OYO HOTELS CHECK-IN THE TALENT PRESENTATION TO THE
Description: OYO HOTELS CHECK-IN THE TALENT PRESENTATION TO THE BOARD OF DIRECTORS ORT CONSULTING GROUP ISMAEL ALMANDOS LUCIA BACIGALUPI JOANNA PELUFFO CLAUDIA RODRIGUEZ SITUATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS
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slide1. OYO HOTELS CHECK-IN THE TALENT PRESENTATION TO THE BOARD OF DIRECTORS ORT CONSULTING GROUP
ISMAEL ALMANDOS – LUCIA BACIGALUPI – JOANNA PELUFFO –
CLAUDIA RODRIGUEZ<br>
slide2. SITUATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS ENTERING A NEW MARKET LOOKING TO BECOME A STRONG COMPETITOR
RECRUITING THE TALENT CREATING AN ATTRACTIVE BRAND FOR EMPLOYEES
HAVING A SUCCESFULL IPO
REACHING PROFFITABILTY WHERE YOU ARE NOW WHERE YOU WANT TO BE<br>
slide3. KEY QUESTION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HOW SHOULD OYO BUILD ITS EMPLOYER BRAND TO ATTRACT NEW TALENT IN THE AMERICAN MARKET?<br>
slide4. CONCERN’S FROM POTENTIAL TALENT ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS DOES OYO HAVE A SOUND AND SUSTAINABLE STRATEGY? WHAT ARE THE COMPANY’S FUTURE PROSPECTS? CAN THE BUSINESS MODEL BE TRANSLATED TO THE US MARKET? WHY SHOULD I APPLY TO THIS JOB?<br>
slide5. VALUE PROPOSITION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS OFFER CONSISTENTLY GOOD AND AFFORDABLE ROOMS INCREASE IN PROFITABILITY AND OCUPATION AND BRAND IMAGE THE OPPORTUNITY TO WORK AT AN EMERGING-MARKET UNICORN THAT IS IN A HYPER-GROWTH PHASE TRAVELERS HOTEL OWNERS FUTURE TALENT<br>
slide6. INTERNAL ANALYSIS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS SUPPORT FROM SILLICON VALLEY INVESTORS AND PARTNERSHIPS WITH TOP BRANDS
HIGHLY QUALIFFIED EMPLOYEES
SUCCESFULL FRANCHISE MODEL THAT OFFERS BETTER SERVICES
DISRUPTIVE CONCEPT AND TECHNOLOGY NEGATIVE FOUNDER’S IMAGE
NOT PROFFITABLE YET STRENGTHS WEAKNESSES<br>
slide7. EXTERNAL ANALYSIS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS MILLENIALS’ FOCUS ON WORK-PLACE VALUES
GROWING MARKET STRONG PRESENCE OF EXISTING FRANCHISES
CRITICISM FROM CUSTOMERS AND INDUSTRY EXPERTS OPORTUNITY THREATS<br>
slide8. CORE COMPETENCIES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS INDUSTRY – KNOW HOW LARGE GLOBAL CLIENT BASE AND APP TRAFFIC CUTTING EDGE TECHNOLOGY AND AUTOMATIZATION OF PROCESS LOW PRICES THAT GIVE EVERYONE THE CHANCE TO STAY AT A GOOD HOTEL SUCCESFUL TRACK RECORD IN IMPROVIN OCCUPATION AND REVENUE<br>
slide9. CHALLENGES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS IMPROVE BRAND IMAGE CAPTURE TALENT
(STRENGHTEN EMPLOYER BRAND) COMMUNICATE THAT COMPANY HAS A STRONG AND SUSTAINABLE STRATEGY DIFFERENTIATION FROM AMERICAN COMPETITORS<br>
slide10. ALTERNATIVES AND RECOMMENDATION<br>
slide11. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK) FOCUS ON POST GRADUATE STUDENTS BY PARTNERING WITH UNIVERSITIES FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide12. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON TRUST, ETHICS AND TRANSPARENCY COMMUNICATE THAT COMPANY CARES ABOUT TRANSPARENCY
