Publish Date: July 2024 Ginevra Bertamini
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Publish Date: July 2024 Ginevra Bertamini gibertamicisco.com 9824 European CyberRace 2024 - Comms Kit How to use social media kit This kit can be used to enhance communication through social media and internal communication channels.
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01
Publish Date: July 2024 Ginevra Bertamini gibertami@cisco.com 9/8/24 European CyberRace 2024 - Comms Kit<br>
02
How to use social media kit This kit can be used to enhance communication through social media and internal communication channels. Below you can find a table outlining the materials available according to each phase of the CyberRace: For help with translations please contact Ginevra Bertamini (contact details in first slide)<br>
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Where to find assets You can also download the CyberRace logo here: Logo
Link for registering to the Learn-a-Thon :http://cs.co/EuroCyberRace2024
Infographics & cards can be found on the website https://www.netacadlearnathon.com/projects/eurocyberrace-2024/<br>
Link for registering to the Learn-a-Thon :http://cs.co/EuroCyberRace2024
Infographics & cards can be found on the website https://www.netacadlearnathon.com/projects/eurocyberrace-2024/<br>
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Comms Principles<br>
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Country-Specific Examples<br>
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1) Recruitment<br>
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Sample complete recruitment message (for Academies) SUBJECT: Start your engines! Represent [Your Country] in the European CyberRace!
We are thrilled to announce this year's CyberRace, a collaboration between the McLaren Racing Team and Cisco. It’s a unique opportunity to acquire job-ready cybersecurity skills and gain the opportunity to represent [Your Country] at a European Cybersecurity Competition!
Why We Need More Cybersecurity Professionals
Cybersecurity is an ever-growing field of critical importance. INSERT NATIONAL CYBERATTACK EXAMPLE
But cyberattacks are not just about large-scale cybersecurity threats; it's also about protecting your local community. By developing these skills, you can play a crucial role in securing the digital infrastructure of your own neighborhood.
As part of Cisco Networking Academy, you are in a prime position to help close the skills gap in cybersecurity. This is also the perfect opportunity for experienced AND new NetAcad instructors, to embrace and explore new ways of harnessing more accessible and free course materials at NetAcad.com.
What's New This Year?
In this year's CyberRace, the Learn-a-Thon’s top three academies from each country will have the honor of representing their nation at the upcoming European Cybersecurity Capture the Flag. Additionally, the top 20 academies in Europe will receive prizes and students will have the chance to learn Cybersecurity through the McLaren Racing Team’s Cybersecurity solutions in Formula1 racing. The winning team of the CyberRace 2024 will also have the chance to visit the McLaren Racing Team’s backstage during the Hungarian Grand Prix!
This is how you can participate:
Create a class in NetAcad.com, naming should start with #EuroCyberRace2024_ Start date must be on or later than but not before: October 17, 2024. There are many courses that participate, so check the list in the form.
Register your academy in the Learn-a-Thon carried out within <YOUR COUNTRY> from the 2nd of September until the 30th of October
Train your students with in-demand career-level Cybersecurity skills through courses selected for the competition and the Junior Cybersecurity Analyst badge
Bring four students to the McLaren’s European Capture the Flag and compete to become a European Cybersecurity Champion!
Note that students don’t need to follow a course to earn a badge!
Have we sparked your interest? Use this link to sign up for the Learn-a-Thon! http://cs.co/EuroCyberRace2024<br>
We are thrilled to announce this year's CyberRace, a collaboration between the McLaren Racing Team and Cisco. It’s a unique opportunity to acquire job-ready cybersecurity skills and gain the opportunity to represent [Your Country] at a European Cybersecurity Competition!
Why We Need More Cybersecurity Professionals
Cybersecurity is an ever-growing field of critical importance. INSERT NATIONAL CYBERATTACK EXAMPLE
But cyberattacks are not just about large-scale cybersecurity threats; it's also about protecting your local community. By developing these skills, you can play a crucial role in securing the digital infrastructure of your own neighborhood.
