Public Health/Community Pharmacy Pandemic

Transcript:Public Health/Community Pharmacy Pandemic:
Public Health/Community Pharmacy Pandemic Preparedness Memorandum of Understanding (MOU) Sample Message Map About Message Maps A way to anticipate and answer likely questions An opportunity to focus on key points What you want your audience to know What your audience wants to know Correcting what your audience may misunderstand or get wrong The “Rule of Threes” 3 key messages Repeated 3 times 3 supporting messages for each key message Message Map Template Source: How to Create a Message Map by Rusty Cawley, APR, Assistant Director, Communications and Public Relations, Division of Research, Texas A&M University. Condensed from the National Center for Food Protection and Defense’s “Risk Communicator Training for Food Defense Preparedness, Response & Recovery.” Sample MOU Messages