MILLENIALS CARE ABOUT COMPANIES WITH TRASPARENCIES
INVITE NEW EMPLOYEES TO BECOME PART OF AN OPEN AND HONEST COMPANY<br>
slide13. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK) BECOME A COMPANY WHERE EMPLOYEES CAN GROW
FOCUS ON CAREER DEVELOPMENT
HELP EMPLOYEES ACHIEVE AMBITIOUS GOALS
COMMUNICATE OPPORTUNITY TO SCALE THE CORPORATE LADDER<br>
slide14. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON POST GRADUATE STUDENTS BY PARTNERING WITH UNIVERSITIES WORK WITH POST-GRADUATE PROGRAMS TO ATTRACT TALENT
PARTNER WITH SCHOOLS TO OFFER HOTEL MANAGEMENT SPECIFIC PROGRAMS
FUNNEL TALENT FROM UNIVERSITIES<br>
slide15. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL BECOME PART OF A COMPANY THAT HELPS LOCAL AND SMALL HOTELS
LEVERAGE “THE AMERICAN WAY OF LIFE”
BECOME INVOLVED IN THE DEVELOPMENT OF LOCAL INDUSTRY<br>
slide16. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide17. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ALLIGNED WITH CORE COMPETENCIES FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide18. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide19. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide20. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide21. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide22. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ALLIGNED WITH CORE COMPETENCIES FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide23. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ALLIGNED WITH CORE COMPETENCIES FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide24. RECOMMENDATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK)<br>
slide25. WHY WE CHOSE THIS OPTION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS IMPROVE BRAND IMAGE CAPTURE TALENT
(STRENGHTEN EMPLOYER BRAND) COMMUNICATE THAT COMPANY HAS A STRONG AND SUSTAINABLE STRATEGY DIFFERENTIATION FROM AMERICAN COMPETITORS CREATE THE RIGHT IMAGE TO ATTRACT HIGHLY SKILLED AMERICAN TALENT<br>
slide26. IMPLEMENTATION BUILD EMPLOYEE BRAND<br>
slide27. IMPLEMENTATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HHRR MARKETING OPERATIONS TECH<br>
slide28. IMPLEMENTATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HHRR MAKE SURE EVERY EMPLOYEE KNOWS MISSION, VISION AND VALUES
COMMUNICATION, COMMUNICATION, COMMUNICATION
TALENT ATTRACTION PLAN
MBA PROGRAMS
STRENGHT COMPENSATION PLANS
STOCK OPTIONS
BONUS BASED ON PERFORMANCE
TRAVEL FIRST CLASS
WORK ABROAD PROGRAMM
INCREASE AVERAGE SALARIES
CAREER PLAN * HEADCOUNT WILL GO FROM 100 TO 600 IN YEAR 5<br>
slide29. IMPLEMENTATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS MARKETING RECRUITING INFLUENCERS
SOCIAL NETWORK ADVERTISING
INSTAGRAM, FACEBOOK AND YOUTUBE CHANNEL
TESTIMONIAL OF CURRENT EMPLOYEES
SHOW WHAT WE DO
SHOW WHY WORK HERE
CHALLENGING WORK PROPOSITION
CHATS WITH BUSINESS LEADERS
NETWORKING EVENTS
PITCH SUCCESS DAY
F**ED UP! NIGHTS
SOCIAL RESPONSIBILITY ACTIONS<br>
slide30. IMPLEMENTATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS OPERATIONS STRENGHTEN HHRRR DEPT.
