Project 4: SEO Audit Part 1 Plan your Audit Marketing Objective KPI Marketing Objective conducting SEO audit: content and technical, onsite and offsite, improve our Page Authority to 85, within one month KPI Keyword Ranking Page Load Time
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Presentation Transcript
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Project 4: SEO Audit<br>
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Part 1
Plan your Audit<br>
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Marketing Objective & KPI Marketing Objective conducting SEO audit: content and technical, onsite and offsite,improve our Page Authority to 85, within one month
KPI
Keyword Ranking
Page Load Time
Organic Sessions<br>
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Target Persona<br>
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Part 2
On Site SEO
Audit<br>
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Keywords<br>
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Keyword with the Greatest Potential Which Head Keyword has the greatest potential?
digital marketing ( Av. 10K/M Volume)(68 Priority) (53% Organic CTR )
Which Tail Keyword has the greatest potential?
Udacity digital marketing nanogeree online( less than 1K/M Volume)
(29 Priority )
(86% Organic CTR )
I didn’t get a MOZ pro access so this is the data i can get , sorry about that<br>
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Technical Audit: Metadata<br>
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Suggested Blog Topics<br>
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Part 3
Off-Site SEO<br>
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Technical Audit: Backlink Audit Using the Moz OpenSite Explorer tool, perform a backlink audit on the webpage you have chosen.Note: If you are doing the DMND challenge, dmnd.udacity.com is a new site, perform this exercise on Udacity.com.
List three of the top backlink URLs you discovered for the website. These backlinks should add value to the website and not be spam.
I already wanted to put a variety of domains but to unlock more backlinks i need MOZ pro .<br>
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Link-Building Using the SEMRush tool and research, strategize a link-building campaign.
Identify three websites that you think would be relevant, high traffic sites that you would like to gain backlinks from to help drive traffic to dmnd.udacity.com.<br>
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Part 4
Performance
Testing<br>
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Site Performance Audit: Performance Tests For each of the submissions, please take a screenshot of your results and post your screenshot on your submission presentation.
Using the Pingler tool, research how many of DMND’s website or your company’s pages are indexed by Google.
Using the Google Page Speed Insights tool, perform a speed test of dmnd.udacity.com’s or your company’s mobile presence.
Using the Think with Google tool, assess the mobile-friendliness of the dmnd.udacity.com or your company’s website.<br>
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Page Index Explain why the number of pages indexed is important.
It’s important because the crowler fitsh the site then indexed it to be reachable when some one search for the keywords<br>
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Page Speed Explain why evaluating the Page Speed is important.
Because the UX is important and for the spider to recommend you for higher rank<br>
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Mobile-Friendly Evaluation Explain why having a mobile-optimized is important.Most of the people now using their phones, the crowler won’t recommend you for SERP when your site not mobile friendly<br>
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Part 5
Recommendations<br>
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Recommendations Enhance the UX by easy navigations , internal links to the home page, or even to the other courses and nanodegree, insert your logo up top the page to identify your site, increase the CTA ‘’ Enroll Now ! ‘’ Learn more , Download syllable . Another important aspect which is the mobile friendly Nowadays it’s much important for our site to be mobile compatible Another aspect is the speed, the studies show that the visitors don’t wait too much for the page to load , we don’t need our visitor to hit the back button .
We also should create a readable, concise, descriptive URL for our Page .
Putting a review section in the site it’s a big deal .. It will make our credibility and our reputation on the roof , indeed that will affect our conversions .. Last but not least is the Backlinks .. it is so important for our Page Authority not only the numbers are matter, the quality is much important as i referred earlier we could collaborate with blogs sites to talk about our amazing Nanodegree which will be a win-win situation.<br>