What is Data? An attribute is a property or

What is Data? An attribute is a property or
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What is Data? An attribute is a property or characteristic of an object Examples: eye color of a person, temperature, etc. An Attribute is also known as variable, field, characteristic, or feature A collection of attributes describe an

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01
What is Data?

An attribute is a property or
characteristic of an object

Examples: eye color of a
person, temperature, etc.

An Attribute is also known as variable,
field, characteristic, or feature

A collection of attributes describe an object

An object is also known as record, point, case,
sample, entity, instance, or observation Attributes Objects<br>
02
Experimental vs. Observational Data
(Important but not in book)

Experimental data describes data which was collected by someone who exercised strict control over all attributes.

Observational data describes data which was collected with no such controls. Most all data used in data mining is observational data so be careful.

Examples:
-Distance from cell phone tower
vs. childhood cancer

-Carbon Dioxide in Atmosphere vs.
Earth’s Temperature<br>
03
Types of Attributes:

Qualitative vs. Quantitative (P. 26)

Qualitative (or Categorical) attributes represent distinct categories rather than numbers. Mathematical operations such as addition and subtraction do not make sense. Examples:
eye color, letter grade, IP address, zip code

Quantitative (or Numeric) attributes are numbers and can be treated as such. Examples:
weight, failures per hour, number of TVs, temperature<br>