SOCIAL MEDIA STRATEGY Presented: 21 June 2022 1

Transcript:SOCIAL MEDIA STRATEGY Presented: 21 June 2022 1:
SOCIAL MEDIA STRATEGY Presented: 21 June 2022 1 Insurance social media marketing is an important component of the online reputation strategy for insurance companies. Every insurance company wants to establish a social media presence in order to stand out and get noticed. As more consumers perform online research before making a purchase, it’s critical to raise brand exposure through social media Objectives Expand our reach Cost-effective Marketing Create relationships with potential customers and retain relationships with existing clients. Engage with community Agenda 2 While it’s important to advertise NAGICO on social media, it shouldn’t be our main message. Our posts on social media channels should be interesting, helpful, or educational. The following are some examples of high-quality social media content for any insurance company: Company’s policy coverage explanation; Important FAQs with short and simple answers; Types of insurances available; A guide on how to select insurance; Posts on how to save money with insurance; Links to expense and investment calculators; What Should Insurance Companies Share On Social Media? 3 While it’s important to advertise NAGICO on social media, it shouldn’t be our main message. Our posts on social media channels should be interesting, helpful, or educational. The following are some examples of high-quality social media content for any insurance company: Company’s policy coverage explanation; Important FAQs with short and simple answers; Types of insurances available; A guide on how to select insurance; Posts on how to save money with insurance; Links to expense and investment calculators; Links to industry news Ways your customers can save money on insurance Photos of natural areas in your region Holiday-related content, such as safe travel tips What Should Insurance Companies Share On Social Media? 4