Tinnitus awareness week 7 – 13 February 2022
Description: Tinnitus awareness week 7 13 February 2022 Tinnitus Awareness Campaign Guide Contents Campaign overview Key tinnitus facts Campaign objectives Marketing tools Planning guide Marketing ideas Resources Additional support I Tinnitus
Related Topics
Download Presentation
"Tinnitus awareness week 7 – 13 February 2022" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentation Transcript
slide1. Tinnitus awareness week 7 – 13 February 2022 Tinnitus Awareness Campaign Guide<br>
slide2. Contents Campaign overview
Key tinnitus facts
Campaign objectives
Marketing tools
Planning guide
Marketing ideas
Resources
Additional support I Tinnitus awareness campaign 2 01/02/2022<br>
slide3. Tinnitus awareness month Overview
Millions of people in Australia experience tinnitus – an internally perceived ringing, roaring, whooshing or chirping sound. In mild cases patients might only find these sounds an occasional annoyance. But for those with severe tinnitus the condition can make it difficult to relax, concentrate, and sleep.
Tinnitus Awareness Week is observed the first full week of February and the purpose of it is to educate the public about the symptoms of tinnitus and how it affects people. About 2 in 3 people in Australia experience tinnitus at some point in their life. About 10-20% have tinnitus that severely affects their quality of life, hence why awareness is so important1. Although there is no cure, tinnitus can be treatable and relief is likely available. I Tinnitus awareness campaign 3 01/02/2022 https://www.healthdirect.gov.au/tinnitus
Henry J. A., Dennis K. C., Schechter M. A. (2005). General review of tinnitus: Prevalence, mechanisms, effects, and management. Journal of Speech, Language, and Hearing Research, 48, 1204-1235. The most effective approach is to treat the condition’s most common cause2 – underlying hearing loss – with the latest technology. Alongside expert coaching, hearing aids can help patients to cope with the ringing noise in their heads.<br>
slide4. Key tinnitus facts I Tinnitus awareness campaign 4 01/02/2022 Tinnitus is a lot more common than people think. It is said to affect 10-15% of the general population worldwide3 2. Henry J. A., Dennis K. C., Schechter M. A. (2005). General review of tinnitus: Prevalence, mechanisms, effects, and management. Journal of Speech, Language, and Hearing Research, 48, 1204-1235.
3. Shargorodsky J, Curhan GC, Farwell WR. Prevalence and characteristics of tinnitus among US adults. Am J Med 2010;123:711-8.
4. Kochkin S., Tyler R. Tinnitus treatment and the effectiveness of hearing aids: hearing care professional perceptions. Hearing Review. 2008;15(13):14-18. The most effective approach is to treat the condition’s most common cause2 – underlying hearing loss – with the latest technology. Alongside expert coaching, hearing aids can help patients to cope with the ringing noise in their heads. In one US survey4 of hearing care professionals, 60% of patients were reported to have gained tinnitus relief from using hearing aids. Another study4 of patients themselves found that 75% who wore hearing aids gained relief either “frequently”, “most” or “all of the time”. Most affected groups:
The hearing impaired
Seniors
Persons exposed to noise<br>
slide5. Campaign objectives Educate the public about the symptoms of tinnitus and it’s affect on people’s well-being.
Create awareness of the various treatment options and how well-hearing can help the well-being of the affected.
Encourage hearing to be tested. I Tinnitus awareness campaign 5 01/02/2022 We recommend running the campaign over the month of February .<br>
slide6. Marketing tools<br>
slide7. Campaign planning guide ‘If you fail to plan, you plan to fail’
Successful marketing campaigns are targeted, integrated and measurable. Below is a guide to help you plan your approach and determine success. I Tinnitus awareness campaign 7 01/02/2022<br>
slide8. Marketing tools By creating awareness and treating tinnitus, you’re clinic is in a position to help clients improve their well-being.
To support you, we’ve created turnkey marketing templates that can be adapted to suit your brand.
If you require any customisation, please contact Nikki Ozeken. I Tinnitus awareness campaign 8 01/02/2022 Social posts Web banners Email template Website page<br>
slide9. Marketing tools The tinnitus campaign templates,can be accessed via the Phonak marketing catalogue/Local Marketing tile.
Click here to download templates. I Tinnitus awareness campaign 9 01/02/2022<br>
slide10. Marketing tools I Tinnitus awareness campaign 10 01/02/2022<br>
slide11. Social posts I Tinnitus awareness campaign 11 01/02/2022<br>
slide12. Other marketing ideas Additional marketing activities you can run in your local area:
Lunch & learn – tinnitus and hearing loss workshop
Hold the workshop in your clinic, local club or retirement village. Offer complimentary nibbles, hearing screen or free ear clean. Advertise the event in your local paper and on social media.
Offer a free online hearing screening.
Set up a screening station at your local council health clinic, retirement village or shopping centre. Book in appointments by offering full hearing screening at a discounted price or complimentary for a limited time. I Tinnitus awareness campaign 12 01/02/2022<br>
slide13. Other Phonak resources Tinnitus treatment – what to do when you hear ringing in the ears?
