SUMMER TRAINING PROJECT REPORT ON “MARKETING

Transcript:SUMMER TRAINING PROJECT REPORT ON “MARKETING:
SUMMER TRAINING PROJECT REPORT ON “MARKETING STRATEGIES OF AJMAL INTERNATIONAL, OMAN” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF THE DEGREE OF BACHELOR’S DEGREE IN BUSINESS ADMINISTRATION IN INTEGRAL UNIVERSITY, LUCKNOW Under the guidance of : Submitted By: Ms. Aisha Badruddin Mohammed Shadab (Assistant Professor) BBA-3rd year Roll No:1501029053 Session :2017-18 Department of Commerce and Business Management Integral University, Lucknow Introduction Ajmal perfumes, a family-owned fragrance house based in Dubai, is a brand whose name means “most beautiful” in Arabic. With nearly 60 years of heritage and expertise in the fragrance industry , Ajmal has established a formidable presence in the world and became synonymous with captivating perfumes & beauty products, as well as high quality traditional Arabic and oriental fragrance products for the body & home. The art of perfumery is an ancient one, born out of human desire to create a good feeling and pleasant environment. Perfumes are an epitome of refinement, a pleasing personality, and have significant impacts on the body and mind. They also have a special place in the Islamic and Arab heritage. Today, Ajmal Perfumes is regarded as a Top 40 Arab Brand with its presence in the MENA markets (Forbes Arabia.) History In 1950 Ajmal Ali leaves his homeland in North-eastern India to travel to India’s commercial capital, Bombay and turns as a supplier of Agarwood and Dahn Al Oudh, sourced from his state of Assam. In 1951 Ajmal Ali starts blending various kinds of fragrant oils, becomes manufacturer of fragrances and emerges as the premium supplier of fragrances to Middle East. In 1964 Ajmal gives his family name to the product range. In 1976 Ajmal Ali moves the company’s operations to the Middle East and opens the first Ajmal outlet in Dubai, where he opened the first Ajmal outlet and launched its first fragrance, “Mukhallat.” In 1979 Ajmal launches massive afforestation programme in its Agarwood plantations in Assam. Currently 1 million trees have been adopted under this programme, which will benefit the industry by maintaining a consistent supply of high quality Oudh over the coming years. In 1987 Ajmal becomes the first perfume company to bring the magical notes of Dahn-Al-Oudh to a wider, global audience by launching it as an Eau De Parfum. In 1991 Ajmal opens first exclusive showroom in Kuwait. In 1992 Ajmal opens first exclusive showroom in Oman. In 1993 Ajmal introduces its product on