As part of Cisco Networking Academy, you are in a prime position to help close the skills gap in cybersecurity. This is also the perfect opportunity for experienced AND new NetAcad instructors, to embrace and explore new ways of harnessing more accessible and free course materials at NetAcad.com.
What's New This Year?
In this year's CyberRace, the Learn-a-Thon’s top three academies from each country will have the honor of representing their nation at the upcoming European Cybersecurity Capture the Flag. Additionally, the top 20 academies in Europe will receive prizes and students will have the chance to learn Cybersecurity through the McLaren Racing Team’s Cybersecurity solutions in Formula1 racing. The winning team of the CyberRace 2024 will also have the chance to visit the McLaren Racing Team’s backstage during the Hungarian Grand Prix!
This is how you can participate:
Create a class in NetAcad.com, naming should start with #EuroCyberRace2024_ Start date must be on or later than but not before: October 17, 2024. There are many courses that participate, so check the list in the form.
Register your academy in the Learn-a-Thon carried out within <YOUR COUNTRY> from the 2nd of September until the 30th of October
Train your students with in-demand career-level Cybersecurity skills through courses selected for the competition and the Junior Cybersecurity Analyst badge
Bring four students to the McLaren’s European Capture the Flag and compete to become a European Cybersecurity Champion!
Note that students don’t need to follow a course to earn a badge!
Have we sparked your interest? Use this link to sign up for the Learn-a-Thon! http://cs.co/EuroCyberRace2024<br>
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Sample complete recruitment message (for Partners) SUBJECT: Start your engines! Represent [Your Country] in the European CyberRace!
We are thrilled to announce this year's CyberRace, a collaboration between the McLaren Racing Team and Cisco. It’s a unique opportunity to acquire job-ready cybersecurity skills and gain the opportunity to represent [Your Country] at a European Cybersecurity Competition!
Why We Need More Cybersecurity Professionals
Cybersecurity is an ever-growing field of critical importance. INSERT NATIONAL CYBERATTACK EXAMPLE
But cyberattacks are not just about large-scale cybersecurity threats; it's also about protecting your local community. By developing these skills, you can play a crucial role in securing the digital infrastructure of your own neighborhood.
As part of Cisco Networking Academy, you are in a prime position to help close the skills gap in cybersecurity. This is also the perfect opportunity for experienced AND new NetAcad instructors, to embrace and explore new ways of harnessing more accessible and free course materials at NetAcad.com.
What's New This Year?
In this year's CyberRace, the top three academies from each country will have the honor of representing their nation at the upcoming European Cybersecurity Capture the Flag. You can also become one of the top three Partners in Europe by encouraging your academies to participate. These will be the criteria: number of participants, new academies registered & percentage of participating academies (for more information please read the terms and conditions). You can also participate to win the innovation award, if you are using new ways of reaching out to students!
Additionally, students will have the chance to learn Cybersecurity through the McLaren Racing Team’s Cybersecurity solutions in Formula1 racing. The winning team of the CyberRace 2024 will also have the chance to visit the McLaren Racing Team’s backstage during the Hungarian Grand Prix!
This is how you can participate:
Register your academy in the Learn-a-Thon carried out within <YOUR COUNTRY> from the 2nd of September until the 30th of October
Train your students with in-demand career-level Cybersecurity skills through courses selected for the competition and the Junior Cybersecurity Analyst badge
Bring four students to the McLaren’s European Capture the Flag and compete to become a European Cybersecurity Champion!
Note that students don’t need to follow a course to earn a badge!
Have we sparked your interest? Use this link to sign up for the Learn-a-Thon! http://cs.co/EuroCyberRace2024<br>
We are thrilled to announce this year's CyberRace, a collaboration between the McLaren Racing Team and Cisco. It’s a unique opportunity to acquire job-ready cybersecurity skills and gain the opportunity to represent [Your Country] at a European Cybersecurity Competition!
Why We Need More Cybersecurity Professionals
Cybersecurity is an ever-growing field of critical importance. INSERT NATIONAL CYBERATTACK EXAMPLE
But cyberattacks are not just about large-scale cybersecurity threats; it's also about protecting your local community. By developing these skills, you can play a crucial role in securing the digital infrastructure of your own neighborhood.
