunities Agency (ACOA), have own programmes and link up to federal and down to individual provincial agencies
Provincial government departments/agencies may provide own information and assistance programmes<br>
National export promotion body as part of DFAIT based on Trade Commissioner Service
Regional development bodies, across several provinces, such as Atlantic Canada Opportunities Agency (ACOA), have own programmes and link up to federal and down to individual provincial agencies
Provincial government departments/agencies may provide own information and assistance programmes<br>
14
Institutional framework United States:
No single export promotion organisation at any level
Trade Promotion Co-ordinating Committee (TPCC) co-ordinates federal agencies, mostly federal government departments
President’s Export Promotion Cabinet includes key members of TPCC plus White House advisors; created additional layer?
International Trade Administration (ITA) of Dept. of Commerce lead federal agency in non-farming export promotion
Many states have own export development bodies, both public and private sector<br>
No single export promotion organisation at any level
Trade Promotion Co-ordinating Committee (TPCC) co-ordinates federal agencies, mostly federal government departments
President’s Export Promotion Cabinet includes key members of TPCC plus White House advisors; created additional layer?
International Trade Administration (ITA) of Dept. of Commerce lead federal agency in non-farming export promotion
Many states have own export development bodies, both public and private sector<br>
15
Institutional framework: NES and FDI Philippine Bureau for Export Trade, Jamaican Promotions Corp., have no specific responsibility for FDI promotion.
Ireland: Enterprise Ireland for export development, Industrial Development Agency for FDI promotion
Australia and Chile: Austrade and ProChile for NES and FDI
Canada: ACOA both NES and FDI
UK: UK Trade and Investment is responsible for NES and FDI<br>
Ireland: Enterprise Ireland for export development, Industrial Development Agency for FDI promotion
Australia and Chile: Austrade and ProChile for NES and FDI
Canada: ACOA both NES and FDI
UK: UK Trade and Investment is responsible for NES and FDI<br>
16
Financing NES and programmes In all countries, financed at varying levels through central budgets
In federal/provincial situations, e.g. Canada, United States, Australia, additional funding at regional, provincial, state level
Developing countries, e.g. Jamaica, Philippines, Uganda, solicit additional NES funding/assistance from international and foreign agencies, e.g. ITC and CBI (Netherlands)<br>
In federal/provincial situations, e.g. Canada, United States, Australia, additional funding at regional, provincial, state level
Developing countries, e.g. Jamaica, Philippines, Uganda, solicit additional NES funding/assistance from international and foreign agencies, e.g. ITC and CBI (Netherlands)<br>
17
Export development Product development:
Philippines: added-value focus
Uganda: capacity and added-value; sector matrix
IDA Ireland: sector focus on high-value and services
Canada through regional and provincial agencies, sector focused
UK: through centres of excellence and innovation for advanced manufacturing
Australia: national and regional programmes; value-added focused<br>
Philippines: added-value focus
Uganda: capacity and added-value; sector matrix
IDA Ireland: sector focus on high-value and services
Canada through regional and provincial agencies, sector focused
UK: through centres of excellence and innovation for advanced manufacturing
Australia: national and regional programmes; value-added focused<br>
18
Export development Capacity building:
Philippines and Uganda: specific capacity-building per sector
IDA Ireland: links to tertiary educational institutions
Canada through regional and provincial agencies with links to educational institutions
UK through educational and training links
Australia: national and regional programmes and educational and training links<br>
Philippines and Uganda: specific capacity-building per sector
IDA Ireland: links to tertiary educational institutions
Canada through regional and provincial agencies with links to educational institutions
UK through educational and training links
Australia: national and regional programmes and educational and training links<br>
19
Export development Market development/market access:
Philippines and Uganda: ensure use of FTAs and maintain relationships
Canada: at federal level through DFAIT, negotiate more FTAs
UK: encourage more EU EPAs, and open trade policies
Australia and Chile: Special programmes focusing on Asia and other high-growth markets<br>
Philippines and Uganda: ensure use of FTAs and maintain relationships
Canada: at federal level through DFAIT, negotiate more FTAs
UK: encourage more EU EPAs, and open trade policies
Australia and Chile: Special programmes focusing on Asia and other high-growth markets<br>
20
Priority sectors Philippines: IT and BPO, electronics, agribusiness, minerals, shipbuilding, auto parts, garments, textiles, homestyle products
Jamaica: agribusiness, beverages, nutraceuticals, non-bauxite minerals, arts and crafts, services
Malaysia: electrical, electronic and ICT; processed food, biotech and Halaal; professional and business services; transport, logistics and ,machinery; defence; packaging
Uganda: coffee, tea and other agribusiness foods; cotton and textiles, flowers; services; commercial crafts; added-value manufactures<br>
Jamaica: agribusiness, beverages, nutraceuticals, non-bauxite minerals, arts and crafts, services
Malaysia: electrical, electronic and ICT; processed food, biotech and Halaal; professional and business services; transport, logistics and ,machinery; defence; packaging
Uganda: coffee, tea and other agribusiness foods; cotton and textiles, flowers; services; commercial crafts; added-value manufactures<br>
21
Priority sectors Ireland: food and beverages; clean-tech and life sciences; software and services.
