Product Research Analysis Purpose/Goal Discover

Transcript:Product Research Analysis Purpose/Goal Discover:
Product Research Analysis Purpose/Goal Discover new product opportunities on Amazon Top 3 Opportunities These product niches best fit both product and niche criteria Method Identify product opportunities from the perspective of competitive advantage. Select products that are highly vulnerable to new competitors because of low existing competition, low optimization, or strong ranking for non-branded search terms Product Criteria Product is a liquid Target price range $15-$30 Few alternatives are found on Amazon Product is consumable or requires subsequent purchases Product is not seasonal Niche Criteria General Search term with no brand connections Monthly Search Volume greater than 1,000 Top product in the niche is not well optimized Top product in the niche receives greater than 80% of click share Product #1 Emergency Water Highlights: Monthly Search Volume: 4,800 Price Range: $11-$19 Serious competitors: 2 Emergency Water Top Competitors Reviews: 1,092 Pictures: 2 Not Keyword Optimized No Brand Registry Top selling ASIN price: $28.17 Top selling ASIN monthly units sold: 1,309 Reviews: 225 Pictures: 7 Not Keyword Optimized No Brand Registry Top selling ASIN price: $36.95 Top selling ASIN monthly units sold: 389 Product Image Product Image Top products in this niche are not well optimized. Products that rank on page 1 for this search term are not highly relevant. Most are water purifiers as opposed to actual water. Water is easy to source. Received 86% of search term click share, indicating that there are no true competitors. Because this product is not optimized, it would be easy to compete with simple advertising tactics. Top competitor has many reviews. Product is sold in pouches, not jugs. Packaging will cost more. Pros Cons Product #2 Brake Cleaner Highlights: Monthly Search Volume: 7241 Price Range: $3-$40 Serious competitors: 1 Brake Cleaner Top Competitors Reviews: 998 Pictures: 2 Not Keyword Optimized No Brand Registry Top selling ASIN price: $3.97 Top selling ASIN monthly units sold: 9,128 Pros Top products in this niche are not well optimized. Only one product in this niche has more than 100 reviews. This competitor claims 75% of click share and nearly 100% of conversion for this search term alone indicating there are no alternatives. Abnormally high search volumes for the amount of competition listed. Top competitor has many reviews. Product may contain proprietary ingredients or be hard to formulate. Top ranking product has a low list price. Cons Notes Competitor list price is very low, however all other alternatives