As part of Cisco Networking Academy, you are in a prime position to help close the skills gap in cybersecurity. This is also the perfect opportunity for experienced AND new NetAcad instructors, to embrace and explore new ways of harnessing more accessible and free course materials at NetAcad.com.
What's New This Year?
In this year's CyberRace, the top three academies from each country will have the honor of representing their nation at the upcoming European Cybersecurity Capture the Flag. You can also become one of the top three Partners in Europe by encouraging your academies to participate. These will be the criteria: number of participants, new academies registered & percentage of participating academies (for more information please read the terms and conditions). You can also participate to win the innovation award, if you are using new ways of reaching out to students!
Additionally, students will have the chance to learn Cybersecurity through the McLaren Racing Team’s Cybersecurity solutions in Formula1 racing. The winning team of the CyberRace 2024 will also have the chance to visit the McLaren Racing Team’s backstage during the Hungarian Grand Prix!
This is how you can participate:
Register your academy in the Learn-a-Thon carried out within <YOUR COUNTRY> from the 2nd of September until the 30th of October
Train your students with in-demand career-level Cybersecurity skills through courses selected for the competition and the Junior Cybersecurity Analyst badge
Bring four students to the McLaren’s European Capture the Flag and compete to become a European Cybersecurity Champion!
Note that students don’t need to follow a course to earn a badge!
Have we sparked your interest? Use this link to sign up for the Learn-a-Thon! http://cs.co/EuroCyberRace2024<br>
09
Shorter social media sample message 🚨 Start your engines! Represent [Your Country] in the European CyberRace! 🚨
Cybersecurity is crucial for the protection of what we care most in our community. 🌐 [INSERT NATIONAL EXAMPLE]
This year, the top three academies from each country will represent their nation in the European Cybersecurity Capture the Flag competition! Students that advance to the Capture the Flag will also have the opportunity to understand first-hand how Cybersecurity solutions are applied by the McLaren Racing Team and the winning team will be awarded an exclusive visit to the McLaren Racing Team’s backstage during the Hungarian Grand Prix! 🏆
How to participate:
1. Register your classes in the Learn-a-Thon.
2. Train your students with in-demand cybersecurity skills through the Networking Academy courses and badges.
3. Compete in the European Capture the Flag to become a Cybersecurity Champion!
Interested? Use this link to sign up for the Learn-a-Thon by the 30th of October! http://cs.co/EuroCyberRace2024 #EuroCyberRace2024 @Cisco Networking Academy #BeSmarterThanAHacker #EuropeanCyberRace<br>
Cybersecurity is crucial for the protection of what we care most in our community. 🌐 [INSERT NATIONAL EXAMPLE]
This year, the top three academies from each country will represent their nation in the European Cybersecurity Capture the Flag competition! Students that advance to the Capture the Flag will also have the opportunity to understand first-hand how Cybersecurity solutions are applied by the McLaren Racing Team and the winning team will be awarded an exclusive visit to the McLaren Racing Team’s backstage during the Hungarian Grand Prix! 🏆
How to participate:
1. Register your classes in the Learn-a-Thon.
2. Train your students with in-demand cybersecurity skills through the Networking Academy courses and badges.
3. Compete in the European Capture the Flag to become a Cybersecurity Champion!
Interested? Use this link to sign up for the Learn-a-Thon by the 30th of October! http://cs.co/EuroCyberRace2024 #EuroCyberRace2024 @Cisco Networking Academy #BeSmarterThanAHacker #EuropeanCyberRace<br>
10
Become a Cybersecurity Expert Enroll in a Cybersecurity course and represent your country at a European Cybersecurity competition:
Join the European Cybercup 2024! Applications open on xxx October! #EuroCyberCup2024<br>
Join the European Cybercup 2024! Applications open on xxx October! #EuroCyberCup2024<br>
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2) Learn-A-Thon<br>
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Sample complete Learn-a-thon message (for Students) Cybersecurity is consistently recognized as one of the most critical skills for the modern workforce. RECAP ON EARLIER-MENTIONED EXAMPLE OF CYBER-ATTACK
Are you seeking a career with immense growth potential? If so, cybersecurity could be the perfect path for you. Where should you start? Join us for the CyberRace 2024 and register for the Learn-a-Thon, an immersive virtual learning marathon designed to introduce you to the foundational skills and/or advance your cybersecurity competences.
