SEO Audit Report Content and Technical Instructions: This Live Project has 2 parts: Part 1: Analysing upGrad SEO Audit report; Part 2: Analysing your Blogs SEO Audit Report. You will analyse the SEO audit report for upgrad.com from
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Presentation Transcript
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SEO Audit Report Content and Technical<br>
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Instructions:
This Live Project has 2 parts: Part 1: Analysing upGrad SEO Audit report; Part 2: Analysing your Blogs’ SEO Audit Report.
You will analyse the SEO audit report for upgrad.com from seositecheckup.com and suggest ways to optimise for a better SEO score. Similarly, you will analyse the SEO audit report for your blog using seoptimer.com
You need to provide (any) two optimization techniques for content and (any) two for technical.
Note: The SEO reports used are from different tools.<br>
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PART A<br>
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Content SEO From the SEO audit report given, suggest ways to perform Content SEO. Your Answer: Optimisation suggestion 1 (Include, how it will impact)
The H1 tag which is a title tag is missing. To index a webpage a crawler recognizes the H1 tag.a
A Page title tag help google and users understand what it its about. This tag is displayed as a snippet in search engine.
It helps the crawler index the page hence a keyword should be included in the tag.
It helps in better SEO<br>
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Content SEO From the SEO audit report given, suggest ways to perform Content SEO. Your Answer: Optimisation suggestion 2 (Include, how it will impact)
Most common keywords test
Using keywords which has good search volume and can use long tail keyword to rank the keywords.<br>
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Technical SEO
From the SEO audit report given, suggest ways to perform Technical SEO. Optimisation suggestion 1 (Include, how it will impact)
Website loading page speed is low
We can improve SITE ERROR AND URL ERROR BY CHECKING IN DNS, ROBOT.TXT FILE, AND CHCECKING SERVER CONNECTIVITY. Your Answer<br>
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Technical SEO
From the SEO audit report given, suggest ways to perform Technical SEO. Optimisation suggestion 2 (Include, how it will impact)
NO ROBOT.TXT FILE
ITS VERTY IMPORTANT FOR A CRAWLER TO KNOW WHICH PAGES TO CRAWL AND INDEX AND WHICH TO AVOID.
OTHERWISE, THE BOUNCE RATES CAN BE INCREASED. Your Answer<br>
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PART B<br>
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Attach Your Blogs SEO Report (in the from of screen shots)<br>
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Q1. Identify two content and two technical gaps for your webpage. State relevant optimisation techniques for the same. Content optimisation
Meta description can be used to optimise the page better
Mulitple level of header tags can be used which will lead the crawler to index my page and adds on credibility.
Keywords consistency can be improved. Multiple relevant keywords according to the search volume leads to optimisation.
TECHNICAL OPTIMISATION
MOBILE PAGE SPEED CAN BE IMPROVED AS IT LEADS IN SERVER ERROR WHICH CAN BE IMPROVED WITH DNS ROBOT.TXT AND BETTER SERVER CONNECTIVITY.
ALT IMAGE IN EVERY OPTIMISATION IS IMPORTANT AS GOOGLE CANNOT UNDERSTAND THE IMAGE AND A KEYWORD IN ALT IMAGE DESCRIPTION HELPS IN SEO. Your Answer<br>
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Q2. Identify the Title tag, H1, H2 and H3 tags for your blog's home page. Your Answer H1 TAG foodinbombay
H2 tag is 4 best restaurant in kalyan
H2 tag is 4 best cafes to explore in kalyan
H2 tag is blog title<br>
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Q3. What is your server speed; and How can you improve it? Your Answer Server response – 1.9s<br>
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Q4. Study your report and identify if your blog has a robot.txt file? yes. It has a robot.txt file Your Answer<br>
