Presenting Extensive SEO Marketing Strategy Index

Transcript:Presenting Extensive SEO Marketing Strategy Index:
Presenting Extensive SEO Marketing Strategy Index 01 Storytelling 02 Skyscraper Outreach 03 Blogger Outreach Ebook and Whitepapers 04 05 Content Marketing GAP Based Links 06 Extra Blogs 07 08 Extra Links 09 Paid Links 10 High TLD and Tier Links Storytelling Chapter One Storytelling Storytelling is good for SEO because it will make your post nice to read. And, creating content that people like is exactly what Google wants. If we focus on writing blog posts people enjoy reading, you’ll increase your chances to rank high in Google. Stories are a great way to convince people to buy a product. Using stories will automatically shift the focus of your copy away from your product to the problem and your audience. Skyscraper Outreach Chapter Two Skyscraper Outreach The Skyscraper Technique is one of the best ways to figure out what content is going to perform well. It’s just a form of research. The step by step process is first you find a keyword that you want to rank for, which you’ve already done. Then you want to search for that keyword in Google to see what’s already out there, because when it comes time to publishing your content or ranking it, that’s going to be your competition so it’s important to know what you’re competing against before you start. Then it’s a matter of creating something that’s better than what’s already on the first page. EBook and Whitepapers Chapter Three EBook and Whitepapers Start with your buyer personas Optimizing titles and text both on hardcopies and web copies Making good use of your links By enhancing your visuals Add social media links to help with distribution For white papers and eBooks, aim for 250 to 400 words keyword-rich executive summary Announce publication with a press release, newsletter, or blog post Content Marketing Chapter Four Content Marketing Targeting the right keywords Optimizing title tag and meta description Creating compelling headlines Include a call to action (CTA) in your content Utilizing different content formats like blogs, videos, infographics, ebooks, podcasts, etc. Sharing content through social media or other available channels GAP Based Links Chapter Five GAP Based Links Analyzing the competitor’s link profile Finding out the opportunities you’re missing in terms of backlinks Based on referring domains, authority score backlinks will be considered for acquiring links for the campaign Analysis of domain’s that point to all of your competitors but not you Extra