Syllabus The Internet Marketing – Google Analytic

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Syllabus The Internet Marketing Google Analytic The Objectives 了解網路的特性與網路行銷的過去現在與未來 介紹網路行銷的演進 上課的重點將放在網路行銷的現況 透過即時新聞的分享洞悉未來網路行銷的趨勢 學會如何操作 Google Analytic 學習 如何收集與分析大資料 從入門初級中階到高階 為了實際應用 Google Analytic學習如何設計網站 個案的報告: 請同學利用所學的 GA

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Syllabus The Internet Marketing – Google Analytic The Objectives

了解網路的特性與網路行銷的過去，現在與未來。
介紹網路行銷的演進
上課的重點將放在網路行銷的現況
透過即時新聞的分享，洞悉未來網路行銷的趨勢

學會如何操作 Google Analytic
學習 如何收集與分析大資料。
從入門，初級，中階到高階。
為了實際應用 Google Analytic，學習如何設計網站。

個案的報告: 請同學利用所學的 GA 技能，來收集與分析大數據。然後利用對資料的解讀與了解，提出具體的行銷策略。<br>
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Schedule<br>
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Grading　(1/2) Two Exams (50%). Each exam includes two parts – computer and paper questions. Best of the two exams will be your grade.

Final Presentation (20%).<br>