Canada: vary slightly from region to region; include high value-added and high-tech manufactures; ICT and other services; renewable energy systems and products; specialised technologies (ocean, mining, oil and gas)
US: focus on criteria, such as export-intensive sectors; contribution to employment; competitiveness; integration into global supply chains<br>
Canada: vary slightly from region to region; include high value-added and high-tech manufactures; ICT and other services; renewable energy systems and products; specialised technologies (ocean, mining, oil and gas)
US: focus on criteria, such as export-intensive sectors; contribution to employment; competitiveness; integration into global supply chains<br>
22
Priority sectors UK: advanced manufacturing; construction; digital and creative industries; health and life sciences; logistics; mid-sized businesses; professional and business services; space sector; tourism
Australia: ICT; agricultural science and food technology and processing; technology, services and processing for resources sector; tourism<br>
Australia: ICT; agricultural science and food technology and processing; technology, services and processing for resources sector; tourism<br>
23
Exporter development services All the TPAs provide a range of services, including:
Information
Advice
Training
Promotional activities, such as trade fairs and trade missions (Matrade emphasises)
Trade leads, introductions
Level or depth of service varies according to resources<br>
Information
Advice
Training
Promotional activities, such as trade fairs and trade missions (Matrade emphasises)
Trade leads, introductions
Level or depth of service varies according to resources<br>
24
Exporter development services Delivery methods:
Website: all use this, with Matrade exceptional (on-line training, webinars, etc.); Canada and Austrade excellent cross linkages
Face-to-face counselling: extensive with ACOA, Enterprise Ireland, Matrade, UK; also Austrade; JAMPRO
Telephone and e-mail: most use this; Matrade has sms warning service
Hard-copy publications: usually downloadable from web site<br>
Website: all use this, with Matrade exceptional (on-line training, webinars, etc.); Canada and Austrade excellent cross linkages
Face-to-face counselling: extensive with ACOA, Enterprise Ireland, Matrade, UK; also Austrade; JAMPRO
Telephone and e-mail: most use this; Matrade has sms warning service
Hard-copy publications: usually downloadable from web site<br>
25
Cost of services Most basic information services free of charge.
Specific information free from Matrade, ACOA, UKTI, ProChile, UEPB, JAMPRO, Enterprise Ireland and BETP (Philippines)
Austrade and ITA (US) charge for specialised information and research services.<br>
Specific information free from Matrade, ACOA, UKTI, ProChile, UEPB, JAMPRO, Enterprise Ireland and BETP (Philippines)
Austrade and ITA (US) charge for specialised information and research services.<br>
26
Country branding Considered important by:
Philippines (brand to be developed)
Jamaica: ‘Brand Jamaica’ element in Vision 2030 Jamaica
Uganda: country image-building; no specific brand
Canada: positioning as energy supplier of choice
Chile: ‘Chile: All Ways Surprising’
Australia: ‘Australia Unlimited’
Matrade promotes Malaysian individual brands<br>
Philippines (brand to be developed)
Jamaica: ‘Brand Jamaica’ element in Vision 2030 Jamaica
Uganda: country image-building; no specific brand
Canada: positioning as energy supplier of choice
Chile: ‘Chile: All Ways Surprising’
Australia: ‘Australia Unlimited’
Matrade promotes Malaysian individual brands<br>
27
Points for consideration from study Export initiative led from the top e.g. President Obama, but also Philippines and some others
Top-level co-ordination where several levels of government involved e.g. President’s Export Promotion Cabinet in US; ‘Business Canada’ web site linking all government departments and agencies with export programmes<br>
Top-level co-ordination where several levels of government involved e.g. President’s Export Promotion Cabinet in US; ‘Business Canada’ web site linking all government departments and agencies with export programmes<br>
28
Points for consideration from study 227 Lange St| Nieuw Muckleneuk| 0181
P.O. Box 11214 | Hatfield | 0028
Tel: (+27) 12 433 9340/1| Fax: (+27) 12 433 9344<br>
P.O. Box 11214 | Hatfield | 0028
Tel: (+27) 12 433 9340/1| Fax: (+27) 12 433 9344<br>