Why Participate?
Exclusive Opportunity: Representatives from the top academies will advance to the European Cybersecurity Capture the Flag competition, where you can represent [Your Country] and compete for the title of European Cybersecurity Champion. The winning team of the CyberRace 2024 will have the chance to visit the McLaren Racing Team’s backstage during the Hungarian Grand Prix!
High-Demand Skills: Equip yourself with job-ready skills that are highly sought after in the cybersecurity field through the Networking Academy's extensive course offerings from the 17th of October until the 29th of November.
Career Advancement: Earn badges that signify your preparedness for career-level cybersecurity roles.
How to Compete:
Ask your teacher whether your class is registered to participate in the CyberRace 2024.
Engage in the Training: Commit to learning and developing your cybersecurity skills or, if your skills are already developed, earn a badge. No previous experience with cybersecurity required!!
Compete and Advance: Aim to be among the top teams in your country to earn a spot in the European Capture the Flag competition. The winners of the learn-a-thon are calculated by the amount of badges and student participants.
Don't miss out on this chance to kickstart your career in cybersecurity and make a tangible impact in your community!
Join us and be part of the next generation of cybersecurity professionals! #EuroCyberRace2024 #CyberSecMonth @Cisco Networking Academy #BeSmarterThanAHacker #EuropeanCyberRace<br>
Are you seeking a career with immense growth potential? If so, cybersecurity could be the perfect path for you. Where should you start? Join us for the CyberRace 2024 and register for the Learn-a-Thon, an immersive virtual learning marathon designed to introduce you to the foundational skills and/or advance your cybersecurity competences.
Why Participate?
Exclusive Opportunity: Representatives from the top academies will advance to the European Cybersecurity Capture the Flag competition, where you can represent [Your Country] and compete for the title of European Cybersecurity Champion. The winning team of the CyberRace 2024 will have the chance to visit the McLaren Racing Team’s backstage during the Hungarian Grand Prix!
High-Demand Skills: Equip yourself with job-ready skills that are highly sought after in the cybersecurity field through the Networking Academy's extensive course offerings from the 17th of October until the 29th of November.
Career Advancement: Earn badges that signify your preparedness for career-level cybersecurity roles.
How to Compete:
Ask your teacher whether your class is registered to participate in the CyberRace 2024.
Engage in the Training: Commit to learning and developing your cybersecurity skills or, if your skills are already developed, earn a badge. No previous experience with cybersecurity required!!
Compete and Advance: Aim to be among the top teams in your country to earn a spot in the European Capture the Flag competition. The winners of the learn-a-thon are calculated by the amount of badges and student participants.
Don't miss out on this chance to kickstart your career in cybersecurity and make a tangible impact in your community!
Join us and be part of the next generation of cybersecurity professionals! #EuroCyberRace2024 #CyberSecMonth @Cisco Networking Academy #BeSmarterThanAHacker #EuropeanCyberRace<br>
13
Sample complete Learn-a-thon message (for Academies ) Cybersecurity is consistently recognized as one of the most critical skills for the modern workforce. Just recently, we saw [RECAP ON EARLIER-MENTIONED EXAMPLE OF CYBER-ATTACK], which underscored the urgent need for skilled professionals in this field.
Are you looking to equip your students with a career path that offers immense growth potential? If so, cybersecurity could be the perfect avenue for them. We invite your academy to join us for the CyberRace 2024 and register for the Learn-a-Thon, an immersive virtual learning marathon designed to introduce foundational skills and/or advance cybersecurity competencies.
Why Participate?
• Exclusive Opportunity: Representatives from the top academies will advance to the European Cybersecurity Capture the Flag competition, where they can represent [Your Country] and compete for the title of European Cybersecurity Champion. The winning team of the CyberRace 2024 will have the chance to visit the McLaren Racing Team’s backstage during the Hungarian Grand Prix!
