Project 7: Email Marketing Part 1 Plan Your Email

Transcript:Project 7: Email Marketing Part 1 Plan Your Email:
Project 7: Email Marketing Part 1 Plan Your Email Campaign Marketing Objective & KPI Marketing Objective - 50 course enrolment on DMND within 2 months KPI - number of course enrolment Target Persona Email Series Email 1: awareness of udacity platform Email 2: trying to show benefits Email 3: encouraging to enroll through discount 20% Part 2 Create Your Email Campaign Content Plan: Email 1 Content Plan: Email 2 Content Plan: Email 3 A/B Test Overview for first email subject 2 is specific about business and how to grow it and also CTA may work better as it is order and tells the reader what to do ,shows definite action to do for second email subject 2 links between DMND and earning money for third one subject 2 motivate more to enroll in order not no lose offer Calendar & Plan Sample Part 3 Build & Send Draft Email Final Email Part 4 Sending & Analyzing Results Results Email #1 After you have hit send on the first email of your campaign, you can spend some time analyzing the results. Calculate the Open Rate Results Continued Email #1 Results can be monitored within the first 24 hours of an email send, after a couple days or even after a week. Calculate the CTR and the Conversion Rate Final Recommendations As for unsubscribers i will remove their emails from my data List in order not to be spammer As For email number 2 it could be short to the point and it can has more pictures As for email number 3 it can has 2 CTA and one of them will be in red colour as its an attractive colour