Product Research Analysis Purpose/Goal Discover
Description: Product Research Analysis PurposeGoal Discover new product opportunities on Amazon Top 3 Opportunities These product niches best fit both product and niche criteria Method Identify product opportunities from the perspective of competitive
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slide1. Product Research Analysis<br>
slide2. Purpose/Goal Discover new product opportunities on Amazon<br>
slide3. Top 3 Opportunities These product niches best fit both product and niche criteria<br>
slide4. Method Identify product opportunities from the perspective of competitive advantage.
Select products that are highly vulnerable to new competitors because of low existing competition, low optimization, or strong ranking for non-branded search terms<br>
slide5. Product Criteria Product is a liquid Target price range $15-$30 Few alternatives are found on Amazon Product is consumable or requires subsequent purchases Product is not seasonal<br>
slide6. Niche Criteria General Search term with no brand connections Monthly Search Volume greater than 1,000 Top product in the niche is not well optimized Top product in the niche receives greater than 80% of click share<br>
slide7. Product #1 Emergency Water<br>
slide8. Highlights: Monthly Search Volume: 4,800
Price Range: $11-$19
Serious competitors: 2 Emergency Water<br>
slide9. Top Competitors Reviews: 1,092
Pictures: 2
Not Keyword Optimized
No Brand Registry
Top selling ASIN price: $28.17
Top selling ASIN monthly units sold: 1,309 Reviews: 225
Pictures: 7
Not Keyword Optimized
No Brand Registry
Top selling ASIN price: $36.95
Top selling ASIN monthly units sold: 389 Product Image Product Image<br>
slide10. Top products in this niche are not well optimized.
Products that rank on page 1 for this search term are not highly relevant. Most are water purifiers as opposed to actual water.
Water is easy to source.
Received 86% of search term click share, indicating that there are no true competitors. Because this product is not optimized, it would be easy to compete with simple advertising tactics. Top competitor has many reviews.
Product is sold in pouches, not jugs. Packaging will cost more. Pros Cons<br>
slide11. Product #2 Brake Cleaner<br>
slide12. Highlights: Monthly Search Volume: 7241
Price Range: $3-$40
Serious competitors: 1 Brake Cleaner<br>
slide13. Top Competitors Reviews: 998
Pictures: 2
Not Keyword Optimized
No Brand Registry
Top selling ASIN price: $3.97
Top selling ASIN monthly units sold: 9,128<br>
slide14. Pros Top products in this niche are not well optimized.
Only one product in this niche has more than 100 reviews. This competitor claims 75% of click share and nearly 100% of conversion for this search term alone indicating there are no alternatives.
Abnormally high search volumes for the amount of competition listed. Top competitor has many reviews.
Product may contain proprietary ingredients or be hard to formulate.
Top ranking product has a low list price. Cons<br>
slide15. Notes Competitor list price is very low, however all other alternatives listed at $30 or more. Consider pricing at $25<br>
slide16. Product #3 Fruit and Veggie Wash<br>
slide17. Highlights: Monthly Search Volume: 1683
Price Range: $10-$27
Serious competitors: 3 Fruit and Veggie Wash<br>
slide18. Top Competitors Reviews: 339
Pictures: 4
Not Keyword Optimized
Has Brand Registry
Top selling ASIN price: $10.57
Top selling ASIN monthly
units sold: 4101 Reviews: 115
Pictures: 7
Keyword Optimized
Has Brand Registry
Top selling ASIN price: $12.99
Top selling ASIN monthly units sold: 788 Reviews: 151
Pictures: 7
Keyword Optimized
Has Brand Registry
Top selling ASIN price: $14.99
Top selling ASIN monthly
units sold: 533 Product Image Product Image Product Image<br>
slide19. Pros For this search term, veggie wash owned 90% of click share meaning alternatives are apparently not appealing.
Product is shipped in jugs or spray bottles.
Easy product to formulate.
High monthly sales opportunity (competitors are not owning large share of total units sold) Top products in this niche are optimized.
Lower price point than is usually desired
Top competitor has high brand recognition Cons<br>
slide20. Honorable Mentions No Rinse Pet Shampoo Only one real competitor for this high volume search term. Low list price, top competitor is exceptional and low opportunity for bulk shipping this product type. Epoxy Primer All products in this category are not well optimized. Products in this niche have higher than usual price ~ $50 Many competitors/alternatives, this product could be hard to formulate. These products were notable but not selected as top choices<br>
slide21. Summary The method used in this product selection was essentially to pinpoint opportunities through competitive domination. Products highly vulnerable to new competitors owning sales share were selected. Traditional methods of selecting products on Amazon would be not to select heavy products or products with many reviews. As Natural Armor is not as concerned with high review count, these two factors were not highly considered. The main data source for this research was Amazon Brand Analytics, with Helium 10 and Viral Launch data used to validate findings. With most Amazon brands using tools such as Black Box and JungleScout Extension to identify products, using Brand Analytics values products in a way that would typically be invisible to traditional product research techniques. The products outlined in this report have likely enjoyed long histories on Amazon with little competition and little need for SEO optimization or marketing. There is vast opportunity for Natural Armor to create comparable products to compete.<br>
slide2. Purpose/Goal Discover new product opportunities on Amazon<br>
slide3. Top 3 Opportunities These product niches best fit both product and niche criteria<br>
slide4. Method Identify product opportunities from the perspective of competitive advantage.