HIRE NEW HHRR HEAD FROM TOP AMERICAN COMPANY
CREATE NEW IT TEAM TO BUILD & MANAGE JOB APP TECH ADD WORK WITH US LINK IN BOOKING APP
BUILD NEW JOB APPLICATION APP TO SREAMLINE PROCESS<br>
slide31. GANTT ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HHRR MISSION, VISION & VALUES TALENT ATTRACTION PLAN DEVELOP COMPENSATION PLANS OPERATIONS HIRE HHRR LEADER CREATE NEW IT TEAM MARKETING SOCIAL NETWORKS NETWORKING EVENTS TECH BUILD NEW APP Q1 Q2 Q3 Q4 YEAR 2 YEAR 3 YEAR 4 YEAR 5<br>
slide32. FINANCIAL ANALYSIS<br>
slide33. ASSUMPTIONS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS AVG ROOM PRICE USD 50 AVG OCCUPANCY
70% AVG OWNER FEE
20% AVG # OF ROOMS 80 TAX 25% IPO ON SECOND YEAR<br>
slide34. PROJECT HIGHLIGHTS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS TURN TO PROFIT IN YEAR 4 REVENUE USD 1.8 BILL ON YEAR 5 7250 HOTELS IN YEAR 5<br>
slide35. PRICING ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS AVG PRICE PER ROOM USD 50<br>
slide36. MAIN COST DRIVERS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS THE CASH FLOW IS AVAILABLE IN THE ANNEX All number in thousands<br>
slide37. MAIN SOURCES OF INCOME ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS THE CASH FLOW IS AVAILABLE IN THE ANNEX All number in thousands<br>
slide38. RISKS AND MITIGATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HIGH ROTATION BUILD A FIDELITY PLAN RISK MITIGATION NOT SO GOOD APP TURN TO LINKEDIN ISSUES WITH RISING NATIONALISM IN USA LEVERAGE SILICON VALLEY IMAGE<br>
slide39. CONCLUSION CONCLUSION ENTERING A NEW MARKET LOOKING TO BECOME A STRONG COMPETITOR
RECRUITING THE TALENT CREATING AN ATTRACTIVE BRAND FOR EMPLOYEES
HAVING A SUCCESFULL IPO
REACHING PROFFITABILTY WHERE YOU ARE NOW WHERE YOU WANT TO BE FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK)<br>
slide40. THANK YOU! WE NOW WELCOME ANY QUESTIONS YOU MAY HAVE ORT CONSULTING GROUP
ISMAEL ALMANDOS – LUCIA BACIGALUPI – JOANNA PELUFFO –
CLAUDIA RODRIGUEZ<br>
slide41. CASH FLOW<br>
ISMAEL ALMANDOS – LUCIA BACIGALUPI – JOANNA PELUFFO –
CLAUDIA RODRIGUEZ<br>
slide2. SITUATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS ENTERING A NEW MARKET LOOKING TO BECOME A STRONG COMPETITOR
RECRUITING THE TALENT CREATING AN ATTRACTIVE BRAND FOR EMPLOYEES
HAVING A SUCCESFULL IPO
REACHING PROFFITABILTY WHERE YOU ARE NOW WHERE YOU WANT TO BE<br>
slide3. KEY QUESTION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HOW SHOULD OYO BUILD ITS EMPLOYER BRAND TO ATTRACT NEW TALENT IN THE AMERICAN MARKET?<br>
slide4. CONCERN’S FROM POTENTIAL TALENT ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS DOES OYO HAVE A SOUND AND SUSTAINABLE STRATEGY? WHAT ARE THE COMPANY’S FUTURE PROSPECTS? CAN THE BUSINESS MODEL BE TRANSLATED TO THE US MARKET? WHY SHOULD I APPLY TO THIS JOB?<br>
slide5. VALUE PROPOSITION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS OFFER CONSISTENTLY GOOD AND AFFORDABLE ROOMS INCREASE IN PROFITABILITY AND OCUPATION AND BRAND IMAGE THE OPPORTUNITY TO WORK AT AN EMERGING-MARKET UNICORN THAT IS IN A HYPER-GROWTH PHASE TRAVELERS HOTEL OWNERS FUTURE TALENT<br>
slide6. INTERNAL ANALYSIS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS SUPPORT FROM SILLICON VALLEY INVESTORS AND PARTNERSHIPS WITH TOP BRANDS
HIGHLY QUALIFFIED EMPLOYEES
