Palantir – Path to Commercial Success Angus Cheung

Transcript:Palantir – Path to Commercial Success Angus Cheung:
Palantir – Path to Commercial Success Angus Cheung | Sunny Sun | Eden Sorrell | Raymond Franczuk Asper School of Business Presenting to: Alex Karp & Executive Team at Palantir The road from the government to the commercial sector Understanding the challenge Concentrated customer base Data privacy & security Public brand perception How can Palantir create a sustainable business model that aligns with social ethical values? Challenges Problem Goals Diversify revenue stream Industry data SaaS leader Enhanced public brand image Diversify Palantir’s revenue streams through targeted commercial presence Our Recommendation Total 5Yr Profit $ 24M Enhanced brand perception Define Values in the Commercial Space Focus Growth with Large Enterprise 1 2 New Commercial 26% of Total Operating Profit Should Palantir expand into commercial? Commercial sector has significant potential TAM of $56 billion $684B by 2030 “Big Data” https://finance.yahoo.com/news/big-data-business-analytics-market-140000660.html#:~:text=The%20global%20big%20data%20%26%20business,13.5%25%20from%202021%20to%202030. Existing platform FOUNDRY Works w/ existing enterprise IT External Internal Commercial sector growth driven by efficiency targets that is a core strength Palantir has existing core competencies that could be leveraged Palantir is uniquely positioned to exploit the commercial sector market by leveraging its core competencies Industrial efficiency revolution Should Palantir grow its sales and marketing team? Should Palantir expand into commercial? No Yes Commercial success requires sales and marketing outreach 33 on staff 125 customers globally 36 industries Need more sales & marketing staff to grow the commercial business to reach new customers Palantir needs to grow its sales and marketing staff internally to successfully expand in the commercial sector IBM Expand global reach Triple sales force to 100 A strategic partnership with IBM would not be beneficial for either party Strategic Sales Partnership Internal Sales & Marketing Team Should Palantir expand into commercial? No Yes Grow sales and marketing team? No Yes Internally How should Palantir address the social ethical challenges? Social activists and consumers are concerned with data privacy Trackable personal data Nefarious uses of data Increased public awareness Driving social activism against Palantir regarding its ethical and social obligations Opportunity for Palantir to refocus the commercial sectors’ data policies and strategy to prevent data mismanagement at all levels Palantir must target the commercial sector strategically away from personal data Improved brand perception Project Gotham Should Palantir expand into commercial? No Yes Grow sales and marketing team? No Yes Internally How to address social ethical challenges? Broad commercial platform Targeted away from personal data Understanding stakeholders for Palantir’s business