Noxolo Gqada – Situational Analysis Egla Ntumba –

Transcript:Noxolo Gqada – Situational Analysis Egla Ntumba –:
Noxolo Gqada – Situational Analysis Egla Ntumba – Business Analysis Topaz Booysen​ - Implementation Rashay Makan – Financial Forecasts JOHN MOLSON CASE COMPETITION KINTO KINTO KINDNESS IS TIMELESS MOBILITY MAGIC DISTRIBUTION NETWORK GROWTH Double fleet size by 2026 ‹#› SITUATIONAL ANALYSIS: KINTO Rapid scale Break even BUSINESS MODEL CONSUMER NEED GEOGRAPHICAL ? Technology & Brand ‹#› Become one of the Largest cross-brand mobility platform in 2028 Deliver DOUBLE FEET in 2026 220K Deliver 111M EUR PROFIT over 5 years (73% increase to base) Double feet by 2026 VALUE PROMISE ‹#› A 6 year strategy to leverage and incentivise dealerships & expand into multi-brand dealerships 1 2 3 = KEY ISSUES ‹#› DEALERSHIPS ARE LESS PROFITABLE CHANGE IN CONSUMER NEEDS ! MULTI- BRAND Brands influence consumer decision making B2B/B2C POOR DEALERSHIP RELATIONSHIPS Unused vehicles Increase capacity requirements: Front end and back-end “left out” - poor relationship management ! KINTO range EXISTING regions CONTINUE SERVICING CORPORATE AND PRIVATE CLIENTS Centralised Kinto customer service centre for all Toyota dealerships Centralised asset management platform to integrate with dealerships PLATFORM AND CUSTOMER SUPPORT FOR TOYOTA DEALERSHIPS Partnership with local multi-brand dealerships ONBOARD MULTI-BRAND DEALERS MEDIUM TERM LONG TERM Ongoing DO NOT CHANGE 1 2 3 ‹#› RECOMMENDATION SUMMARY BUSINESS ANALYSIS TAM (2021 - 2030)1 SAM SOM MAAS INDUSTRY OVERVIEW CHANGING CONSUMER DEMAND IS DRIVING MAAS INDUSTRY GROWTH ‹#› Sources: Intelligent Transport, 2021 Newsroom, 2021 $3.3B - $40.1B $1.1B - $12.8B $73.7M - $85.8M 32% of TAM 6.7% EU market share 32.1% CAGR (2021 - 2030) INDUSTRY DYNAMICS THE DEALER RELATIONSHIP IS IMPORTANT TO KINTO’S SUCCESS ‹#› CUSTOMER PROFILE THERE IS AN OPPORTUNITY TO SERVE CUSTOMER NEEDS ‹#› CUSTOMER NEED High quality Multi-brand Efficiency Ease of booking Flexibility VALUE PROPOSITION High quality Distribution Vehicle range Efficiency Flexibility ✘ ✘ REVENUE SHARING ANALYSIS MAINTENANCE AND REFURBISHMENTS DRIVE REVENUE ‹#› DEALERSHIPS (3,000 Dealers) KINTO REVENUE STREAMS Subscription Rental Leasing REVENUE STREAMS Maintenance Refurbishment END CONSUMER ANALYSIS OF MAAS MODEL ON DEALER THERE IS AN OPPORTUNITY TO BETTER ALIGN DEALER INCENTIVES TO NEW MODEL ‹#› 1 to 2x (per year) 104x to 156x (per year) Owned car model Usage model DEALER RELATIONSHIP ANALYSIS THERE IS AN OPPORTUNITY TO BETTER ALIGN TO DEALER NEEDS ‹#› CUSTOMER NEED High quality Profitability Capacity management Distribution VALUE PROPOSITION High quality cars Brand recognition Vehicle range Distribution ✘ ✘ RECOMMENDATIONS KINTO range EXISTING regions CONTINUE SERVICING CORPORATE AND PRIVATE CLIENTS Centralised Kinto customer service