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Description: The Carter Malone Group, LLC Controlling How the Cookie Crumbles The Cookies are Baked How Do you Move them off the Shelf? Presented by Deidre Malone The Carter Malone Group How are you going to market your new business? Controlling How

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slide1. The Carter Malone Group, LLC Controlling How the Cookie Crumbles

The Cookies are Baked…
How Do you Move them off the Shelf? Presented by Deidre Malone
The Carter Malone Group<br>
slide2. How are you going to market your new business? Controlling How The Cookie Crumbles<br>
slide3. . Controlling How The Cookie Crumbles Tactics

Public Relations
Marketing
Advertising
Social Media<br>
slide4. . Controlling How The Cookie Crumbles Public Relations Simple and straightforward, this definition focuses on the basic concept of public relations — as a communication process, one that is strategic in nature and emphasizing “mutually beneficial relationships.”<br>
slide5. Public Relations

Media Kit
Opening Business News Release
Media Placements
Building the Brand Controlling How The Cookie Crumbles<br>
slide6. . Controlling How The Cookie Crumbles Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.<br>
slide7. Marketing (Grassroots)

Email Blast
Flyers/Postcards
Blog
Website Controlling How The Cookie Crumbles<br>
slide8. . Controlling How The Cookie Crumbles Advertising The act or practice of calling public attention to 
one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over
 radio or television, on billboards, etc.:<br>
slide9. Advertising
Radio
TV
Print Ads
Online Ads
Billboards
Social Media Ads
Direct Mail Controlling How The Cookie Crumbles<br>
slide10. . Controlling How The Cookie Crumbles Social Media Forms of electronic communication
(as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)<br>
slide11. Social Media

Facebook
Twitter
Instagram
Pinterest Controlling How The Cookie Crumbles<br>
slide12. How do you know which Tactic worked?

You survey and ask. Controlling How The Cookie Crumbles<br>