Template slide pack for First Phase Business Plan

Transcript:Template slide pack for First Phase Business Plan:
Template slide pack for First Phase Business Plan [This is the sort of information that would be expected, but you may not be able to provide it all in the first instance. Please provide what information you can] Executive summary Abstract/summary to be completed after rest of the pack Mission & Vision What is the reason for the company’s existence? Why might people be motivated to work for you? What is your ambition? E.g. How many lives do you want to impact and how? What behaviours do you want to change? Do you want to sell the company to someone else or build the next HP or GSK? Please include why you think that this is the right time for this product/service to come out Market and Customers What is the market? What problem are you solving and for whom? Who are the different types of groups of customers? I.e. Customer segments Market size? Total Addressable Market (TAM): everyone you wish to reach with your product Specific Addressable Market (SAM): the portion of TAM you will target Share of Market (SOM): the subset of your SAM that you will realistically reach in the first years of business Bottom-up and Top-down calculations Customer feedback? Any interactions to date? How many and what did they say? Helpful Business Model Canvas section: “Customer Segments” Value Proposition What benefit are you providing, for who and how do you do it uniquely well? What are the key benefits to customers? I.e. How is it better in a way that means customers are more likely to buy it? E.g. Does it enable them to do something they couldn’t do before? Is it cheaper than current solutions? More durable? Less invasive? Helpful Business Model Canvas section: “Value Proposition” Product/Service What product or service are you going to be selling? What is the research/technology that this is based on? Helpful Business Model Canvas sections: “Key Activities”, “Key Resources”, “Customer Relationships” Defensibility How will you maintain your competitive advantage over time? Ongoing research and development? Can the idea be protected? Details of IP protection Patents? Trade Secrets? Copyright? Proprietary access to specific know-how/data/resources? Freedom to operate Is there any other intellectual property you need access to or permission to use? Helpful Business Model Canvas sections: “Key Activities”, “Key Resources” Competition Who are your competitors? Direct and indirect Direct = Someone doing something very similar to you E.g. Dominos and