Organising tourist destinations in Scotland and
Description: Organising tourist destinations in Scotland and Denmark: Multi-level governance versus localism Dr. Constantia Anastasiadou Prof. Henrik Halkier 23rd Nordic Symposium Conference, Copenhagen, 2nd- 4th October 2014 Literature review:
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slide1. Organising tourist destinations in Scotland and Denmark: Multi-level governance versus localism Dr. Constantia Anastasiadou & Prof. Henrik Halkier 23rd Nordic Symposium Conference, Copenhagen, 2nd- 4th October 2014 Literature review: Multifaceted DMOs
Methodology
Contexts: Public sector reforms in Scotland and Denmark
Initial findings: DMO activities, public-private relations, multi-level governance
Reflections on DMOs: Scotland, Denmark, and beyond<br>
slide2. Literature Review: Multifaceted DMOs Studies on aspects of destination marketing organisations
Functions & Structures (Ritchie and Crouch, 2003; Pike 2004; Wang et al., 2011); management and planning (Laesser and Beritelli, 2013)
International Benchmarking (Lennon et al., 2006; Doussa and Koutoulas, 2009; Wight, 2013)
Performance Measurement(d’ Angella et al, 2010; Morgan et al., 2012); Learning and Decision Making; Brand Performance (Bornhorst, et al, 2010;)
Marketing (Buhalis, 2000; Ritchie and Ritchie, 2002; Pike, 2008); collaboration (d’Angella and Go, 2008)
Stakeholder management and networking; (Wang and Fesenmaier, 2006; Nordin and Swenson, 2007; Presenza et al., 2013)
Governance (Beaumont and Dredge, 2010; d’ Angella, 2010; Ruhanen et al, 2010; Hall, 2011); Leadership and Trust<br>
slide3. Trends highlighted in the literature:
Change of activities: from marketing to management?
Increasing multi-level governance of destinations?
Reconfiguring of public-private relationships? Literature Review: Multifaceted DMOs<br>
slide4. Methodology Comparative study between Denmark and Scotland
Three-step and mixed method approach
Desk & Web research (identification of organisations & literature review)
Quantitative survey of destination development bodies to establish:
composition and structures
style of decision and policy making
division of labour with local, regional and national partners
Samples achieved of subnational bodies: Scotland 35% (N=40) Denmark 59% (N=47)
Additional in-depth qualitative interviews – in process<br>
slide5. National Contexts: Scotland and Denmark Governance in general:
Public sector reforms (Scottish devolution 1997, Danish local government reform 2007)
Governance of tourism development:<br>
slide6. Initial Findings 1: Marketing to Management Data from question on marketing in relation to other functions- Training is the most important activity, followed by marketing and development<br>
slide7. Initial Findings 2: Public- private relations Very similar picture but differences in terms of inhibitors<br>
slide8. Initial Findings 3: Multi-level governance<br>
slide9. Reflections on the Scottish and Danish experience The role/relevance/importance of the National Tourism Body- redefinition of objectives? Purpose?
The variety of Destination Organisations in Scotland- linkages to other stakeholders/layers of governance
Effectiveness/Efficiency assessment
Networks between Destinations- positioning within the wider regional/local economy
Impact/influence of funding initiatives and schemes
The adjustment to the rescaling of structures in Denmark<br>
slide10. Thank you! Dr. Constantia Anastasiadou – c.Anastasiadou@napier.ac.uk‎
Prof. Henrik Halkier – halkier@cgs.aau.dk<br>
Methodology
Contexts: Public sector reforms in Scotland and Denmark
Initial findings: DMO activities, public-private relations, multi-level governance
Reflections on DMOs: Scotland, Denmark, and beyond<br>
slide2. Literature Review: Multifaceted DMOs Studies on aspects of destination marketing organisations
Functions & Structures (Ritchie and Crouch, 2003; Pike 2004; Wang et al., 2011); management and planning (Laesser and Beritelli, 2013)
International Benchmarking (Lennon et al., 2006; Doussa and Koutoulas, 2009; Wight, 2013)
Performance Measurement(d’ Angella et al, 2010; Morgan et al., 2012); Learning and Decision Making; Brand Performance (Bornhorst, et al, 2010;)
Marketing (Buhalis, 2000; Ritchie and Ritchie, 2002; Pike, 2008); collaboration (d’Angella and Go, 2008)
Stakeholder management and networking; (Wang and Fesenmaier, 2006; Nordin and Swenson, 2007; Presenza et al., 2013)
Governance (Beaumont and Dredge, 2010; d’ Angella, 2010; Ruhanen et al, 2010; Hall, 2011); Leadership and Trust<br>
slide3. Trends highlighted in the literature:
Change of activities: from marketing to management?
Increasing multi-level governance of destinations?
Reconfiguring of public-private relationships? Literature Review: Multifaceted DMOs<br>
slide4. Methodology Comparative study between Denmark and Scotland
Three-step and mixed method approach
Desk & Web research (identification of organisations & literature review)
Quantitative survey of destination development bodies to establish:
composition and structures
style of decision and policy making
division of labour with local, regional and national partners
Samples achieved of subnational bodies: Scotland 35% (N=40) Denmark 59% (N=47)
Additional in-depth qualitative interviews – in process<br>
slide5. National Contexts: Scotland and Denmark Governance in general:
Public sector reforms (Scottish devolution 1997, Danish local government reform 2007)
Governance of tourism development:<br>
slide6. Initial Findings 1: Marketing to Management Data from question on marketing in relation to other functions- Training is the most important activity, followed by marketing and development<br>
slide7. Initial Findings 2: Public- private relations Very similar picture but differences in terms of inhibitors<br>
slide8. Initial Findings 3: Multi-level governance<br>
slide9. Reflections on the Scottish and Danish experience The role/relevance/importance of the National Tourism Body- redefinition of objectives? Purpose?
The variety of Destination Organisations in Scotland- linkages to other stakeholders/layers of governance
Effectiveness/Efficiency assessment
Networks between Destinations- positioning within the wider regional/local economy
Impact/influence of funding initiatives and schemes
The adjustment to the rescaling of structures in Denmark<br>
slide10. Thank you! Dr. Constantia Anastasiadou – c.Anastasiadou@napier.ac.uk‎
Prof. Henrik Halkier – halkier@cgs.aau.dk<br>