Sellers need more hands on deck to watch delivery and performance of campaigns Digital Director not being utilized efficiently No career path or guidance for advertising assistants Ad Operations is weighed down by tasks that should fall under account management ID: 759332
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Slide2Client Services
Key Challenges & ObservationsSellers need more hands on deck to watch delivery and performance of campaignsDigital Director not being utilized efficientlyNo career path or guidance for advertising assistantsAd Operations is weighed down by tasks that should fall under account management.Client Services as the SolutionImproved process and coordinationConsistency across sales and amongst support staffTransition some of the current Ad Operations responsibilities to the Client Services Department
Slide3What is Client Services?Internal and external servicing. Department acts as connectors to ensure everyone is working towards the same goal - smooth campaigns and happy clients. Work with marketing to align grids with decks. Provide layer of support in the office in order for sales to focus on selling instead of managing campaigns. Align with Ad Operations to be translators of digital language to sellers and clients, finding resolutions for issues.Client focused, to make them happy. Happy client = repeat business.
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Slide4Client Services - Responsibilities
Director of Client Services
Oversees all proposals that go out door, ensuring accuracyKick off calls and constant attention to VIP clients - feel the loveOversee quality control process to ensure all campaign launch on time, run smoothApprove of added value and make goods.Work with ad ops to understand industry changes and prep sellers for changesCreate sponsor packages and manage sponsorship calendars with marketingHelp plan and prep team for product changes and implicationsProvide leadership with top line view of campaign metrics and highlightsDevelop and maintain relationships externally
Account ManagerManage campaigns/bigger projects from initiation to closeWork with project stakeholders to define scope, goals, budgets timelinesProvide schedule of tasksClearly communicate expectations to team membersAct as liaison between clients and salesObtain approvals for drafts and changesProvide status reports throughoutCreate recaps for client programsAnalytics analysisProvides reco to ensure successReserves inventoryProofread all materialsCustom campaign grids
Account Coordinator
New IOs, revisions, collect materials
Prep Account Executives for client meetings
Create go-live docs
Digital grids
Recaps at the end of all campaigns
Client relationship management, Insightly updates etc.
Assist in proposal writing under 10k
Collect all materials
Fact check ads
Execute mailings
Assist marketing with event execution
Slide5Client Services
Media Grid
Slide6Client Services
Campaign Recap
Slide7Philadelphia
magazine has established a network of social media influencers to highlight brands through engaging content on various platforms including the influencer’s and Phillymag.com’s. These programs align brands with exclusive, targeted audiences beyond the walls of Phillymag.com.Why Influencers?They have a loyal followingOpportunity to elevate your brand in the marketBrands can reach an extended targeted audience Their messaging is effective and authentic Consumers are likely to try a product based off of Influencer recommendations
INFLUENCER MARKETING
Instagram Takeover: @
MensStylePro x Bulleit Bourbon
Slide8“POWER YOUR DREAMS” INFLUCENER INTEGRATION
GOAL:
Delaware Valley Honda Dealers wanted to stand out from its competition during the annual Philadelphia Auto Show, a key consumer sales initiative, and create buzz in the Greater Philadelphia region throughout the entire winter season. SOLUTION: Philadelphia magazine drew inspiration from Honda’s national “Dreams” campaign and partnered with Big Brothers Big Sisters Philadelphia Chapter to feature talent including Rodney McLeod, Heather Mitts and Chill Moody to showcase their inspirational success stories of how they made their dreams come true and the importance of mentorship.INFLUENCER ROLE: Promote Honda’s area at the Philadelphia Auto Show and Big Brothers Big Sisters partnership to their loyal following Custom photo shootFeatured in Out of Home media: bus shelters and subway stops in close proximity to the Auto Show Q&A featured in custom content post on Phillymag.com(1) day appearance and event integration at the Philadelphia Auto Show
Slide9GOAL:
Promote Diageo’s Cocktail Competition and sponsorship of the Rittenhouse Row Preview Party. SOLUTION: Philadelphia magazine partnered with Sabir Peele of @MensStylePro to promote the Rittenhouse Row Preview Party ultimately to increase ticket sales, attract his loyal, engaged audience and create awareness of the Bulleit cocktail competition. INFLUENCER ROLE: (1) Instagram takeover on @MensStylePro account (1) appearance at the Rittenhouse Row Preview Party as the host of the Bulleit Cocktail Competition Event stories posted on @Mensstylepro account throughout the night(1) blog post on mensstylepro.comQ&A featured on Phillymag.com
Influencer: Sabir PeeleHandle: @MensStyleProFollowers: 62,800Event: Rittenhouse Row Preview Party
In-store Preview PostLikes: 714
Custom Content Post on Phillymag.com
DIAGEO’S BULLEIT
INFLUENCER INTEGRATION
Slide10VERIZON’S “DO PHILLY BETTER”
INFLUENCER INTEGRATION
GOAL: Attract consumers to Verizon’s new 15th and Market “smart store” location to interact with Verizon’s latest products and to enhance their 2018 campaign with a social/viral component. SOLUTION: Philadelphia magazine partnered with Verizon to execute “Do Philly Better” a year-round, events campaign that seamlessly aligned Verizon brand and store with Philadelphia magazine’s signature event and buzz-worthy publications. Each event seamlessly integrates a social influencer to align with the theme of the main event.INFLUENCER ROLE: Verizon In-store Integration: (1) appearance and integration at Philadelphia magazine’s signature event preview at the Verizon store(1) pre-event post(1) event postPhiladelphia magazine’s signature event integration: (1) appearance and integration at Philadelphia magazine’s signature event (1) pre-event post(2) event posts
Influencer: Caroline
Ginolfi
Handle: @
PlantbasedblondeFollowers: 53,000Event: Be Well Philly Boot Camp
In-store Preview PostLikes: 2,267
In-store Event PostLikes: 1,248
In-store Event Story and IntegrationViews: 3,940