Webinar 1 Building a fundraising strategy Webinar 2 Networking and power mapping Webinar 3 Attracting corporat e funders Webinar 4 CorporateNGO Collaboration Criteria Webinar 5 Logframes ID: 781709
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2018
Fundraising for Road Safety NGOsWebinar 1: Building a fundraising strategyWebinar 2: Networking and power mappingWebinar 3: Attracting corporate fundersWebinar 4: Corporate/NGO Collaboration CriteriaWebinar 5: Logframes: what, who, and whyWebinar 6: Budgets: Costing your project
Welcome toALLIANCE EMPOWERMENT PROGRAM
Slide22018
Fundraising for Road Safety NGOsWebinar 1: Building a fundraising strategyWelcome toALLIANCE EMPOWERMENT PROGRAM
Slide3Fundraising strategy
Katie ShephardFundraising and Development DirectorBrake
Slide4Who is Brake? Who am I?Established 23 years agoOffices in the UK and New Zealand Provides support services for families bereaved in road crashesCoordinates Road Safety Week in the UKI manage the corporate and community fundraising teams, and the community engagement team
Slide5Why is fundraising vital to NGOs?“the act of seeking of financial support for a charity, cause, or other enterprise”Fundraising isn’t a dirty wordBy increasing the income of the charity, you are securing the future of the charity and helping it grow.
Slide6Why is a fundraising strategy helpful?To position fundraising at the heart of your charityTo plan how you will grow incomeTo reflect on your current position and explore ways to improve
Slide7Things to consider before you startWhat time period will the strategy cover?Are there any other strategies in place? What is your charity trying to achieve for the duration of the strategy period and how much will it cost? What is special about your charity that will help you fundraise? Reflect on previous activity. Consider strengths, weaknesses, opportunities and threats
Slide8Contents of a fundraising strategy1: The goal2: The objectives3: How the objectives will be implemented and achieved4: How the performance will be monitored
Slide9The goalThe goal explains what you are trying to achieve as fundraiserEnsure that the goal is specific and quantifiableEnsure the goal is challenging but also realisticThe goal should motivate people
Slide10The objectivesThe objectives outline how you will achieve your goalKnow the strengths and weaknesses before setting objectivesConsider the timescale of your strategy when setting objectivesEnsure that objectives are specific
Slide11How the objectives will be implementedHow you will achieve your objectives The practical section of the strategy Set clear targets and deadlinesHave two or three tasks for each objective
Slide12How will performance be monitoredMonitor performance against targets and deadlines setMonitor performance in at least one area per task. For some tasks it might be appropriate to monitor performance in a few different areas.
Slide13What’s worked for Brake?Fundraising ideas in schoolsFundraising ideas in companiesWhat’s worked for Brake
Slide14Final top tipsTalk to people in your organisationLook at what other organisations are doingLook at opportunities to grow and increase income streamsUse simple language so everyone understands itUse it – it should be a living breathing document
Slide15Good luck!
Slide162018
Evaluation and questions
go to http://roadsafetyngos.org/sh_webinars/webinars/
Slide17For more information visit www. roadsafetyngos.org/empowerment-program
Thank you