• High-Demand Skills: Equip your students with job-ready skills that are highly sought after in the cybersecurity field through the Networking Academy's extensive course offerings from the 17th of October until the 29th of November.
• Career Advancement: Earn badges that signify their preparedness for career-level cybersecurity roles.
How to Compete:
• Sign up for the CyberRace 2024 here [INSERT REGISTRATION LINK] until the 30th of October.
• Engage in the Training: Commit to learning and developing cybersecurity skills and/or earn a badge.
• Compete and Advance: Aim to be among the top teams in your country to earn a spot in the European Capture the Flag competition. The winners of the Learn-a-Thon are calculated by the number of badges and student participants.
Join us to create the next generation of cybersecurity professionals! #EuroCyberRace2024 #CyberSecMonth @Cisco Networking Academy #BeSmarterThanAHacker #EuropeanCyberRace<br>
Are you looking to equip your students with a career path that offers immense growth potential? If so, cybersecurity could be the perfect avenue for them. We invite your academy to join us for the CyberRace 2024 and register for the Learn-a-Thon, an immersive virtual learning marathon designed to introduce foundational skills and/or advance cybersecurity competencies.
Why Participate?
• Exclusive Opportunity: Representatives from the top academies will advance to the European Cybersecurity Capture the Flag competition, where they can represent [Your Country] and compete for the title of European Cybersecurity Champion. The winning team of the CyberRace 2024 will have the chance to visit the McLaren Racing Team’s backstage during the Hungarian Grand Prix!
• High-Demand Skills: Equip your students with job-ready skills that are highly sought after in the cybersecurity field through the Networking Academy's extensive course offerings from the 17th of October until the 29th of November.
• Career Advancement: Earn badges that signify their preparedness for career-level cybersecurity roles.
How to Compete:
• Sign up for the CyberRace 2024 here [INSERT REGISTRATION LINK] until the 30th of October.
• Engage in the Training: Commit to learning and developing cybersecurity skills and/or earn a badge.
• Compete and Advance: Aim to be among the top teams in your country to earn a spot in the European Capture the Flag competition. The winners of the Learn-a-Thon are calculated by the number of badges and student participants.
Join us to create the next generation of cybersecurity professionals! #EuroCyberRace2024 #CyberSecMonth @Cisco Networking Academy #BeSmarterThanAHacker #EuropeanCyberRace<br>
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Enroll in a NetAcad Cybersecurity course and participate in the 2024 European Cybercup’s Learn-a-Thon! Applications close on xxx October!<br>
15
Become a Cybersecurity Expert Enroll in a NetAcad Cybersecurity course and participate in the 2024 European Cybercup’s Learn-a-Thon! Applications close on xxx October! #EuroCyberCup2024<br>
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3) Learn-A-Thon winners<br>
17
Sample Learn-a-thon winner message Congratulations to all the national winning teams of the Learn-a-Thon round! You've taken the first major step towards becoming a Cybersecurity Champion and earning the chance to visit the McLaren Racing Team’s backstage during the Hungarian Grand Prix!
Your passion, commitment, and teamwork have guided you through this journey, and now it's time for the next big challenge. Are you ready?
Get prepared to showcase your skills and compete at the highest level in the European Cybersecurity Capture the Flag competition, happening on the 17th of December. This means you will have time to prepare from the 7th until the 16th of December!
We're excited to see you take on this challenge and continue your journey toward becoming a cybersecurity professional! #EuroCyberRace2024 #CyberSecMonth @Cisco Networking Academy #BeSmarterThanAHacker #EuropeanCyberRace<br>
Your passion, commitment, and teamwork have guided you through this journey, and now it's time for the next big challenge. Are you ready?
Get prepared to showcase your skills and compete at the highest level in the European Cybersecurity Capture the Flag competition, happening on the 17th of December. This means you will have time to prepare from the 7th until the 16th of December!
We're excited to see you take on this challenge and continue your journey toward becoming a cybersecurity professional! #EuroCyberRace2024 #CyberSecMonth @Cisco Networking Academy #BeSmarterThanAHacker #EuropeanCyberRace<br>