2 Who are we 3 Promoting your group or activity Finding the right message What are you talking about Why are you talking like that What are you showing me Getting the message across How will you tell me ID: 784447
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Promoting your group or activity
Slide22
Who are we?
Slide33
Promoting your
group or activity
Finding the right message
What are you talking about?
Why are you talking like that?
What are you showing me?
Getting the message across
How will you tell me?
Why will I remember?
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What is your message?
Slide55
< INSERT GROUP NAME > has created a message to help and inform < INSERT DEMOGRAPHIC > so they can < INSERT ACTION >
What is your message?
Slide66
A good neighbour scheme
has created a message to help and inform
anybody over 18
so they can
cut their neighbour’s grass.
What is your message?
Slide77
A good neighbour scheme
has created a message to help and inform
anybody over 18
so they can
ask their neighbour to cut their grass.
What is your message?
Slide88
What is your message?
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What is your message?
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What is your message?
PROBLEM
+
SOLUTION
=
YOUR MESSAGE
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What is your
message?
‘VOLUNTEERS NEEDED’
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What is your
message?
Slide1313
What is your
message?
The Problem…
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What is your
message?
The Solution…
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What is your
message?
The ‘What is in it for me?’
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What is your
message?
Slide1717
Tone of Voice
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Tone of Voice
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Betty’s Buddies annual fete.
Come along and spend your hard earned cash on tombola prizes that you don’t need.
Tone of Voice
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Your dedicated, hardworking good neighbour scheme needs you.
Be beautiful. Be brave. Be at our annual soiree.
Tone of Voice
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Group identity
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14.
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Promoting your group or activity
We just Tweeted that we Facebooked that we YouTubed that we
Instagrammed
that we blogged that we sent you an email newsletter with an update.
Good for you, random brand of yogurt
.
Slide2424
Promoting your group or activity
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Promoting your group or activity
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Promoting your group or activity
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Promoting your group or activity
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Promoting your group or activity
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Promoting your group or activity
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Finally…
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Any Questions?
Contact Emma Brookes:
01508 533945
volunteering@s-norfolk.gov.uk
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