Social Media Best Practice Social Media Best

Transcript:Social Media Best Practice Social Media Best:
Social Media Best Practice Social Media Best Practice The majority of internet users are getting information from social media rather than search engines. Social media is the primary source for referral traffic to websites now. Charities need to assume that the majority of online content is being viewed via smartphone or tablet. Social media is different from ‘traditional’ online communication. Each has its own etiquette. Ignore at your peril. Social Media Best Practice Remember that your social media posts reflect your organisation’s brand. Save The Children Swanage Life Boat Winfrith Village Stores/Website Use scheduling functions to post updates in bulk to save time. Know when your audience is on social media. Hootsuite Tweetdeck Buffer Social Media Best Practice Tell your organisation’s story by mixing it up. Share different content from different sources. Dorset Wildlife Trust City of Sanctuary* Save the Children UK Content on social media must be curated. Use proper punctuation, spelling, and clear, concise language. FB: no more than 4-5 lines. Posts with (good) photos, images & videos get the most views. Free images available here Social Media Best Practice Don’t be a hashtag spammer SPAM: Quit #Smoking! It’s bad for your #health and costs a lot of #money! #cancer #cigarettes #quitsmoking Not SPAM: Study Finds 80% of All #Antibiotics in U.S. used for Big-Agriculture. Use #DorsetTogether, #everydaycounts and / or #actsofkindness Be friendly, but keep professional distance because you have an audience. (DCA likes) Use URL shortening services like bit.ly Social Media Best Practice Ensure that your social media accounts are connected to an organisational address rather than solely through personal accounts to maintain control. Know who is responsible for posts. Be sure everyone posting knows and understands the organisational objectives and risks. Agree to a particular format to ensure a ‘single’ brand voice if multiple people are posting. (Who? What? When? How?) DCA Facebook Social Media Best Practice Always give credit to original sources (tag, mention, link, and thank) & be aware of legalities. DCA NHS post Posting effectively requires thought and creativity, not just hitting a quota for the day or week. Post regularly (daily or weekly). Social Media Best Practice Social media is a time suck. Determine the balance between capacity and benefit for your organisation. It’s a tool. Don’t let it enslave you. Stick to a time plan. Use social media to show your expertise and value in your field. Measure your impact