Understanding the Impacts of Mistrust and

Understanding the Impacts of Mistrust and
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Understanding the Impacts of Mistrust and Disinformation Canadian Experiences with the Probit Panel By Frank Graves Presentation to CIPHER February 26-28, 2025 Shifting challenges in maintaining demographic and psychographic

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Understanding the Impacts of Mistrust and Disinformation Canadian Experiences with the Probit Panel By Frank Graves Presentation to CIPHER February 26-28, 2025<br>
02
Shifting challenges in maintaining demographic and psychographic representativeness
It is no longer adequate to simply have panels and samples which are demographically representative
Increasingly, we are finding that institutional trust and authoritarian populist outlook are critical to robust parameter estimated
We will present ongoing research using our Probit probability panel to ensure proper representation of these factors either through targeted recruitment strategies or weighting to known proxies such as vaccine behaviour Introduction<br>
03
For better or worse, political polling principal yardstick used to evaluate survey accuracy
Massive shifts in political landscape in recent weeks (Trump effect)
Our polling considered an outlier, treated with deep skepticism
Pundit view was that differences were due to mode effects (i.e., phone versus online)
However, IVR and Probit produce the same results in our election polling
IVR (and live interviewer) primary intake method for Probit
The notion that differences between pollsters are due to phone versus online is not borne out by the evidence
Rather, the cause is probability vs. non-probability
Overrepresentation of university-educated Canadians a blend of sampling and measurement issues Election polling (i)<br>