TOP OF FUNNEL (TOF) Unqualified prospects –
Author : mitsue-stanley | Published Date : 2025-05-22
Description: TOP OF FUNNEL TOF Unqualified prospects attract visitors Generate traffic offer valuable lead magnets call to actions that lead to landing pages to increase conversations MIDDLE OF FUNNEL MOF Qualifying prospects tripwires
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Transcript:TOP OF FUNNEL (TOF) Unqualified prospects –:
TOP OF FUNNEL (TOF) Unqualified prospects – attract visitors, Generate traffic, offer valuable lead magnets, call to actions that lead to landing pages to increase conversations. MIDDLE OF FUNNEL (MOF) Qualifying prospects – tripwires (second offer at a low price), build trust in you & your offer, lead nurturing sequences. BOTTOM OF FUNNEL (BOF) Qualifying prospects – lead nurturing sequence, direct sales contact, free consultations, discounts & promotions Sales Funnel Transaction Transaction Traditional AWARENESS CONSIDERATION INTENT CONSUMPTION OPTIMIZATION ADVOCACY Marketing Revolution CLOSE MARKETING REACTION/RESPONSE FIRST CONTACTS FOLLOWING CONTACTS OFFERS NEGOTIATIONS Marketing Sales Lead Management Process Opportunity Management Process Sales Funnel Sales Funnel Branding Advertising Seminars Webinars Road Shows Lead Mgmt. Sales Rep White Papers Case Studies Sales Support Tech Pre-Sales Exec. Support Reference Account mgmt. Relationship mgmt. Provide info to customers Upsell or Resell or Cross Sell Marketing Activities Sales Funnel CLTV TAM 100% ACTIVE TAM 20% AWARE 75% ENGAGED 35% QUALIFIED LEAK 5% WORKING LEAD 10% QUALIFIED PROSPECT 40% LIKELY 75% HIGHLY LIKELY 95% CLOSED 100% Deliver/Expand Close Sales Orchestrate Opportunities Engage Prospects & Partners Programs & Campaigns IMPLEMENT DECIDE CONSIDER AWARE Sales Funnel NOT LOOKING ACTIVELY LOOKING PRESENTATION FIRST APPOINTMENT QUALIFICATION Filling The Sales Funnel 04 03 02 01 AWARENESS STAGE CONSIDERATION STAGE DECISION STAGE RETENSION STAGE Free tip sheet Free white paper Free E-Newsletter Checklist Infographics Press Release Blog Posts Leaflets and Flyers Social Media Marketing Free Webinars Case Study Reviews/Testimonials Product & Specs Sheets Videos Buyers Guide Free Trials Demos Free Consultations Quotes/Estimates Free Trials Demos Free Consultations Quotes/Estimates Sales Funnel Stages of Buying Process Since Last Month: 23.8%▲ Since Last Month: -38.5%▲ Since Last Month: 74.6%%▲ % Sales Profit Monthly Goal YTD Goal Sales Funnel Dashboard CONVERSION RATE TRACKING 40 Sales Funnel Dashboard Sales Funnel Dashboard 27.7% Overall Conversion Rate 19.9% Maximum Stage Loss at Pricing Stage 0 Leads lost until this stage 0 Leads lost from previous stage STEPS LEADS Drop from Level 01 Drop from Level 02 WEBSITE SESSIONS 12.4k ▼10.51% ALL SIGNUPS 5,103 ▼28.5% PQL 793 ▲5.51% 5,103 PAID CUSTOMERS ▲5.51% Sales Funnel