SUCCESFULL FRANCHISE MODEL THAT OFFERS BETTER SERVICES
DISRUPTIVE CONCEPT AND TECHNOLOGY NEGATIVE FOUNDER’S IMAGE
NOT PROFFITABLE YET STRENGTHS WEAKNESSES<br>
slide7. EXTERNAL ANALYSIS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS MILLENIALS’ FOCUS ON WORK-PLACE VALUES
GROWING MARKET STRONG PRESENCE OF EXISTING FRANCHISES
CRITICISM FROM CUSTOMERS AND INDUSTRY EXPERTS OPORTUNITY THREATS<br>
slide8. CORE COMPETENCIES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS INDUSTRY – KNOW HOW LARGE GLOBAL CLIENT BASE AND APP TRAFFIC CUTTING EDGE TECHNOLOGY AND AUTOMATIZATION OF PROCESS LOW PRICES THAT GIVE EVERYONE THE CHANCE TO STAY AT A GOOD HOTEL SUCCESFUL TRACK RECORD IN IMPROVIN OCCUPATION AND REVENUE<br>
slide9. CHALLENGES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS IMPROVE BRAND IMAGE CAPTURE TALENT
(STRENGHTEN EMPLOYER BRAND) COMMUNICATE THAT COMPANY HAS A STRONG AND SUSTAINABLE STRATEGY DIFFERENTIATION FROM AMERICAN COMPETITORS<br>
slide10. ALTERNATIVES AND RECOMMENDATION<br>
slide11. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK) FOCUS ON POST GRADUATE STUDENTS BY PARTNERING WITH UNIVERSITIES FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide12. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON TRUST, ETHICS AND TRANSPARENCY COMMUNICATE THAT COMPANY CARES ABOUT TRANSPARENCY
MILLENIALS CARE ABOUT COMPANIES WITH TRASPARENCIES
INVITE NEW EMPLOYEES TO BECOME PART OF AN OPEN AND HONEST COMPANY<br>
slide13. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK) BECOME A COMPANY WHERE EMPLOYEES CAN GROW
FOCUS ON CAREER DEVELOPMENT
HELP EMPLOYEES ACHIEVE AMBITIOUS GOALS
COMMUNICATE OPPORTUNITY TO SCALE THE CORPORATE LADDER<br>
slide14. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON POST GRADUATE STUDENTS BY PARTNERING WITH UNIVERSITIES WORK WITH POST-GRADUATE PROGRAMS TO ATTRACT TALENT
PARTNER WITH SCHOOLS TO OFFER HOTEL MANAGEMENT SPECIFIC PROGRAMS
FUNNEL TALENT FROM UNIVERSITIES<br>
slide15. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL BECOME PART OF A COMPANY THAT HELPS LOCAL AND SMALL HOTELS
LEVERAGE “THE AMERICAN WAY OF LIFE”
BECOME INVOLVED IN THE DEVELOPMENT OF LOCAL INDUSTRY<br>
slide16. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide17. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ALLIGNED WITH CORE COMPETENCIES FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide18. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide19. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide20. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide21. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide22. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ALLIGNED WITH CORE COMPETENCIES FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide23. ALTERNATIVES ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS PROBLEM SOLUTION FIT COST OF IMPLEMENTATION FEASIBILITY AGILITY OF IMPLEMENTATION ALLIGNED WITH CORE COMPETENCIES FOCUS ON TRUST, ETHICS AND TRANSPARENCY FOCUS ON CARREER DEVELOPMENT FOCUS ON POST GRADUATE STUDENTS FOCUS ON THE CONTRIBUTIONS TO THE AMERICAN LOCAL HOTEL<br>
slide24. RECOMMENDATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK)<br>
slide25. WHY WE CHOSE THIS OPTION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS IMPROVE BRAND IMAGE CAPTURE TALENT