Tinnitus and hearing loss
Well-Hearing is Well-Being I Tinnitus awareness campaign 13 01/02/2022<br>
slide14. Additional support For any further audiological training and support, please contact your local Phonak sales representative. I Tinnitus awareness campaign 14 01/02/2022 Customer Marketing & VAS Manager
0427 017997
nikki.ozeken@sonova.com For any further marketing support, please contact Nikki Ozeken.<br>
slide2. Contents Campaign overview
Key tinnitus facts
Campaign objectives
Marketing tools
Planning guide
Marketing ideas
Resources
Additional support I Tinnitus awareness campaign 2 01/02/2022<br>
slide3. Tinnitus awareness month Overview
Millions of people in Australia experience tinnitus – an internally perceived ringing, roaring, whooshing or chirping sound. In mild cases patients might only find these sounds an occasional annoyance. But for those with severe tinnitus the condition can make it difficult to relax, concentrate, and sleep.
Tinnitus Awareness Week is observed the first full week of February and the purpose of it is to educate the public about the symptoms of tinnitus and how it affects people. About 2 in 3 people in Australia experience tinnitus at some point in their life. About 10-20% have tinnitus that severely affects their quality of life, hence why awareness is so important1. Although there is no cure, tinnitus can be treatable and relief is likely available. I Tinnitus awareness campaign 3 01/02/2022 https://www.healthdirect.gov.au/tinnitus
Henry J. A., Dennis K. C., Schechter M. A. (2005). General review of tinnitus: Prevalence, mechanisms, effects, and management. Journal of Speech, Language, and Hearing Research, 48, 1204-1235. The most effective approach is to treat the condition’s most common cause2 – underlying hearing loss – with the latest technology. Alongside expert coaching, hearing aids can help patients to cope with the ringing noise in their heads.<br>
slide4. Key tinnitus facts I Tinnitus awareness campaign 4 01/02/2022 Tinnitus is a lot more common than people think. It is said to affect 10-15% of the general population worldwide3 2. Henry J. A., Dennis K. C., Schechter M. A. (2005). General review of tinnitus: Prevalence, mechanisms, effects, and management. Journal of Speech, Language, and Hearing Research, 48, 1204-1235.
3. Shargorodsky J, Curhan GC, Farwell WR. Prevalence and characteristics of tinnitus among US adults. Am J Med 2010;123:711-8.
4. Kochkin S., Tyler R. Tinnitus treatment and the effectiveness of hearing aids: hearing care professional perceptions. Hearing Review. 2008;15(13):14-18. The most effective approach is to treat the condition’s most common cause2 – underlying hearing loss – with the latest technology. Alongside expert coaching, hearing aids can help patients to cope with the ringing noise in their heads. In one US survey4 of hearing care professionals, 60% of patients were reported to have gained tinnitus relief from using hearing aids. Another study4 of patients themselves found that 75% who wore hearing aids gained relief either “frequently”, “most” or “all of the time”. Most affected groups:
The hearing impaired
Seniors
Persons exposed to noise<br>
slide5. Campaign objectives Educate the public about the symptoms of tinnitus and it’s affect on people’s well-being.
Create awareness of the various treatment options and how well-hearing can help the well-being of the affected.
Encourage hearing to be tested. I Tinnitus awareness campaign 5 01/02/2022 We recommend running the campaign over the month of February .<br>
slide6. Marketing tools<br>
slide7. Campaign planning guide ‘If you fail to plan, you plan to fail’
Successful marketing campaigns are targeted, integrated and measurable. Below is a guide to help you plan your approach and determine success. I Tinnitus awareness campaign 7 01/02/2022<br>
slide8. Marketing tools By creating awareness and treating tinnitus, you’re clinic is in a position to help clients improve their well-being.
To support you, we’ve created turnkey marketing templates that can be adapted to suit your brand.
If you require any customisation, please contact Nikki Ozeken. I Tinnitus awareness campaign 8 01/02/2022 Social posts Web banners Email template Website page<br>
slide9. Marketing tools The tinnitus campaign templates,can be accessed via the Phonak marketing catalogue/Local Marketing tile.
Click here to download templates. I Tinnitus awareness campaign 9 01/02/2022<br>
slide10. Marketing tools I Tinnitus awareness campaign 10 01/02/2022<br>
slide11. Social posts I Tinnitus awareness campaign 11 01/02/2022<br>
slide12. Other marketing ideas Additional marketing activities you can run in your local area:
Lunch & learn – tinnitus and hearing loss workshop
Hold the workshop in your clinic, local club or retirement village. Offer complimentary nibbles, hearing screen or free ear clean. Advertise the event in your local paper and on social media.
Offer a free online hearing screening.
Set up a screening station at your local council health clinic, retirement village or shopping centre. Book in appointments by offering full hearing screening at a discounted price or complimentary for a limited time. I Tinnitus awareness campaign 12 01/02/2022<br>
slide13. Other Phonak resources Tinnitus treatment – what to do when you hear ringing in the ears?
Tinnitus and hearing loss
Well-Hearing is Well-Being I Tinnitus awareness campaign 13 01/02/2022<br>
slide14. Additional support For any further audiological training and support, please contact your local Phonak sales representative. I Tinnitus awareness campaign 14 01/02/2022 Customer Marketing & VAS Manager
0427 017997
nikki.ozeken@sonova.com For any further marketing support, please contact Nikki Ozeken.<br>