Select products that are highly vulnerable to new competitors because of low existing competition, low optimization, or strong ranking for non-branded search terms<br>
slide5. Product Criteria Product is a liquid Target price range $15-$30 Few alternatives are found on Amazon Product is consumable or requires subsequent purchases Product is not seasonal<br>
slide6. Niche Criteria General Search term with no brand connections Monthly Search Volume greater than 1,000 Top product in the niche is not well optimized Top product in the niche receives greater than 80% of click share<br>
slide7. Product #1 Emergency Water<br>
slide8. Highlights: Monthly Search Volume: 4,800
Price Range: $11-$19
Serious competitors: 2 Emergency Water<br>
slide9. Top Competitors Reviews: 1,092
Pictures: 2
Not Keyword Optimized
No Brand Registry
Top selling ASIN price: $28.17
Top selling ASIN monthly units sold: 1,309 Reviews: 225
Pictures: 7
Not Keyword Optimized
No Brand Registry
Top selling ASIN price: $36.95
Top selling ASIN monthly units sold: 389 Product Image Product Image<br>
slide10. Top products in this niche are not well optimized.
Products that rank on page 1 for this search term are not highly relevant. Most are water purifiers as opposed to actual water.
Water is easy to source.
Received 86% of search term click share, indicating that there are no true competitors. Because this product is not optimized, it would be easy to compete with simple advertising tactics. Top competitor has many reviews.
Product is sold in pouches, not jugs. Packaging will cost more. Pros Cons<br>
slide11. Product #2 Brake Cleaner<br>
slide12. Highlights: Monthly Search Volume: 7241
Price Range: $3-$40
Serious competitors: 1 Brake Cleaner<br>
slide13. Top Competitors Reviews: 998
Pictures: 2
Not Keyword Optimized
No Brand Registry
Top selling ASIN price: $3.97
Top selling ASIN monthly units sold: 9,128<br>
slide14. Pros Top products in this niche are not well optimized.
Only one product in this niche has more than 100 reviews. This competitor claims 75% of click share and nearly 100% of conversion for this search term alone indicating there are no alternatives.
Abnormally high search volumes for the amount of competition listed. Top competitor has many reviews.
Product may contain proprietary ingredients or be hard to formulate.
Top ranking product has a low list price. Cons<br>
slide15. Notes Competitor list price is very low, however all other alternatives listed at $30 or more. Consider pricing at $25<br>
slide16. Product #3 Fruit and Veggie Wash<br>
slide17. Highlights: Monthly Search Volume: 1683
Price Range: $10-$27
Serious competitors: 3 Fruit and Veggie Wash<br>
slide18. Top Competitors Reviews: 339
Pictures: 4
Not Keyword Optimized
Has Brand Registry
Top selling ASIN price: $10.57
Top selling ASIN monthly
units sold: 4101 Reviews: 115
Pictures: 7
Keyword Optimized
Has Brand Registry
Top selling ASIN price: $12.99
Top selling ASIN monthly units sold: 788 Reviews: 151
Pictures: 7
Keyword Optimized
Has Brand Registry
Top selling ASIN price: $14.99
Top selling ASIN monthly
units sold: 533 Product Image Product Image Product Image<br>
slide19. Pros For this search term, veggie wash owned 90% of click share meaning alternatives are apparently not appealing.
Product is shipped in jugs or spray bottles.
Easy product to formulate.
High monthly sales opportunity (competitors are not owning large share of total units sold) Top products in this niche are optimized.
Lower price point than is usually desired
Top competitor has high brand recognition Cons<br>
slide20. Honorable Mentions No Rinse Pet Shampoo Only one real competitor for this high volume search term. Low list price, top competitor is exceptional and low opportunity for bulk shipping this product type. Epoxy Primer All products in this category are not well optimized. Products in this niche have higher than usual price ~ $50 Many competitors/alternatives, this product could be hard to formulate. These products were notable but not selected as top choices<br>
slide21. Summary The method used in this product selection was essentially to pinpoint opportunities through competitive domination. Products highly vulnerable to new competitors owning sales share were selected. Traditional methods of selecting products on Amazon would be not to select heavy products or products with many reviews. As Natural Armor is not as concerned with high review count, these two factors were not highly considered. The main data source for this research was Amazon Brand Analytics, with Helium 10 and Viral Launch data used to validate findings. With most Amazon brands using tools such as Black Box and JungleScout Extension to identify products, using Brand Analytics values products in a way that would typically be invisible to traditional product research techniques. The products outlined in this report have likely enjoyed long histories on Amazon with little competition and little need for SEO optimization or marketing. There is vast opportunity for Natural Armor to create comparable products to compete.<br>