Template slide pack for First Phase Business Plan This is the sort of information that would be expected, but you may not be able to provide it all in the first instance. Please provide what information you can Executive summary
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Template slide pack for First Phase Business Plan [This is the sort of information that would be expected, but you may not be able to provide it all in the first instance.
Please provide what information you can]<br>
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Executive summary Abstract/summary to be completed after rest of the pack
Mission & Vision
What is the reason for the company’s existence?
Why might people be motivated to work for you?
What is your ambition?
E.g.
How many lives do you want to impact and how?
What behaviours do you want to change?
Do you want to sell the company to someone else or build the next HP or GSK?
Please include why you think that this is the right time for this product/service to come out<br>
03
Market and Customers What is the market?
What problem are you solving and for whom?
Who are the different types of groups of customers?
I.e. Customer segments
Market size?
Total Addressable Market (TAM): everyone you wish to reach with your product
Specific Addressable Market (SAM): the portion of TAM you will target
Share of Market (SOM): the subset of your SAM that you will realistically reach in the first years of business
Bottom-up and Top-down calculations
Customer feedback?
Any interactions to date? How many and what did they say? Helpful Business Model Canvas section: “Customer Segments”<br>
04
Value Proposition What benefit are you providing, for who and how do you do it uniquely well?
What are the key benefits to customers?
I.e. How is it better in a way that means customers are more likely to buy it?
E.g. Does it enable them to do something they couldn’t do before? Is it cheaper than current solutions? More durable? Less invasive? Helpful Business Model Canvas section: “Value Proposition”<br>
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Product/Service What product or service are you going to be selling?
What is the research/technology that this is based on? Helpful Business Model Canvas sections:
“Key Activities”, “Key Resources”, “Customer Relationships”<br>
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Defensibility How will you maintain your competitive advantage over time?
Ongoing research and development?
Can the idea be protected?
Details of IP protection
Patents? Trade Secrets? Copyright?
Proprietary access to specific know-how/data/resources?
Freedom to operate
Is there any other intellectual property you need access to or permission to use? Helpful Business Model Canvas sections: “Key Activities”, “Key Resources”<br>
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Competition Who are your competitors?
Direct and indirect
Direct = Someone doing something very similar to you
E.g. Dominos and Papa John’s (Pizza Delivery)
Indirect = Someone solving the same problem as you, but by using a different method
E.g. Dominos and Burger King (Fast Food)
How is your solution better than theirs?
E.g.
Table comparing different characteristics
How are current competitors failing to meet customers’ needs? Helpful Business Model Canvas section: “Value Proposition”<br>
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Short Term Strategy What are your plans for the first 12 months? Tell us what your start-up will do in the first year.
E.g.
Team building?
New location?
Product development?
Business development?
What is the commercial path to market and who do you have to interact with to get to market?
Barriers to customer adoption?
Cash requirement?
Milestones?
Where will you get? What value add point will you reach?
Where are the gaps that you need to fill and how are you going to fill them?
What assumptions have you made and how are you going to be testing them? Helpful Business Model Canvas sections:
“Channels”, “Key Activities”, “Key Resources”, “Key Partners”<br>
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Long Term Strategy What are your plans for the following 2-5 years?
E.g.
Team building?
New location?
Product development?
Business development?
Cash requirement?
Milestones?
What value add point will you reach and when? Helpful Business Model Canvas sections:
“Channels”, “Key Activities”, “Key Resources”, “Key Partners”<br>
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Team Current members
CVs
Skills still needed
Recruitment plans?
Project History
Who has been doing what, since when?
Future plans
Who will be filling what role within the company? Helpful Business Model Canvas section:
“Key Resources”<br>
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Financial Plan Details of business model
How are you going to make money?
E.g. Sell physical product, license software, consulting services?
When will you have a product ready to sell?
Show your calculations
How much will it cost you to make the product?
How much will you sell it for?
What profit will you obtain?
Simple profit and loss, and cash flow
Detailed breakdown for Year 1
Broad estimate for Years 2-5 – aim to identify ‘break-even’ point Helpful Business Model Canvas sections:
“Cost Structure”, “Revenue Streams”<br>