(STRENGHTEN EMPLOYER BRAND) COMMUNICATE THAT COMPANY HAS A STRONG AND SUSTAINABLE STRATEGY DIFFERENTIATION FROM AMERICAN COMPETITORS CREATE THE RIGHT IMAGE TO ATTRACT HIGHLY SKILLED AMERICAN TALENT<br>
slide26. IMPLEMENTATION BUILD EMPLOYEE BRAND<br>
slide27. IMPLEMENTATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HHRR MARKETING OPERATIONS TECH<br>
slide28. IMPLEMENTATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HHRR MAKE SURE EVERY EMPLOYEE KNOWS MISSION, VISION AND VALUES
COMMUNICATION, COMMUNICATION, COMMUNICATION
TALENT ATTRACTION PLAN
MBA PROGRAMS
STRENGHT COMPENSATION PLANS
STOCK OPTIONS
BONUS BASED ON PERFORMANCE
TRAVEL FIRST CLASS
WORK ABROAD PROGRAMM
INCREASE AVERAGE SALARIES
CAREER PLAN * HEADCOUNT WILL GO FROM 100 TO 600 IN YEAR 5<br>
slide29. IMPLEMENTATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS MARKETING RECRUITING INFLUENCERS
SOCIAL NETWORK ADVERTISING
INSTAGRAM, FACEBOOK AND YOUTUBE CHANNEL
TESTIMONIAL OF CURRENT EMPLOYEES
SHOW WHAT WE DO
SHOW WHY WORK HERE
CHALLENGING WORK PROPOSITION
CHATS WITH BUSINESS LEADERS
NETWORKING EVENTS
PITCH SUCCESS DAY
F**ED UP! NIGHTS
SOCIAL RESPONSIBILITY ACTIONS<br>
slide30. IMPLEMENTATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS OPERATIONS STRENGHTEN HHRRR DEPT.
HIRE NEW HHRR HEAD FROM TOP AMERICAN COMPANY
CREATE NEW IT TEAM TO BUILD & MANAGE JOB APP TECH ADD WORK WITH US LINK IN BOOKING APP
BUILD NEW JOB APPLICATION APP TO SREAMLINE PROCESS<br>
slide31. GANTT ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HHRR MISSION, VISION & VALUES TALENT ATTRACTION PLAN DEVELOP COMPENSATION PLANS OPERATIONS HIRE HHRR LEADER CREATE NEW IT TEAM MARKETING SOCIAL NETWORKS NETWORKING EVENTS TECH BUILD NEW APP Q1 Q2 Q3 Q4 YEAR 2 YEAR 3 YEAR 4 YEAR 5<br>
slide32. FINANCIAL ANALYSIS<br>
slide33. ASSUMPTIONS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS AVG ROOM PRICE USD 50 AVG OCCUPANCY
70% AVG OWNER FEE
20% AVG # OF ROOMS 80 TAX 25% IPO ON SECOND YEAR<br>
slide34. PROJECT HIGHLIGHTS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS TURN TO PROFIT IN YEAR 4 REVENUE USD 1.8 BILL ON YEAR 5 7250 HOTELS IN YEAR 5<br>
slide35. PRICING ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS AVG PRICE PER ROOM USD 50<br>
slide36. MAIN COST DRIVERS ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS THE CASH FLOW IS AVAILABLE IN THE ANNEX All number in thousands<br>
slide37. MAIN SOURCES OF INCOME ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS THE CASH FLOW IS AVAILABLE IN THE ANNEX All number in thousands<br>
slide38. RISKS AND MITIGATION ANALYSIS ALTERNATIVES RECOMMENDATION IMPLEMENTATION FINANCIALS RISKS HIGH ROTATION BUILD A FIDELITY PLAN RISK MITIGATION NOT SO GOOD APP TURN TO LINKEDIN ISSUES WITH RISING NATIONALISM IN USA LEVERAGE SILICON VALLEY IMAGE<br>
slide39. CONCLUSION CONCLUSION ENTERING A NEW MARKET LOOKING TO BECOME A STRONG COMPETITOR
RECRUITING THE TALENT CREATING AN ATTRACTIVE BRAND FOR EMPLOYEES
HAVING A SUCCESFULL IPO
REACHING PROFFITABILTY WHERE YOU ARE NOW WHERE YOU WANT TO BE FOCUS ON CARREER DEVELOPMENT (BECOME THE NEW FACEBOOK)<br>
slide40. THANK YOU! WE NOW WELCOME ANY QUESTIONS YOU MAY HAVE ORT CONSULTING GROUP
ISMAEL ALMANDOS – LUCIA BACIGALUPI – JOANNA PELUFFO –
CLAUDIA RODRIGUEZ<br>
slide41. CASH FLOW<br>