Rite aid corporation Heather Horvath Bryant and

Transcript:Rite aid corporation Heather Horvath Bryant and:
Rite aid corporation Heather Horvath Bryant and Stratton BUSS100004 - Business Principles Thomas Jankowski 6/20/2015 Business Structure Rite Aid Corporation is a health and wellness drug store chain that has been doing business since 1962 when the first store opened in Scranton, PA under the name of Thrift D Discount Center. They grew their brand name through acquisitions and opening of new stores. Rite Aid now has approximately 4,600 stores within 31 states including the District of Columbia. They are more prominent along the East, West and Gulf coast of the United States. This makes them the largest drug store chain along the East Coast and the third largest in the United States (riteaid.com, 2001-2015, Our Story). Rite Aid offers many career opportunities within their business structure and employs approximately 89,000 employees within their stores and corporate office to include retail, pharmacy, corporate and distribution and logistics positions. With the departmental areas of the Rite Aid Corporation they would have a decentralized organizational structure to which they rely on a team environment for making business decisions at different levels, however some individuals, such as those in management positions may have some autonomy to making business decisions (Vitez, O., 2015, Definition) that affect their store or department. Rite Aid is also a publicly traded company within the New York Stock Exchange. Business structure Rite Aid is considered to have a Tall organizational structure as they require a taller hierarchy, meaning they have several levels of management such as: Board of Directors Executive Team First Tier Vice Presidents Second Tier Vice Presidents Middle Management Marketing Marketing can be used in terms to sell and advertise products and services. However, marketing is a much broader term. As stated, in the book Understanding Business (2016) by the American Marketing Association marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society (p. 362). Marketing has evolved over the years from the production era to the selling era, to the marketing concept era, to the customer relationship era and today to the emerging mobile/on-demand marketing era. A company’s marketing concept would involve the main focus of all of these eras combined. Management would develop a philosophy to include the company objectives through strategizing, planning and researching to identify customer needs and wants in order to produce customer satisfaction. marketing The four