Q1 2022 Marketing Update 25 April 2022 26 April
Description: Q1 2022 Marketing Update 25 April 2022 26 April 2022 ALL MEMBER MEETING Leipzig, Germany Copyright 2022 COVESA 2 Brandy Goolsby COVESA Marketing Team Lead Wind River 26 April 2022 Copyright COVESA 2021 1 COVESA Marketing Team
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slide1. Q1 2022 Marketing Update 25 April 2022<br>
slide2. 26 April 2022 | ALL MEMBER MEETING • Leipzig, Germany • Copyright ©2022 COVESA | 2 Brandy Goolsby
COVESA Marketing Team Lead
Wind River<br>
slide3. 26 April 2022 | Copyright© COVESA 2021 | 1 COVESA Marketing Team GOAL: The Marketing Team is the place where COVESA members can expand the influence of the alliance and their contributions to the working groups as the team defines the business objectives and metrics around the following:
Member visibility at AMM and Industry Related Events
External Alliance View
Messaging
Attendance for COVESA events
New Memberships/Renewals Re-launch the Marketing Team to address 3 key areas of focus – Visibility, Outreach, and Communications by active engagement with the member companies to drive and iterate on metrics to ensure we improve our outreach and internal reach within the alliance.<br>
slide4. 26 April 2022 | Copyright© COVESA 2021 | 2 COVESA Marketing Team Visibility:
Amplify our voice in the industry with press releases, solution briefs, white papers, blogs, tweets and other social media/marketing activities
Co-author joint papers, podcasts
Outreach: (external view of the Alliance, so that its clear who we are, what we are doing, and how to get involved)
Build the organization by collaborating with industry experts and other organizations to support the work of the Alliance (i.e., Market Research Firms, Adjacent Organizations & Firms and Industry Consulting Firms)
Actively recruit prospective new members
Communications:
Collateral development including website and marketing materials to drive discussion around pain points, use cases and solutions
Drive awareness to COVESA activities, events and deliverables.
 Â
Why should you be a part of the Marketing Team? – 3 reasons:
 Ensure your organizational priorities are reflected in technical projects, communications, and events
Enjoy visibility as thought leaders and influencers at GENIVI and industry-related events to elevate and promote the alliance and your organizational objectives
Unprecedented access and collaboration with industry leaders across the value chain to share next and best practices<br>
slide5. Q1 Marketing Initiatives | 5 Copyright ©2022 COVESA<br>
slide6. Q1 2022 Social Media: LinkedIn Confidential 6 11.5% growth on company page
Majority of increase seen during week of CES 1,633 1,741 1,968<br>
slide7. Q1 2022 Social Media: Twitter Confidential 7 1.3% growth Q4 2021 to Q1 2022
Top tweets: Connect2Car speaking; AMM registration and COVESA blog posts 1,613 1,632 1,653<br>
slide2. 26 April 2022 | ALL MEMBER MEETING • Leipzig, Germany • Copyright ©2022 COVESA | 2 Brandy Goolsby
COVESA Marketing Team Lead
Wind River<br>
slide3. 26 April 2022 | Copyright© COVESA 2021 | 1 COVESA Marketing Team GOAL: The Marketing Team is the place where COVESA members can expand the influence of the alliance and their contributions to the working groups as the team defines the business objectives and metrics around the following:
Member visibility at AMM and Industry Related Events
External Alliance View
Messaging
Attendance for COVESA events
New Memberships/Renewals Re-launch the Marketing Team to address 3 key areas of focus – Visibility, Outreach, and Communications by active engagement with the member companies to drive and iterate on metrics to ensure we improve our outreach and internal reach within the alliance.<br>
slide4. 26 April 2022 | Copyright© COVESA 2021 | 2 COVESA Marketing Team Visibility:
Amplify our voice in the industry with press releases, solution briefs, white papers, blogs, tweets and other social media/marketing activities
Co-author joint papers, podcasts
Outreach: (external view of the Alliance, so that its clear who we are, what we are doing, and how to get involved)
Build the organization by collaborating with industry experts and other organizations to support the work of the Alliance (i.e., Market Research Firms, Adjacent Organizations & Firms and Industry Consulting Firms)
Actively recruit prospective new members
Communications:
Collateral development including website and marketing materials to drive discussion around pain points, use cases and solutions
Drive awareness to COVESA activities, events and deliverables.
 Â
Why should you be a part of the Marketing Team? – 3 reasons:
 Ensure your organizational priorities are reflected in technical projects, communications, and events
Enjoy visibility as thought leaders and influencers at GENIVI and industry-related events to elevate and promote the alliance and your organizational objectives
Unprecedented access and collaboration with industry leaders across the value chain to share next and best practices<br>
slide5. Q1 Marketing Initiatives | 5 Copyright ©2022 COVESA<br>
slide6. Q1 2022 Social Media: LinkedIn Confidential 6 11.5% growth on company page
Majority of increase seen during week of CES 1,633 1,741 1,968<br>
slide7. Q1 2022 Social Media: Twitter Confidential 7 1.3% growth Q4 2021 to Q1 2022
Top tweets: Connect2Car speaking; AMM registration and COVESA blog posts 1,613 1,632 1,653<br>