Public Relations, Influencer Marketing, and

pasty-toler
Published  · 19 slides · 0 views
↓ Download
Public Relations, Influencer Marketing, and
1 / 1
Public Relations, Influencer Marketing, and - slide 1 of 19 Public Relations, Influencer Marketing, and - slide 2 of 19 Public Relations, Influencer Marketing, and - slide 3 of 19 Public Relations, Influencer Marketing, and - slide 4 of 19 Public Relations, Influencer Marketing, and - slide 5 of 19 Public Relations, Influencer Marketing, and - slide 6 of 19 Public Relations, Influencer Marketing, and - slide 7 of 19 Public Relations, Influencer Marketing, and - slide 8 of 19 Public Relations, Influencer Marketing, and - slide 9 of 19 Public Relations, Influencer Marketing, and - slide 10 of 19 Public Relations, Influencer Marketing, and - slide 11 of 19 Public Relations, Influencer Marketing, and - slide 12 of 19 Public Relations, Influencer Marketing, and - slide 13 of 19 Public Relations, Influencer Marketing, and - slide 14 of 19 Public Relations, Influencer Marketing, and - slide 15 of 19 Public Relations, Influencer Marketing, and - slide 16 of 19 Public Relations, Influencer Marketing, and - slide 17 of 19 Public Relations, Influencer Marketing, and - slide 18 of 19 Public Relations, Influencer Marketing, and - slide 19 of 19
Description
Public Relations, Influencer Marketing, and Corporate Advertising 18 2012 Cengage Learning. All Rights Reserved. Introductory Scenario: Bring on the Buzz Procter Gamble creates buzz for Charmin Enjoy the Go! Campaign A dozen support

Related Topics

Download this presentation From Below

"Public Relations, Influencer Marketing, and" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Presentation Transcript

01
Public Relations, Influencer Marketing, and Corporate Advertising 18 ©2012 Cengage Learning. All Rights Reserved.<br>
02
Introductory Scenario: Bring on the Buzz Procter & Gamble creates buzz for Charmin
Enjoy the Go! Campaign
A dozen support agencies involved
Created on site “go teams” who greeted visitors but were also screened for social media skills
Celebrities get into the act
Sponsor a Broadway show and get news media involved—TV, newspaper, blogs<br>
03
Public Relations The marketing and management communications process to foster goodwill between a firm and its constituents:
Customers
Stockholders
Suppliers
Employees
Government entities
General public<br>