Write to inform and persuade, creating engaging
Description: Write to inform and persuade, creating engaging copy for marketing purposes Womens Rugby: the World Cup Learning objectives: 1 SCHOOL OF RUCK 2 SCHOOL OF RUCK Womens Rugby: the World Cup 3 SCHOOL OF RUCK Think about your favourite
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slide1. Write to inform and persuade, creating engaging copy for marketing purposes Women’s Rugby: the World Cup
Learning objectives: 1 SCHOOL OF RUCK<br>
slide2. 2 SCHOOL OF RUCK Women’s Rugby: the World Cup<br>
slide3. 3 SCHOOL OF RUCK Think about your favourite influencer or sports team you follow on social media. What content/ type of posts do you like? Why? Women’s Rugby: the World Cup<br>
slide4. 4 SCHOOL OF RUCK What does being ‘on-brand’ mean? Why is it important for organisations/teams to stay ‘on-brand’? Women’s Rugby: the World Cup<br>
slide5. 5 SCHOOL OF RUCK Teamwork
Respect
Enjoyment
Discipline
Sportsmanship Can you dissect the below values? What do the words mean? Use synonyms. Can you think of sporting examples of each? E.g. an ‘assist’ or passing in sport, long training hours for discipline etc. Rugby’s brand: looking at the sport’s 5 core values Women’s Rugby: the World Cup<br>
slide6. 6 SCHOOL OF RUCK Thinking about the core rugby values, you need to take control of the Red Rose’s social media channels and design a media campaign for the lead-up to the women’s world cup.
Think about:
slogan for the Red Roses for the championship (explain thoughts behind the slogan)
billboard design, including 30 words (max) of text.
what written, video and photo content you might put out over different social media channels. Be inventive!
30-second TV advert (scripted voice-over, imagery/video ideas)
Promoting rugby’s core values where possible (teamwork, sportsmanship, enjoyment, respect, discipline)
Make sure it’s the biggest championship yet. We want to inspire more fans than ever before! Women’s Rugby: the World Cup<br>
Learning objectives: 1 SCHOOL OF RUCK<br>
slide2. 2 SCHOOL OF RUCK Women’s Rugby: the World Cup<br>
slide3. 3 SCHOOL OF RUCK Think about your favourite influencer or sports team you follow on social media. What content/ type of posts do you like? Why? Women’s Rugby: the World Cup<br>
slide4. 4 SCHOOL OF RUCK What does being ‘on-brand’ mean? Why is it important for organisations/teams to stay ‘on-brand’? Women’s Rugby: the World Cup<br>
slide5. 5 SCHOOL OF RUCK Teamwork
Respect
Enjoyment
Discipline
Sportsmanship Can you dissect the below values? What do the words mean? Use synonyms. Can you think of sporting examples of each? E.g. an ‘assist’ or passing in sport, long training hours for discipline etc. Rugby’s brand: looking at the sport’s 5 core values Women’s Rugby: the World Cup<br>
slide6. 6 SCHOOL OF RUCK Thinking about the core rugby values, you need to take control of the Red Rose’s social media channels and design a media campaign for the lead-up to the women’s world cup.
Think about:
slogan for the Red Roses for the championship (explain thoughts behind the slogan)
billboard design, including 30 words (max) of text.
what written, video and photo content you might put out over different social media channels. Be inventive!
30-second TV advert (scripted voice-over, imagery/video ideas)
Promoting rugby’s core values where possible (teamwork, sportsmanship, enjoyment, respect, discipline)
Make sure it’s the biggest championship yet. We want to inspire more fans than ever before! Women’s Rugby: the World Cup<br>